Hits Radio Oxfordshire
 | |
| Broadcast area | Oxfordshire, United Kingdom |
|---|---|
| Frequency | DAB: 10B (Oxfordshire |
| Programming | |
| Language(s) | English |
| Format | Adult Contemporary |
| Ownership | |
| Owner | Jack Media Oxfordshire Ltd |
| JACKfm JACK 3 Union JACK | |
| History | |
First air date | 14 February 1997 (as Oxygen 107.9) 20 August 2013 (as JACKfm 2) |
Former frequencies | 107.9 FM |
| Links | |
| Website | www |
Jack 2 (referred to on air as Jack 2 Hits) is an Independent Local Radio station broadcasting in Oxfordshire, United Kingdom on the Oxfordshire DAB multiplex and previously in Surrey and Hampshire on DAB and online. Until April 2020, it also broadcast on FM in Oxfordshire on 107.9FM.[1]
It is a music-heavy station with only limited speech, instead allowing listeners to control the music and submit recordings of themselves to be played (through WhatsApp or the Jack 2 Hits app). The station is aimed at an young adult-contemporary audience and plays seven hours per week of specialist music as required by Ofcom.[2] Jack 2 competes with Heart Thames Valley, BBC Oxford, First FM and sister station Jack FM, as well as some online Community Radio and DAB stations in Oxfordshire.
Previously known under a variety of names and formats since its inception in 1997 (see history), most recently Glide FM, the station launched in its current incarnation on 20 August 2013.[3]
Before moving to Eynsham, Oxfordshire in March 2019, the station was based at 270 Woodstock Road in north Oxford - formerly the site of Six TV - The Oxford Channel.
History
The origins of the station lie in a student radio station, Oxygen 107.9 which was trialled in November 1995 and launched at 1.07pm on Valentine's Day 1997.[4] It was acquired in late 2000 by Fusion Radio Holdings, which rebranded the station as Fusion 107.9.[5] Fusion merged with the Milestone Group in 2003[6] and the station was relaunched again as Passion 107.9, but was sold to ARI Consultancy (previously known as Absolute Radio International)[7] in 2006, leading to another rebrand as Oxford's FM 107.9.
In February 2010, the station's owners lodged a request with Ofcom to change the station's format to one that would target listeners over 45 years old.[8] The station argued the "transient" nature of students makes it commercially difficult to market a radio station to an audience that leaves the city each year.[9] Several fans of late night "specialist" shows responded to Ofcom's public consultation as well as local business owners. Ofcom considered this, but the Radio Licensing Committee rejected this proposal.[10] The station responded by saying that changes it had made meant the format change had become less necessary.[11]
On 18 August 2010, after a publicity stunt where it briefly branded as Glee FM (airing only music from the American musical comedy-drama series Glee), the station relaunched as Glide FM. The new format would be positioned towards women.[12]
The station relaunched again as Jack 2 on 20 August 2013. The station has a wide playlist (about 350 songs) which can be influenced by visitors to the website who can request and vote for tracks to be played, then be texted, e-mailed or tweeted on Twitter when they are going to broadcast.[3]
References
- ^ "JACK3 has launched on FM radio in Oxfordshire". 23 April 2020.
- ^ Ofcom Format
- ^ a b "Listen to the launch of JACKfm 2 Oxford". RadioToday. 20 August 2013. Retrieved 2 March 2021.
- ^ Oxygen student radio comes alive `on air'
- ^ Ofcom
- ^ BrandRepublic
- ^ RadioToday
- ^ "RadioToday". 19 February 2010.
- ^ Ofcom[permanent dead link]
- ^ Digital Spy
- ^ FM107.9 Format change declined - Radio Today
- ^ "Glee FM becomes Glide FM". RadioToday. 18 August 2010. Retrieved 20 May 2020.