||This article appears to be written like an advertisement. (December 2012)|
Lifestyle Lift is a national facial cosmetic surgery practice with headquarters based in Troy, Michigan, United States. The company's name in all caps is also a trademarked brand name used to market a particular type of facial surgery called the lifestyle lift. In 2012, Debby Boone became the spokesperson for the company in its television commercials and its half-hour infomercial.
The procedure is advertised as a minimally invasive, short flap face lift performed under local anesthesia. Published reports show an increased incidence of complications associated with general and intravenous anesthesia. The procedure involves the excess skin and superficial muscular aponeurotic system (SMAS) layer.
Lifestyle Lift was founded by David Kent. Kent's previous medical practice focused on otolaryngology head and neck surgery, facial plastic surgery and hair replacement. Dr. Kent completed an osteopathic residency in otolaryngology-head and neck surgery and facial plastic surgery. He is a member of the American Academy of Facial Plastic and Reconstructive Surgery and board certified by the American Osteopathic College of Otolaryngology - Head and Neck Surgery. Dr. Kent was recently named Ernst & Young’s 2012 Entrepreneur of the Year. He started Lifestyle Lift in 2001 with one office and has grown it to over 50 surgical, consultation and affiliated offices with more than 100 physicians. R. James Koch joined Lifestyle Lift in 2006 as Medical Director and oversaw medical training for the company. Prior to joining Lifestyle Lift, Koch was a full-time faculty member at the Stanford University School of Medicine where he served as Associate Professor, Co-Director of the Division of Facial Plastic Surgery, and Co-Director of the Fellowship for Advanced Facial Plastic & Reconstructive Surgery. Koch resigned from the organization in 2010 and was replaced by three regional medical directors that same year and who were subsequently named Medical Directors in 2012: David Santos, Pacific and Mountain Regions; Jason Swerdloff, Southeast and Northeast Regions; Carlos Farias, Midwest and Northeast Regions.
Company literature claims over 150,000 completed surgeries. There are almost 200 reviews of the company out of over 150,000 customers—some of them negative—on RealSelf.com which Lifestyle Lift sued for trademark infringement (the case was settled). Lifestyle Lift has attempted to sue other companies based on trademark infringement, including informercialscams.com (now defunct). In 2008, Lifestyle Lift was the subject of an eight-part mini series by the CBS affiliate in Atlanta featuring three dissatisfied Lifestyle Lift patients, and former employees and their complaints against the company.
In 2009 Lifestyle Lift reached a settlement with New York state over claims it had posted false customer endorsements on third-party websites, including RealSelf.com, and on some websites the company had created for the purpose. Lifestyle Lift was ordered to pay $300,000 to the state, and it agreed to cease the practice. In 2013, after a three-year review of all aspects of Lifestyle Lift marketing, the Florida Attorney General found that Lifestyle Lift was compliant with all state regulations. As a result, no fines were levied, but Lifestyle Lift reimbursed the State of Florida for costs of the investigation and made a donation to a Florida Attorney General sponsored charity. During the course of the investigation, Lifestyle Lift voluntarily made several minor changes to its marketing materials to ensure clarity for consumers. 
In 2008, an Orlando, Florida, plastic surgeon filed a complaint with the Florida Board of Medicine, seeking payment for emergency room services he provided to a Lifestyle Lift patient; the company denied that it was negligent in the case. Lifestyle Lift was also the subject of a March 2010 lawsuit filed by the family of a Massachusetts patient who died as a result of complications with local anesthesia in July 2009. The suit alleged that doctors failed to monitor the woman's vital signs during the procedure; in a statement, Lifestyle Lift responded that the woman had failed to disclose pertinent medical information. In an August 2011 lawsuit filed in Broward County, Florida, a patient claimed she developed keloid scars within days following a Lifestyle Lift facelift, and that the doctor had lied about the risks of scarring. In a statement to the press, Lifestyle Lift indicated disagreement with the "accounting of events" described in the suit, and said it remained supportive of its surgeon.
The procedure involves an incision made along the temple hairline and continuing down around the front of the ear or following the natural curves of the ear. The typical incision makes an S shape although the incision length and type can differ between surgeons and is individualized for each patient. The incision is made in front of and behind each ear. Once these cuts are made, the deeper muscle or SMAS tissue is pulled up and back (and possibly trimmed) and sutured into place. The excess skin is then trimmed off and the incision is closed. Liposuction may be used to reduce fat from under the chin. In addition, the muscle bands in the neck may be sutured together to lessen their appearance. Lifestyle Lift surgeons also perform eyelid surgeries, brow lifting, fractional CO2 laser skin resurfacing, fat grafting, and chin augmentation.
Branded face lifts
Lifestyle Lift is one of several face lifts in the U.S. which are marketed primarily through infomercials. Lifestyle Lift and QuickLift have nationwide marketing campaigns.
- Trademark Applications and Registrations Retrieval (TARR). "Trademark Lookup Request". United States Patent and Trademark Office (USPTO). Retrieved 02 April 2011.
- "What 5 years of florida data show about office surgery safety". The American journal of cosmetic surgery 23 (4). March 2006.
- Rogers BO (March 1971). "A chronologic history of cosmetic surgery". Bulletin of the New York Academy of Medicine 47 (3): 265–302. PMC 1749866. PMID 5276837.
- "Lifestyle Lift Founder Dr. Kent Named Ernst & Young Entrepreneur of the Year" June, 15 2012
- http://www.biomedexperts.com/Profile.bme/723818/R_James_Koch[unreliable source?]
- CBS Channel 46 news segment on Lifestyle Lift
- Claire Cain Miller (15 July 2009). "Company Settles Case of Reviews It Faked". The New York Times. Retrieved 9 May 2012.
- O'Donnell, Jayne (20 September 2011). "Cosmetic surgery gets cheaper, faster, scarier". USA Today. Retrieved 11 May 2012.
- Jonathan Saltzman (4 March 2010). "Suit ties death of woman to face lift". The Boston Globe. Retrieved 9 May 2012.
- Bekiempis, Victoria (30 August 2011). "Face-Lift Permanently Disfigures Broward Woman, Lawsuit Claims". New Times Broward-Palm Beach. Retrieved 11 May 2012.
- Bekiempis, Victoria (1 September 2011). "Plastic Surgeon Plans on Fighting Disfigurement Claim". New Times Broward-Palm Beach. Retrieved 11 May 2012.
- Prado A, Andrades P, Danilla S, Castillo P, Leniz P (April 2006). "A clinical retrospective study comparing two short-scar face lifts: minimal access cranial suspension versus lateral SMASectomy". Plastic and Reconstructive Surgery 117 (5): 1413–25; discussion 1426–7. doi:10.1097/01.prs.0000207402.53411.1e. PMID 16641707.
- Saint Louis, Catherine (3 June 2009). "A Face From an Infomercial". The New York Times. Retrieved 2009-12-04.