Jammie Dodgers

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A Jammie Dodger
A pack of Jammie Dodgers Original (2006)

Jammie Dodgers are a popular British biscuit, made from shortbread with a raspberry flavoured jam filling. They are currently produced by Burton's Biscuit Company at its factory in Llantarnam. In 2009, Jammie Dodgers were the most popular children's sweet biscuit brand in the United Kingdom, with 40% of the years' sales consumed by adults.[1]

Varieties[edit]

Current[edit]

  • Jammie Dodgers Original
  • Jammie Dodgers Original (Minis Lunchpack)
  • Jammie Dodgers Original (Minis Share Bag)
  • Jammie Dodgers (Snack Bar)
  • Toffee Dodgers
  • Choccie Dodgers
  • Jammie Dodgers Banana and Toffee

Past Limited editions[edit]

  • Jam 'n Custard
  • Lively Lemon
  • Outrageous Orange
  • Vanilla Thriller
  • Vimto

History[edit]

Named after Roger the Dodger from The Beano comics,[2] Jammie Dodgers have been produced for over 50 years.[2] In 2011, the brand was re-launched under the "Dodgers" umbrella with two new products: Toffee and Choccie.

In November 2013, it was reported that Burton's Foods, the company that makes Jammie Dodgers and Wagon Wheels, had been sold to Ontario Teachers' Pension Plan for £350m.[3]

A version of this biscuit is made in France under the name "Gateaux Sables Nappage Fraise" by Pat'Boul de Provence. This version is bigger (100mm Diameter) and has three round holes through which strawberry jam is visible.

In popular culture[edit]

The biscuit has been mentioned several times in the British science fiction programme Doctor Who. Lead actor Matt Smith has described Jammie Dodgers as "The Eleventh Doctor's favourite snack".[citation needed] Most prominently, in the episode "Victory of the Daleks" (2010), The Doctor attempts to pass one off as a remote self-destruct button for his TARDIS. In the episode "The Bells of Saint John" (2013), The Doctor prepares a plate of the biscuits for a sleeping Clara Oswald.

In the BBC sitcom Two Pints of Lager and a Packet of Crisps, Jonny Keogh's favourite biscuits are Jammie Dodgers. In a Halloween episode, Jonny's head is eaten by a giant Jammie Dodger.

In the 2006 animated film Flushed Away, the female lead character, voiced by Kate Winslet, pilots a boat named the Jammy Dodger through the London sewers.

Advertising[edit]

The 2011 re-launch TV campaign received the "Best Biscuit Advert of 2011" reward from The Grocer magazine.[4] Burton’s launched a new advert for Choccie Dodgers in April 2012, during "Britain’s Got Talent", as part of a £4.5 million campaign.[5]

See also[edit]

References[edit]

  1. ^ "Burton's Foods launches new division for food service snack market". Caterer and Hotelkeeper. November 30, 2009. Retrieved January 18, 2013. 
  2. ^ a b "Dodgers". Burton's Biscuit Co. Retrieved January 18, 2013. 
  3. ^ http://www.bbc.co.uk/news/business-24991046
  4. ^ "Top Campaigns of the Year: 31- 40". The Grocer. December 17, 2011. Retrieved January 18, 2013. 
  5. ^ "Burton's Biscuit Company set to launch "music battle" ad for Choccie Dodgers". The Drum. Retrieved January 18, 2013. 

External links[edit]