Laren (pronunciation (help·info)) is a municipality and a town in the Netherlands, in the province of North Holland. Located in the region called 't Gooi, it is the oldest town in that area. It is one of the most affluent in the Netherlands, along with its neighbour Blaricum. Nationally, Laren is well known for its history as a late 20th-century art colony, preserved in the museum Singer Laren, as well as its wide array of shops. Laren is also the setting for the book "The War in the Corner", by Jan Braakman.