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Jones' Village Bakery

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This article is about the Wrexham-based brand sold in Wales. For the Aldi brand also known as (the) "Village Bakery", see Aldi.
Village Bakery
The bakery's Minera site
Product typeBaked goods
OwnerThe Village Bakery
CountryWales
TaglineBorn & Baked in Wales
Websitevillagebakery.co.uk

Jones' Village Bakery (or simply Village Bakery) is a Welsh brand of bread, pies and baked goods made in Wrexham, Wales and sold throughout Wales and the bordering regions of England. The bakery dates to 1934, with the brand established in 1964. The brand has three bakeries, one in Minera and two in Wrexham Industrial Estate.

Description

The brand is operated by three separate companies, corresponding to its three bakeries, "The Village Bakery (Coedpoeth) Limited", "The Village Bakery (Wrexham) Limited" and "The Village Bakery (Nutrition) Limited" (for Gluten-free products).[1] The brand was formerly branded and may still be referred to as the "Jones' Village Bakery".[2]

The bakery sells bread and baked goods to various supermarkets and independent retailers in Wales.[3] The brand can also be found in the neighbouring English counties of Cheshire, Shropshire and Merseyside.[4] The supermarkets include Tesco, SPAR, Co-op,[5] and Asda.[6] The bakery employed 520 people in 2020.[7] The brand is also exported to supermarkets in Iceland, and independent retailers in Malta and Cyprus.[8]

The bakery formerly operated stores in Wrexham, Rhosllanerchrugog, Llangollen, Ruthin and Holywell. These were later sold to Nantwich chain Chatwins.[9][10]

The brand has three bakeries, two in Wrexham Industrial Estate, and one in Minera.[11] One of the two bakeries in Wrexham is its "nutrition" bakery, producing Gluten-free products. The bakery states it is the largest Gluten-free bakery in the UK.[12]

History

The original bakery was established in 1934 in Coedpoeth.[1][13] The original small family bakery was bought by the Jones' family and established the Village Bakery in the same village in 1964.[7]

On 7 July 2015, the bakery opened a baking academy in Wrexham, with the opening attended by Charles, Prince of Wales and Camilla, Duchess of Cornwall.[14] The £3 million Baking Academy and Innovation Centre was the first of its kind in the UK.[15]

In June 2018, the bakery announced their £12 million scheme to convert a former wire factory on the Wrexham Industrial Estate into a "state-of-the-art" production facility.[4]

On 19 August 2019, their flagship factory on the Wrexham Industrial Estate was destroyed by a major fire.[16][17] The alarm was raised at 8:41 am, and had no reported casualties.[18]

On 18 August 2021, a new facility on the former bakery site in the industrial site opened. The 140,000-square-foot (13,000 m2) facility would, in addition to a bakery, holds the company's headquarters, a baking academy and innovation centre.[16][19][20][21][22]

In December 2021, the bakery launched a campaign to recruit 16-17 year olds in apprenticeships.[2] Partnering with Coleg Cambria.[23]

On 24 March 2022, the company signed a contract with American fast casual restaurant chain Five Guys to be the supplier of the chains buns and rolls using the chain's recipe.[24][25][26]

In May 2022, it was announced a £16 million bakery production line would be installed at the bakery's Wrexham Industrial Estate site.[27]

Products

The brand makes various baked goods. These include: Pikelets (Crumpets), Scotch pancakes, Welsh cakes, Brown tin bread, Sub bread rolls, barm cakes, steak pies, sausage rolls, and a pasty bakes/slices.[28]

Awards

The company is the only one to have won the "Craft Bakery of the Year" three times. In 2013, it was crowned the fastest growing company in Wales, with the Fast Growth 50 award.[29][30] In 2014, the company won "Bakery Manufacturer of the Year".[1] In 2015, the bakery was awarded by The Co-operative Group as its "best community supplier" for 2015.[31][32]

References

  1. ^ a b c "About Us | Village Bakery". www.villagebakery.co.uk. Retrieved 27 April 2022.
  2. ^ a b "Invite for parents of school leavers who want to earn plenty of dough". The Leader. Retrieved 28 April 2022.
  3. ^ Kelsey, Chris (26 April 2016). "Village Bakery secures deal with Tesco". WalesOnline. Retrieved 28 April 2022.
  4. ^ a b "Wrexham's Village Bakery to spend £12m on new state-of-the-art facility". The Leader. Retrieved 28 April 2022.
  5. ^ Barry, Sion (15 October 2015). "Village Bakery boosted by new Co-op supply deal". WalesOnline. Retrieved 28 April 2022.
  6. ^ "Frequently Asked Questions | Village Bakery". www.villagebakery.co.uk. Retrieved 28 April 2022.
  7. ^ a b "Village Bakery in Wrexham plans expansion after devastating fire". BBC News. 19 August 2020. Retrieved 27 April 2022.
  8. ^ Hughes, Owen (4 February 2020). "Wrexham's Village Bakery in export deals to take its baked goods around the world". Business Live. Retrieved 28 April 2022.
  9. ^ "Village Bakery in Wrexham creates 60 jobs with expansion". BBC News. 28 October 2013. Retrieved 27 April 2022.
  10. ^ "Jobs safe as Village Bakery in Wrexham sells five shops". BBC News. 18 October 2013. Retrieved 27 April 2022.
  11. ^ "Bread-loving high flyer lands dream job at fast-growing Jones Village Bakery". Wrexham.com. Retrieved 28 April 2022.
  12. ^ "Village Bakery Bakeries". www.villagebakery.co.uk. Retrieved 28 April 2022.
  13. ^ "Welsh Family Bakers Wrexham and Coedpoeth | Village Bakery". www.villagebakery.co.uk. Retrieved 27 April 2022.
  14. ^ "Prince Charles and Duchess of Cornwall flip Welsh cakes in Wrexham". BBC News. 7 July 2015. Retrieved 27 April 2022.
  15. ^ Kelsey, Chris (22 September 2015). "Crumpets from North Wales prove a hit around the world". WalesOnline. Retrieved 28 April 2022.
  16. ^ a b foodmanufacture.co.uk. "Village Bakery gains cash for new factory creating 115 jobs". foodmanufacture.co.uk. Retrieved 27 April 2022.
  17. ^ "Wrexham fire: Village Bakery damaged by 'very large' fire". BBC News. 19 August 2019. Retrieved 27 April 2022.
  18. ^ Bamford2020-08-19T08:56:00+01:00, Vince. "One year on: Village Bakery after the devastating fire". British Baker. Retrieved 27 April 2022.{{cite web}}: CS1 maint: numeric names: authors list (link)
  19. ^ North2021-08-18T08:09:00+01:00, Amy. "Village Bakery opens new 'super bakery' in Wrexham". British Baker. Retrieved 27 April 2022.{{cite web}}: CS1 maint: numeric names: authors list (link)
  20. ^ Gregory, Rhys (19 August 2021). "Production starts at Wrexham super bakery two years after fire". Retrieved 27 April 2022.
  21. ^ "New Wrexham super bakery starts production two years after devastating blaze". The Leader. Retrieved 27 April 2022.
  22. ^ "Family of bakers on the rise again after devastating fire". The National Wales. Retrieved 28 April 2022.
  23. ^ "Apprenticeships | Village Bakery". www.villagebakery.co.uk. Retrieved 28 April 2022.
  24. ^ Smail2022-03-24T11:33:00+00:00, Jerome. "Jones Village Bakery seals supply deal with Five Guys". British Baker. Retrieved 27 April 2022.{{cite web}}: CS1 maint: numeric names: authors list (link)
  25. ^ "High Five to you Guys! North Wales bakery signs deal with American burger chain". Rhyl Journal. Retrieved 28 April 2022.
  26. ^ "High Five to you Guys! North Wales bakery signs deal with American burger chain". North Wales Pioneer. Retrieved 28 April 2022.
  27. ^ "New £16m bakery production line set to create 100 new jobs". Wrexham.com. Retrieved 25 May 2022.
  28. ^ "Welsh Family Bakers Wrexham and Coedpoeth | Village Bakery". www.villagebakery.co.uk. Retrieved 28 April 2022.
  29. ^ "Village Bakery in Wrexham creates 60 jobs with expansion". BBC News. 28 October 2013. Retrieved 27 April 2022.
  30. ^ Hughes, Owen (22 October 2014). "Wrexham's Village Bakery named as fastest growing company in North Wales". North Wales Live. Retrieved 28 April 2022.
  31. ^ Barry, Sion (15 October 2015). "Village Bakery boosted by new Co-op supply deal". WalesOnline. Retrieved 28 April 2022.
  32. ^ "Awards | Village Bakery". www.villagebakery.co.uk. Retrieved 28 April 2022.
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