Lev Manovich

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Lev Manovich is an author of books on new media theory, professor in Computer Science program at City University of New York, Graduate Center, U.S. and visiting professor European Graduate School in Saas-Fee, Switzerland. Manovich's research and teaching focuses on digital humanities, new media art and theory, and software studies[1] His best known book is The Language of New Media, which has been widely reviewed and translated into eight languages. According to two reviewers, this book offers "the first rigorous and far-reaching theorization of the subject"[2] and "it places new media within the most suggestive and broad ranging media history since Marshall McLuhan".[3] Manovich's new book Software Takes Command was published in 2013 by Bloomsbury and also released under a Creative Commons license



Manovich was born in Moscow, USSR, where he studied painting, architecture, computer science, and semiotics.[4] After spending several years practicing fine arts, he moved to New York in 1981. His interests shifted from still image and physical 3D space to virtual space, moving images, and the use of computers in media. While in New York he received an M.A. in Experimental Psychology (NYU, 1988) and additionally worked professionally in 3D computer animation from 1984 to 1992. He then went on to receive Ph.D. in Visual and Cultural Studies from University of Rochester 1993, under the supervision of Mieke Bal. His Ph.D. dissertation The Engineering of Vision from Constructivism to Computers traces the origins of computer media, relating it to the avant-garde of the 1920s.[5]

Manovich has been working with computer media as an artist, computer animator, designer, and programmer since 1984. His art projects include Little Movies, the first digital film project designed for the Web (1994), Freud-Lissitzky Navigator, a conceptual software for navigating twentieth century history, and Anna and Andy, a streaming novel (2000). He is also well known for his insightful articles, including "New Media from Borges to HTML" and "Database as Symbolic Form". In the latter article, he explains reasons behind the popularity of databases, while juxtaposing it to concepts such as algorithms and narrative. His works have been included in many key international exhibitions of new media art. In 2002 ICA in London presented his mini-retrospective under the title Lev Manovich: Adventures of Digital Cinema.

Manovich has been teaching new media art since 1992. He has also been a visiting professor at California Institute of the Arts, UCLA, University of Amsterdam, Stockholm University, and University of Art and Design Helsinki. In 1993, students of his digital movie making classes at the UCLA Lab for New Media founded the Post-Cinematic Society which organized some of the first digital movie festivals based on his ideas about new media such as database cinema.[6]

Software Takes Command

Manovich's latest book is Software Takes Command (2013).[7] It is part of the series International Texts in Critical Media Aesthetics,[8] founded by series editor Francisco J. Ricardo. In 2007 Manovich founded Software Studies Initiative to develop methods and software for the analysis and visualization of massive cultural data sets.[9] This new book from the celebrated author of The Language Of New Media is the first to offer a rigorous theory of technology we all use daily-software for media authoring, access, and sharing. Software Takes Command is a must for scholars, designers, technologists, and artists concerned with contemporary media and digital culture. Software has replaced a diverse array of physical, mechanical, electronic technologies used before 21st century to create, store, distribute and interact with cultural artifacts. It has become our interface to the world, to others, to our memory and our imagination-a universal language through which the world speaks, and a universal engine which the world runs. What electricity and combustion engine to the early 20th century, software is to the early21st century. Offering the first theoretical and historical account of software for media authoring and its effects on the practice and the very concept of 'media', Lev Manovich develops his own theory for this rapidly-growing,always-changing field.[10]

Soft Cinema

His latest major digital art project is Soft Cinema which was commissioned by ZKM for the exhibition Future Cinema (2002–03; traveling to Helsinki, Finland, and Tokyo, Japan, in April 2003. "At the heart of the project is custom software and media databases. The software edits movies in real time by choosing the elements from the database using the systems of rules defined by the authors".[11] Each Soft Cinema run offers a unique viewing experience for the audience; the software works with a set of parameters that allow for almost every part of a film to change. Soft Cinema projects mines the creative possibilities at the intersection of software culture, cinema, and architecture. Its manifestations include films, dynamic visualization, computer-driven installations, architectural designs, print catalogs, and DVDS. In parallel, the project investigates how the new representational techniques of soft (ware) cinema can be developed to address the new dimensions of our time, such as the rise of mega-cities, the "new" Europe, and the effects of information technologies on subjectivity. The results of their three-year explorations are three 'films' presented on this DVD. Although the films resemble the familiar genres of cinema, the process by which they were created demonstrates the possibilities of soft(ware) cinema. A 'cinema' that is, in human subjectivity and the variable choices made by custom software combine to create films that can run infinitely without ever exactly repeating the same image sequences, screen layouts, and narratives.[12]

The Language of New Media

Lev Manovich is a new media artist as well as a theorist of new media. This informs his interest in the 'cultural form' of digital media, that is he addresses the dominant technical and aesthetic structures and conventions of software and the media objects and texts produced with it. As film theorists of the twentieth century were concerned with the narrative structure of a Hollywood movie, or its assembling of plot, mise-en-scene and character through the manipulation of shots in the edit suite, Manovich identifies the 'new' cultural forms that shape and are shaped by new media applications and processes. His book, The Language of New Media, covers many aspects of cultural software: for example, he identifies a number of key tools or processes (he calls them 'operations') that underpin commercial software from word processing to video editing programs. These include the conventions of 'cut and paste' copy, find, delete, transform, etc. The extracts we have chosen highlight significant 'new' aspects of the new media Manovich is concerned with. He is often concerned with visual culture and especially with moving image, so the first sections, 'The Database' and "Database and Algorithm', explore something of the distinct ways in which computers store and manipulate information (here, for example, moving image footage). he compares this with traditional techniques of manipulating and editing film stock. The 'Navigable Space' extract is also concerned with the moving image, but this is the moving image as a mapping or modeling of virtual space. From architectural 'fly-throughs' to he visceral and violent pleasures of exploring the corridors of the videogame Doom, virtual space is discussed as a significant new cultural form that draws on pre-digital visual and cinematic culture. [13]

Professor Manovich

On November 8, 2012, it was announced that Lev Manovich would be joining the faculty of the City University of New York's Graduate Center in January 2013, with the goal of enhancing the graduate schools' digital initiatives.[14] He will teach the course "Big Data, Visualization and Digital Humanities", which traces how the explosive growth of social media, combined with the digitization of artifacts by libraries and museums, opens up exciting new possibilities for the study of cultural processes. Students will be introduced to popular open-source tools for data analysis and visualization of large sets of images and video.

In the press release announcing the appointment, Manovich expressed excitement about the digital initiatives and grants going on at Graduate Center, and the tremendous pool of intellectual talent in its students and faculty.[14] He also looks forward to collaboration both within the school and with the community of artists, designers, media and software developers in NYC that have the potential to transform how we look at the world at large. The research at Manovich’s Software Studies Initiative (SSI) at the University of California, San Diego, will be the California Institute for Telecommunications and Information Technology (Calit2), to be housed at the Graduate Center.

Research interests[edit]

New media[edit]

In his 2001 book, The Language of New Media, Manovich describes the general principles underlying new media:

  • Numerical representation: new media objects exist as data
  • Modularity: the different elements of new media exist independently
  • Automation: new media objects can be created and modified automatically
  • Variability: new media objects exist in multiple versions
  • Transcoding: The logic of the computer influences how we understand and represent ourselves.

In "New Media from Borges to HTML" (2001), Manovich describes the eight definitions of "new media":[15]

  1. New Media versus Cyberculture
  2. New Media as Computer Technology Used as a Distribution Platform
  3. New Media as Digital Data Controlled by Software
  4. New Media as the Mix Between Existing Cultural Conventions and the Conventions of Software
  5. New Media as the Aesthetics that Accompanies the Early Stage of Every New Modern Media and Communication Technology
  6. New Media as Faster Execution of Algorithms Previously Executed Manually or through Other Technologies
  7. New Media as the Encoding of Modernist Avant-Garde; New Media as Metamedia
  8. New Media as Parallel Articulation of Similar Ideas in Post-WWII Art and Modern Computing

Database as a Symbolic Form[edit]

In 1998, Lev Manovich published an article "Database as a Symbolic Form". Manovich contrasts database and narrative forms, pointing out that the web tends to privilege databases over narratives. Manovich uses the example of Man with a Movie Camera by Dziga Vertov, and describes it as "the most important example of database imagination in modern media art". Manovich also discusses the concepts of paradigm and syntagm and explains how new media reverses their original relationship. Instead of syntagm being explicit and paradigm implicit, the paradigm (database) is given material existence and the syntagm (narrative) is de-materialized.

Cultural analytics[edit]

Cultural analytics refers to the use of computational methods for the analysis of massive cultural data sets and flows. The term "cultural analytics" was coined by Lev Manovich in 2007. His Software Studies Initiative, founded the same year, focused on a particular part of analytics paradigm using digital image processing and visualization for the analysis of large image and video collections.

The lab's research is guided by the following questions:

  • How do we navigate massive visual collections which may contain billions of images?
  • How do we research interactive media processes and experiences (evolution of web design, playing a video game, etc.)?
  • What new theoretical concepts and models we need to deal with the new scale of born-digital culture?
  • How can the use of computational techniques and massive cultural data sets help develop cultural theory for the 21st century?

The lab is developing techniques and software and applying them to progressively larger image and video sets to analyze massive cultural data sets and flows. The techniques can also be used in digital humanities, art history, cinema studies, game studies, media studies, ethnography, exhibition design, and other fields.


The Language of New Media (The New Media Cultures and Technocultures Reader:Routledge) 2011

See also[edit]


  1. ^ Lev Manovich faculty profile at European Graduate School, Saas-Fee
  2. ^ CAA reviews
  3. ^ Telepolis
  4. ^ http://www.manovich.net/bio_000.html
  5. ^ Lev Manovich, The Engineering of Vision from Constructivism to Computers'"
  6. ^ http://pixels.filmtv.ucla.edu/
  7. ^ "Software Takes Command". Bloomsbury Academic. Retrieved 27 December 2013. 
  8. ^ http://www.bloomsbury.com/us/series/international-texts-in-critical-media-aesthetics/?pg=2
  9. ^ http://lab.softwarestudies.com/2007/05/about-software-studies-ucsd.html
  10. ^ http://manovich.net/index.php/projects/software-takes-command/pg=2
  11. ^ http://www.softcinema.net/
  12. ^ http://manovich.net/index.php/projects/soft-cinema/pg=2
  13. ^ The Language of New Media,The New Media and Technocultures Reader-publisher=Routledge 2011
  14. ^ a b "Renowned Digital Humanities Expert Lev Manovich Joining Graduate Center (CUNY) Faculty". BusinessWire. 8 November 2012. Retrieved 27 December 2013. 
  15. ^ New Media from Borges to HTML
  16. ^ http://softcinema.net/?reload

External links[edit]