Jesse Itzler

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Jesse Itzler
Born Roslyn, New York, United States
Ethnicity Jewish
Citizenship United States
Education justice, law, and society
Alma mater American University (B.A., 1990) [1][2]
Occupation Founder of 100 Mile Group, LLC; Co-Founder of Marquis Jet
Spouse(s) Sara Blakely (Founder of Spanx) (m.2008)
Parents Daniel & Elese Itzler

Jesse Itzler is a self-made entrepreneur, philanthropist, former rapper and endurance athlete.[3] In 2008, Itzler was named in the Crain's New York Business "40 Under Forty" list of successful entrepreneurs,[4] ESPN's People To Watch, and POV Magazine. He is the Co-Founder of Marquis Jet, 100 Mile Group, a partner in Zico Coconut Water, and ran 100 miles for charity. Mr. Itzler also played on the U.S. Masters Basketball Team in the 2009 Maccabiah Games.

Early life and education[edit]

He was born in Roslyn, New York in 1971. He is the son of Daniel Itzler, an inventor, and Elese Itzler,[5] the president of the Roslyn Board of Education. Itzler obtained a major in justice, law, and society and earned his B.A. in 1990 from American University.[1][2]

Musical career[edit]

Using the pseudonym Jesse Jaymes, in 1991 Itzler released his debut album Thirty Footer in Your Face on the Delicious Vinyl label. He is a self-described "frat-rap" artist. He also co-wrote songs for Tone Lōc and numerous other artists.[3] His first single "Shake It Like A White Girl" reached as high as 74 on the Billboard Hot 100 chart in 1991[6] and was featured in the soundtrack of the 2004 movie White Chicks.[7] The song sampled "I'm Your Boogie Man" by KC & The Sunshine Band. He also wrote the frat-rap anthem "College Girls", of which a music video was produced, and distributed. At the age of 22 he wrote and sang the New York Knicks theme song "Go NY Go"[8] and wrote original songs for more than 50 other pro teams. He also wrote the Emmy Award-winning song "I Love This Game" for the NBA. Itzler co-founded Alphabet City Sports Records with his friend Kenny Dichter,[9] and later sold it to SFX Entertainment.


Thirty Footer in Your Face
Studio album by Jesse Jaymes
Released November 17, 1992
Recorded June 11, 1991
Genre Rap, Frat rap
Length 44:33
Language English
Label Atlantic, WEA, Delicious Vinyl
Singles from Thirty Footer in Your Face
  1. "Shake It (Like a White Girl)"
  2. "College Girls (Are Easy)"
  • Thirty Footer in Your Face (1992)
    1. Shake It
    2. $55 Motel
    3. Keepin' It Funky
    4. Sho Nuff Bumpin'
    5. Poison Ivory
    6. Body Heat
    7. Dave The Bookie
    8. College Girls (Are Easy)
    9. Ain't No Thang
    10. Rhymes At Will


  • "Shake It (Like a White Girl)"
  • "College Girls (Are Easy)"

College Girls (Are Easy)[edit]

"College Girls", also known as "College Girls Are Easy", is one of two singles released by Itzler under the stage name Jesse Jaymes, along with "Shake It (Like a White Girl)".[6] "College Girls" is the eighth track on the album Thirty Footer in Your Face, which was released in 1992 by the independent record label Delicious Vinyl.[10] Jesse Jaymes is a self described "frat-rapper".[3]


In 2001, Itzler teamed up with his friend Kenny Dichter again and co-founded the company Marquis Jet, which leases private jets on a 25-hour basis.[11] As of February 2011, he remains Vice Chairman of Marquis. He also co-founded Alphabet City Sports Records with Dichter. The company was known for mixing classic arena songs with highlights of historical play-by-play calls for many professional sports teams.

Itzler is the co-founder of Sheets energy strips, a dissolvable energy-supplement brand that has made a splash in recent months[when?] with its "I Take a Sheet" advertising campaign. He counts LeBron James among his co-founders and vocal artists Drake (entertainer) and Pitbull (entertainer) among his partners.[12]


In 2006, Itzler ran 100 miles non-stop for charity. He founded "The 100 Mile Man Foundation", which has raised over $3 million to date for a variety of charitable causes[13] including a new Collel Chabad children's kindergarten in Rishon LeZion, Israel.[13] Most recently the foundation hosted the "City to the Sand" 100 mile bike ride from New York City to The Hamptons. The event raised over $1 million for a variety of charities and inner-city kids.[14] He served on the executive committee of Maccabi USA, dedicated to introducing American Jewish youth to their heritage by sponsoring sports-related programs and sponsors the United States Team to the World Maccabiah Games.[15]

Personal life[edit]

In 2008, Itzler married Sara Blakely, the founder of Spanx undergarment company.

See also[edit]


  1. ^ a b Reichley, Melissa, "Alumni Success Story: Go-Getter Itzler on Third Career: Marquis Jet", Alumni News, American University
  2. ^ a b Rhoden, William C., "Sports of The Times; Hip-Hop In Orange And Blue", The New York Times, February 18, 1995
  3. ^ a b c Janes, Erika Rasmusson (November 1, 2004). "NBA Idol: An Entrepreneur Raps His Way Into The Big Leagues". Retrieved October 8, 2012. 
  4. ^ Potkewitz, Hilary (2008). "40 Under Forty". Crain's New York Business. Retrieved March 9, 2011. 
  5. ^ Kroll first=Chana (July 20, 2009). "Jewish News: '100-Mile Man' Funds Educational Center for Underprivileged Children". 
  6. ^ a b Billboard Hot 100 [1] Original: Week of February 01, 1992, Referenced: February 22, 2011
  7. ^ White Chicks Soundtrack @ IMDB [2] Citation: February 22, 2011
  8. ^ "NBA Idol: An entrepreneur raps his way into the big leagues" @ [3] By Erika Rasmusson Janes, Original: November 1, 2004, Referenced: February 22, 2011
  9. ^ Billboard Magazine May 17, 1997 [4] By Gina Van Der Viliet via Google Books accessed February 22, 2011
  10. ^ Delicious Vinyl Official Web Page [5] accessed February 17, 2011.
  11. ^ "American University Alumni Success Stories" [6] By Melissa Reichley, accessed February 20, 2011
  12. ^ "How LeBron and an Unusual Adman (Jesse Itzler) Linked Up to Launch Sheets Energy Strips". Sheets corporate web page. Retrieved 2012-04-14. 
  13. ^ a b Collel Chabad Live: "100 Mile Man Inaugurates" July 13, 2009
  14. ^ "About Marquis Jet". Marquis Jet corporate web page. Retrieved 2010-06-03. 
  15. ^ Maccabi USA website: Executive Committee retrieved January 15, 2013

External links[edit]