List of ABS-CBN Corporation slogans

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ABS-CBN have various slogans for their identity. The list of ABS-CBN slogans came from 1953–1972 and from 1986 onwards.

ABS-CBN Slogans

Year Slogan Description
October 23, 1953 From where it happens, we see it happen. First marketing slogan used by ABS (DZAQ-TV 3) to promote its inaugural broadcasts.
1960s The Philippines' Premier Channel Used for DZAQ-TV (ABS 3)'s own promotions
1960s One Strike Takes All Three Used for DZAQ-TV (ABS 3)'s own promotions
1960s The Viewing Is Fine On Channel 9 Used for DZXL-TV (CBN 9)'s own promotions
February 1, 1967 – September 22, 1972, July 16, 1986 – 1990, January 1, 2000 – present The Philippines' Largest Network The first slogan of ABS-CBN after the two networks' formal merger in Channels 3 and 9 and off course the station ident network's jingle.
August 1966 – 1972 ABS-CBN: First in COLOR Television Slogan for DZAQ-TV (ABS-CBN)'s first color broadcasts.
November 14, 1969 Channel 2 - The Family Channel Used for DZAQ-TV (ABS-CBN 2)'s own promotions after its move.
November 14, 1969 GO 4 Used for DZXL-TV (ABS-CBN 4)'s own promotions after its move.
July 16 – December 1986 ABS-CBN. Watch Us...Do It Again! The network's first slogan upon its reopening
December 1986 – February 28, 1987 Sharing A New Life With You The network's second slogan after its reopening
Late 80's – Late 90's Maligayang Pasko at Manigong Bagong Taon mula sa ABS-CBN!
(A Merry Christmas and a Happy New Year from ABS-CBN!)		 Christmas seasonal slogan
March 1, 1987 – 1992 The Star Network: Ang Pagbabalik ng Bituin
(The Return of the Star)		 Slogan used for its 1987 to 1992 relaunch
1987 It's Great to be Home Again! Secondary slogan used for its 1987 relaunch
1988 ABS-CBN: Celebrating 35 Years of the Philippines' Largest Network Used for the 35th anniversary of the network.
1988–1993 ABS-CBN: Satellite Simulcast Nationwide Used for the satellite expansion of ABS-CBN nationwide and to promote its nationwide programming simulcast, a first among the national television networks.
1988–1990 ABS-CBN: DOMSAT Simulcast Nationwide Used to promote the DOMSAT satellite broadcasts that the network had all over the country.
1989–2004 In The Service Of The Filipino Used as the Network's corporate slogan. This is the flagship slogan of the network.
1992–present In The Service Of The Filipino Worldwide Popularized the network's reach in the Philippines and abroad from the 90's to present. Also refers to the network's international services and its the spin-off of the corporate slogan.
1992 "...through 50,000 watts of pure solid-state entertainment power!" Used as part of program introductions during this period; Channel 2 had just switched then to a 50-kilowatt solid-state transmitter (then the first in the country) allowing it to expand its coverage throughout Mega Manila.
1992 – Late 2002 All The Best Shows Come From The Brightest Network Used by the network in promoting its entertainment shows to establish itself as the leading network and home to the top-rating shows and the biggest stars
1993 "Bringing 21st Century Television To The Filipino" Used as part of the 40th Anniversary of Philippine Television.
1993 40 Years: ABS-CBN and Philippine Television Used as part of the 40th Anniversary of Philippine Television.
1993 Sariwain ang nasyonalismo. Ipagbunyi ang lahing Pilipino. (Remember nationalism. Celebrate the Filipino race.) Used as part of the 40th Anniversary of Philippine Television and the 95th Anniversary of Philippine Independence
1996 50 Years of Committed Communications Corporate 50th anniversary slogan of the network since 1946.
1998 Itaguyod Ang Piso. Tangkilikin Ang Gawang Pilipino. (Promote the peso. Patronize Filipino-made products.) Used for the 1998 Philippine Centennial
Christmas 1998 Paskong Puno-Puno ng Puso/Maligayang Pasko Po Sa Taong Sentenaryo
(Have a Heart-Filled Christmas/A Merry Christmas This Centennial Year)		 Slogan for 1998 Christmas Season, also celebrating the 1998 Philippine Centennial.
1998 45 Years of Philippine Television Used for the celebrations of the 45th Anniversary of Philippine Television and the 1998 Philippine Centennial
1999 Ang Puso't Diwa ng Telebisyong Pilipino
(The Heart and Spirit of Philippine Television)		 Used in 1999, honoring the network's 46 years of television broadcasting
Christmas 1999 Maligayang Pasko po sa Darating na Milenyo Used during 1999 Christmas Season, also celebrating the upcoming new millennium.
2000 Out Of The Box...Into The New Millennium Used to celebrate the new millennium and to introduce the 2000 ABS-CBN logo on January 1, 2000. Another major reason for this is because of ABS-CBN going "out of the box", which is clearly depicted by its transformation from a radio-TV network and innovator into a media conglomerate.
Summer 2001 Sama-Summer Together Used during 2001 Summer Season.
Christmas 2000 Sama-Sama Tayo Ngayong Pasko! Used during 2000 Christmas Season.
Summer 2002 Saya Ng Summer Sa ABS-CBN
(Summer is fun at ABS-CBN)		 Used during 2002 Summer Season.
2002 Umulan, Umaraw, Magkasama Tayo
(Rain or shine, we're together)		 Used during 3rd Qtr of 2002.
2002 It Has Never Been This BIG Used in 2002 to reformat the current logo in 2000.
2002 Sa ABS-CBN, Ikaw Ang No.1
(At ABS-CBN, you are No.1)		 Tagline during 2002 to promote ABS-CBN for being the No.1 TV network for 15 consecutive years.
Christmas 2002 Isang Pamilya, Isang Puso Ngayong Pasko
(One Family, One Heart This Christmas)		 Slogan for 2002 Christmas Season.
2003 ABS-CBN: 50 Years Of Philippine Television When ABS-CBN celebrated its 50th Golden Anniversary it changed its general slogan to Kapamilya. Originally, Kapamilya was first introduced in 1999, "Kapamilya Namin, Kapamilya Ninyo, Kapamilya Ng Bawat Pilipino" (Our Family, Your Family, The Family Of Every Filipino).
Summer 2003 Fifty-iesta na!
(Combination of "fifty" and "fiesta")		 Used during Summer Season of 2003.
2003 Happy 50 TV! Used when Kapamilya Stars greets ABS-CBN for its Golden Years.
2003 Iba-iba Man Ang Galaw, Sabay-Sabay Kung Humataw
(Despite our different styles, we move together)		 2003 slogan for ABS-CBN's variety shows
2003 Seryoso Po kami... Sa Aming Comedy
(We are serious... with our comedy)		 2003 slogan for comedy shows
2003 Ang Buhay Ay Masaya... Dahil laging May Drama
(Life is joyful... because there's always drama)		 2003 slogan for drama shows
February 2003 Fabulous February February 2003 slogan.
March 2003 March Attack March 2003 slogan.
April 2003 April's Full April 2003 slogan.
May 2003 May na may Dating!
(May that has "oomph"!)		 May 2003 slogan.
June 2003 June Ride of your Life June 2003 slogan.
July 2003 July High July 2003 slogan.
August 2003 50 ways to Celebrate August August 2003 slogan.
September 2003 September Fever September 2003 slogan.
October 2003 October Best October 2003 slogan. October is ABS-CBN's Anniversary Month.
November 2003 Nobyembre Dekalibre
(November Caliber)		 November 2003 slogan.
Christmas 2003 DisyembRegalo
(Combination of "Disyembre" [December] and "regalo" [gift])		 December 2003 slogan.
New Year 2004 The Philippines' Largest Network Sa Bagong Taon
(The Philippines' Largest Network at the New Year)		 During New Year 2004
2004 Sabay Tayo, Kapamilya
(Let's go together, family member)		 Launched in 2004. The original slogan of the network introduced in 1999.
2004 100% Wagi
(100% Winner)		 Used when ABS-CBN launched their new shows. (Victim, Star Circle Quest, Star in a Million, Lukso ng Dugo, etc.)
2004 Sabay Tayo, Pilipinas
(Let's go together, Philippines)		 ABS-CBN Regional Network Group's slogan in 2004.
Summer 2004 Sabay Summer tayo, Kapamilya!
(Let's go summer together, family member!)		 During Summer of 2004.
August 2004 Sabay tayo, sa Agos ng Agosto
(Let's go together, to August's current)		 August 2004 slogan.
2004 Kapamilya, Ang Lakas mo Sa'min!
(Our Family, you're important to us!)		 The slogan for the 4th Qtr of 2004.
2004 Sabay Tayo sa Kapamilya Comedy... Natural!
(Let's go together to family comedy... Naturally!)		 2004 slogan for comedy shows
Christmas 2004 Maligayang Pasko, Kapamilya
(Merry Christmas, our family)		 Slogan for the 2004 Christmas Season.
2005 Iba Magmahal ang Kapamilya
(Our family's love is one of a kind)		 Used when ABS-CBN launched their 30 new shows.
Summer 2005 Iba ka-Summer ang Kapamilya
(Our family's summer is one of a kind)		 During 2005 Summer Season.
2005 Bawat Pinoy, Kapamilya
(Every Filipino is a member of our family)		 The slogan for the year 2005.
Christmas 2005 Magpasaya ng Kapamilya
(Let us bring joy to our family)		 Slogan for the 2005 Christmas Season.
February 2006 Iba Magmahal ang Pinoy
(Filipino love is one of a kind)		 Released in 2006 during Valentine Season.
Summer 2006 Kapamilya, Summer Na, Sama ka!
(Our family, it's summer time, c'mon join us!)		 Released in 2006 Summer season.
2006 Angat ang Pinoy
(Filipinos are great)		 Released in 3rd Qtr of 2006.
Christmas 2006 Angat ang Ligaya ng Pasko
(The joy of Christmas is great)		 Slogan for 2006 Christmas Station ID.
2007 2007... Angat ang Pinoy
(Filipinos are great)		 2007 Theme
2007 Sama-sama tayo sa Araw-araw na Siksik na siksik sa Sari-saring Programang Angat ang Pinoy!
(Let's go together everyday that's loaded with many programs that Filipinos are great!)		 Released in 1st Qtr of 2007.
February 2007 Feb-Ibig
(A combination of "February" and "pag-ibig" [love])		 Slogan for 2007 Valentine Season.
2007 Galing at Tatag ang Taglay, Proudly Pinay
([She possesses] skill and strength, proudly Pinay)		 ABS-CBN's slogan for Women's Month last March 2007.
Summer 2007 Araw Natin 'To!
(This is Our Day!)		 Slogan for 2007 Summer Season.
May 2007 May Da Best! Slogan for May 2007
2007 One Country, One Station, One Family ABS-CBN's slogan for mid-2007.
2007 Panalo!
(Winner!)		 This year's ABS-CBN Regional Network Group's slogan.
2007 I-bandila mo ang pagka-Pilipino
(Assert your Filipino patriotism)		 This year's ABS-CBN slogan during election. Note that "pagka-Pilipino" can either mean Filipino patriotism or Filipino heritage, but the former translation is used in the context of the Filipino elections.
July 2007 The Biggest July of the Year July Slogan
July 2007 Dito tayo Happy!
(We are Happy here!)		 July Slogan
2007 Pinoy, Ang Inspirasyon ng Pangunahing Istasyon
(Pinoy, The inspiration of the leading Station)		 ABS-CBN's Angat Ang Pinoy in 2007
August 2007 Agos2
(Month of August and 2 [Channel 2])		 August Slogan
September 2007 Septacular
(Combination of "September" and "spectacular")		 September Slogan
2007 One Country, One Station, One Fun This Year's Comedy Slogan
2007 One Country, One Station, One Movie Experience This Year's Movie Experience Slogan
October 2007 Patoktober
(Combination of "Patok" [hit] and "October")		 October Slogan
November 2007 Novemberrific
(Combination of "November" and "terrific")		 November slogan
Christmas 2007 Mas-X-Mas
(More Christmas-like)		 December slogan
Christmas 2007 Walang mag-iisa ngayong Pasko... One Country, One Family, One Christmas
(No one will be alone this Christmas... One Country, One Family, One Christmas)		 Slogan for 2007 Christmas Station ID.
2008 One World, One Network, One Family ABS-CBN Slogan for 55 Years of Philippine Television
2008 Team Kapamilya Tayo Used in 2008 for being a Certified Kapamilya
2008 One Gr8 Jan 28 in '08 Used for the Grand launching of 3 new Primetime Bida Shows
(Kung Fu Kids, Lobo, Palos)
2008 Dream Big, Kapamilya! Used for the Grand launching of 2 new Endemol reality shows
(Pinoy Big Brother: Teen Edition Plus, Pinoy Dream Academy: Season II)
Summer 2008 One Team. One Summer. Summer Slogan.
2008 Team Kapamilya. Walang Iwanan. (The Filipino family team will stick together.) Public Service Slogan.
May 2008 One Idol. One Mom. Mother's Day Slogan.
2008 Walang Iwanan, sa Bayan ni Juan (We'll stick together in Juan's nation) Independence Day Slogan. "Juan dela Cruz" is the Filipino symbol of identity similar to the US' Uncle Sam.
2008 Panalo Bawat Pilipino!
(Every Filipino is a winner!)		 ABS-CBN Game Show Slogan.
August 2008 Oh-8! Oh-8!
(a play on August as the eighth month of the year 2008)		 August 2008 slogan.
September 2008 Septemberific
(Combination of "September" and "terrific")		 September slogan.
2008 ABS-CBN Corporation: Beyond Television ABS-CBN's 55th anniversary station ID slogan. The slogan also hinted the transition of the company's name to ABS-CBN Corporation which happened in 2010.
October 2008 OctÜber
(Combination of "October" and "Über")		 October slogan.
November 2008 New-Vember
(Combination of "new" and "November")		 November slogan.
Christmas 2008 May Katuparan ang Hiling sa Kapamilyang Kapiling
(There are granted wishes with a coping family)		 Christmas Station ID
2009 2009: Kaya Natin 'Yan!
(We can do it!)		 2009 theme for New Year
February 2009 Kayang-Kaya natin, Kapamilya
(We can do it, Family)		 February 2009
2009 Thank You so Much! For making ABS-CBN, No.1 Nationwide. (Source: TNS)
Summer 2009 Galaw-Galaw Sa Tag-Araw!
(Get Movin' This Summer!)		 Summer Slogan 2009
2009 Oh My August! August 2009
Christmas 2009 Bro, Ikaw ang Star ng Pasko
(Bro, You are the Star of Christmas)		 Christmas 2009 slogan
2010 Bilib sa Pinoy
(Believe in the Filipino)		 2010's main slogan.
2010 Bilib sa Kulturang Pinoy
(Believe in the Filipino Culture)		 Official Slogan of ABS-CBN Regional Network Group for 2010
Summer 2010 Summer ang Simula
(Summer is the Beginning)		 Summer slogan for 2010.
Rainy season 2010 60 Taon ng Pinoy Soap Opera
(60th Year of Philippine Soap Opera)		 In the celebration of the 60th Year of Pinoy Soap Opera, it also the rainy season slogan of ABS-CBN.
2010 Bida Kapamilya For the Fourth Quarter Installment. Corporate campaign to thank network supporters and viewers
Christmas 2010 Ngayong Pasko Magniningning Ang Pilipino
(This Christmas, The Filipinos will Shine)		 Christmas 2010 slogan
2011 Bida Best
(Be the Best)		 2011's main slogan and for 2011's Kapamilya Shows
February 2011 FebEver
(February Ever)		 February 2011 slogan
2011 Kapamilya Gold First line-up Primetime TV shows which will watch in afternoon block
Summer March 19, 2011 – May 29, 2011 Bida Best sa Tag-Araw
(Be the Best in Summer)		 Summer 2011 slogan
2011–present Choose Philippines ABS-CBN's Tourism Slogan
Rainy season 2011 Da Best Kang Kasama Sa Tag-Ulan
(You're The Best With The Rainy Season)		 Rainy 2011 slogan[1][2][3]
Christmas 2011 Da Best ang Pasko ng Pilipino
(The Best Christmas of the Filipinos)		 Christmas 2011 slogan[4][5][6][7]
February 2012 Feb-Ibig
(A combination of "February" and "pag-ibig" [love])		 Slogan for 2012 Valentine Season, previously used in 2007 Valentine Season.
March 2012 Da Best ng Plipino
(Filipino is The Best)		 Slogan used for making ABS-CBN is In the Service of the Filipinos Worldwide.[8]
Summer 2012 Pinoy Summer, Da Best Forever Summer 2012 slogan[9][10]
Rainy Season 2012 Da Best ang Feeling, 'pag Ikaw ang Kapiling Rainy Season 2012 slogan[11][12]
Christmas 2012 Lumiliwanag ang Mundo sa Kwento ng Pasko
(The world shines in the Story of Christmas)		 Christmas 2012 slogan[13][14][15]
2013 60 Years of Philippine Television: Kwento natin ito!
(This is our Story!)		 60th Anniversary slogan[16][17]
February 2013 Feb-IBIG: Tayo ang magka-loveteam, Kapamilya February slogan[18]
Summer 2013 Kwento ng Summer Natin Summer 2013 slogan. Also used to celebrate 60 Years of Philippine Television.[19] [20]
Christmas 2013 Magkasama Tayo sa Kwento ng Pasko Slogan and Official Sound Track of ABS-CBN Christmas Station ID Theme [21][22]
Christmas 2013 Tulong Na, Tabang Na, Tayo Na! Slogan dedicated to the victims of Typhoon Yolanda. Magkasama Tayo sa Kwento ng Pasko (Pagbangon Version), a special soundtrack released from the official Christmas Station ID of ABS-CBN of the same year.
2014 Masayang Muli Ang Kwento Natin Theme used for 2014 and the unveiling of ABS-CBN's new 2014 logo. This is the second time ABS-CBN used a slogan to launch its new logo, after the usage of the "Out of the Box" slogan in 2000.
Summer 2014 #PINASmile: Masayang Muli Ang Kwento ng Summer Summer 2014 slogan.[23]
Christmas 2014 Thank You, Ang Babait Ninyo Slogan and Official Sound Track of ABS-CBN Christmas Station ID Theme

See also

References

  1. ^ ABS_CBN Rainy Station ID 2011 (Official) retrieved via www.youtube.com/user/abscbnonline 08-31-2011
  2. ^ Anne Curtis sings theme song of ABS-CBN's 2011 station ID, Sukob Na retrieved via www.pep.ph 09-02-2011
  3. ^ Anne Curtis sings Kapamilya station ID theme song retrieved via www.abs-cbn.com 09-05-2011
  4. ^ Da Best Ang Pasko Ng Pilipino ABS-CBN Christmas Station ID 2011 retrieved via www.youtube.com/user/abscbnonline 11-12-2011
  5. ^ Da Best Ang Pasko ABS-CBN Website retrieved via http://dabestpasko.abs-cbn.com/ 11-12-2011
  6. ^ ABS-CBN launches Da Best Christmas Station ID this Thursday retrieved via www.abs-cbn.com 11-09-2011
  7. ^ ABS-CBN launches X'mas station ID for 2011 retrieved via www.abs-cbnnews.com 11-10-2011
  8. ^ ABS-CBN Da Best ng Pilipino Full Promo (2012)
  9. ^ ABS-CBN SUMMER SID 2012 Lyrics retrieved via www.youtube.com/user/abscbnonline 04-15-2012
  10. ^ ABS-CBN Summer 2012 Station ID retrieved via www.youtube.com/user/abscbnonline 04-16-2012
  11. ^ ABS-CBN releases Ulan Station ID 2012 retrieved via http://www.youtube.com/user/TheABSCBNNews
  12. ^ ABS-CBN 2012 Rainy Station ID retrieved via http://www.youtube.com/user/ABSCBNOnline 09-10-2012
  13. ^ ABS-CBN Christmas Station ID 2012 Recording retrieved via http://www.youtube.com/user/ABSCBNOnline 10-16-2012
  14. ^ ABS-CBN's 2012 Christmas theme: Magliliwanag ang Mundo sa Kwento ng Pasko retrieved via www.abs-cbn.com 10-17-2012
  15. ^ ABS-CBN Christmas Station ID 2012 (Official) retrieved via www.youtuber.com via abscbnonline user 10-18-2012
  16. ^ ABS-CBN 60 YEARS : Kwento Natin Ito! retrieved via www.youtuber.com via abscbnonline user 2-12-2013
  17. ^ ABS-CBN 60 YEARS : Kwento Natin Ito!(Teaser) retrieved via www.youtuber.com via abscbnonline user 2-12-2013
  18. ^ ABS-CBN Feb-ibig Loveteam retrieved via www.youtuber.com via abscbnonline user 2-12-2013
  19. ^ ABS-CBN Summer Station ID 2013 retrieved via www.youtuber.com via abscbnews user 4-07-2013
  20. ^ ABS-CBN Summer Station ID 2013 (Original) retrieved via www.youtuber.com via abscbnonline user 4-09-2013
  21. ^ ABS-CBN Christmas Station ID 2013 "Magkasama Tayo Sa Kwento Ng Pasko" retrieved via www.youtuber.com via abscbnonline user 11-06-2013
  22. ^ Magkasama Tayo Sa Kwento Ng Pasko (Pagbangon Version) retrieved via www.youtuber.com via abscbnonline user 11-21-2013
  23. ^ #PINASmile
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