- This article is about the car manufacturer. For the educator, see John Ward Studebaker.
|John Mohler Studebaker|
John Studebaker at work
|Born||10 October 1833
|Died||16 March 1917 (aged 83)|
|Occupation||Co-founder and president of the Studebaker Corporation|
John Mohler Studebaker (1833-1917) was the Pennsylvania Dutch co-founder and later executive of what would become the Studebaker Corporation automobile company. He was the third son of the founding Studebaker family and played a key role in the growth of the company during his years as president, from 1868 until his death in 1917.
John Mohler Studebaker was born in Gettysburg, Pennsylvania to John S. and Rebecca Mohler Studebaker, and moved to Ashland County, Ohio with his family in 1836. While his two elder brothers Henry and Clem became blacksmiths, John went to Placerville, California, lured by stories of the gold rush. After arriving, he realized that much mining employment in California had been taken, and he accepted an opportunity to manufacture wheelbarrows for miners, earning himself the nickname of “Wheelbarrow Johnny”. The site of John's business is now number 142 of California's Historic Landmarks.
John went to South Bend, Indiana in 1852 and contributed $8,000 he had made in California to his brothers' funds to expand the Studebaker Wagon Corporation. They began to supply wagons for the Union Army in the American Civil War, becoming the Studebaker Brothers Manufacturing Company in 1868, with John as its president.
In December 1901, at the age of 68, John was the last survivor of the founding family and, after a visit to a motor show in Chicago, he began to accept the urging of his son-in-law Fred Fish that electric cars, initially, would be the future of the Studebaker company. In 1902, five battery-powered-models were made, and 20 were sold,:[p.67] including one which John owned personally.
Fish who married John Studebaker's daughter Grace in 1891, had joined the company and provided the impetus for production of 'horseless carriages'. In 1904 he and John negotiated a deal with Garford of Elyria, Ohio to put Studebaker bodies on gasoline-powered chassis, creating the Studebaker-Garford brandname. By 1907 market gains by cars had begun to overtake those of wagons.:[p.70] The following year, Studebaker purchased a third of the Everitt Metzger Flanders Company, a forerunner to General Motors, and entered into a distribution agreement. By 1909, Studebaker had made 9.5 million dollars from distributing horseless vehicles manufactured in co-operation with other companies,:[p.70] and acquired the remainder of E.M.F from J.P. Morgan & Co. in 1910, thus taking over the company. In 1911 the company refinanced and reincorporated as the Studebaker Corporation, producing gasoline-driven automobiles, discontinuing electric vehicles but retaining production of wagons and carriages. John stated:
|“||The automobile has come to stay. But when a man has no business, it is a rather expensive luxury, and I would advise no man, be he farmer or merchant, to buy one until he has sufficient income to keep it up. A horse and buggy will afford a great deal of enjoyment ….||”|
On the outbreak of World War I, John telegrammed president Woodrow Wilson to offer the Studebaker facilities as a site for war material production, and the company went on to manufacture military vehicles throughout the war. John was still serving as honorary president when he died in 1917, at aged 83. His name was added to the Automotive Hall of Fame.
Success In Ashland Carriage Company
John Studebaker, one of the founders of the Studebaker Corporation resided in Ashland, Ohio during 1835-1850. John and his family moved from Pennsylvania to Ashland, Ohio in 1835. Upon arrival, they named their new homestead on U.S. Route 250, “Pleasant Ridge,” which was his mother's maiden name. John and his two older brother Henry and Clem helped their father with their family blacksmith and carriage shop at their home. Economic times were tough for 19 year old John. His dream was to mine for gold and became aware of the gold rush taking place out west. John was able to build his own costume carriage and traveled to California in that wagon, which took him five months to do. Upon arriving in California, John was offered a job as a wagon maker, but happily turned down the offer to mine for gold. He also decided that he would build wheelbarrows for the other miners and sold a wheelbarrow for ten dollars a piece. Eventually John was able to save up a total of eight thousand dollars and invested that money into his first company, which built carriages. Studebaker's company was the largest producer in horse drawn vehicles. His company was so successful that President Lincoln and General Grant both owned a Studebaker carriage. President Lincoln was riding in his carriage the night of his assassination. In the late 1890's the Studebaker Company converted from horse-drawn vehicles to gasoline propelled automobiles. In the next seven years John's company sold more than 2,481 passenger cars and trucks. The Studebaker Company operated seven plants in South Bend, Detroit, Chicago, and Walkerville, Ontario, which showed a net profit of 30,126,600. The Studebaker Company couldn't withstand competitors competition and merged with Packard in 1954. In Ashland, Ohio a bronze plaque can be found on U.S. Route 250 at the sight of their homestead, “Pleasant Ridge.”
- Longstreet, Stephen A Century on Wheels: The Story of Studebaker Henry Holt, New York 1952
-  "Studebaker Brothers"
- Genealogy at Conway's of Ireland—website Personal Ancestral File.
- Biography from German Heritage retrieved on March 11, 2007
- Studebaker Family History from this site retrieved March 11, 2007
- Automotive Hall of Fame, retrieved from here on March 11, 2007
- Register California Historic Landmark Project Collection 1936-1940
- Plank, Betty (1987). Historic Ashland County A collection of local accounts about people, places and events from 1812-1987. Ashland: Endowment Committee of the Ashland County Historical Society. pp. 96–99.