Lumix

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Lumix is Panasonic's brand of digital cameras, ranging from pocket point-and-shoot models to digital SLRs.

Compact digital camera DMC-LC5[1] and DMC-F7[2] were the first products of the Lumix series released in 2001. They are equipped with Leica lenses.

Many Lumix models are fitted with Leica lenses designed by Leica's German optical engineers and are assembled in Japan. Others are rebranded as Leica cameras with different cosmetic stylings. Leica had a similar relationship with Minolta in the past, where late model Leica SLRs (and some 35 mm point-and-shoot models) were strongly based on Minolta bodies.

Most Lumix cameras use different releases of the Panasonic Venus Engine for digital image processing; the original version (2002) was followed by II (2004), Plus (2005), III (2006), IV (2008), HD, V (2009), and VI, HD II, FHD (2010).

Panasonic produces most of Leica's branded digital point and shoot cameras in Japan, but not film cameras, the Leica M8 or Leica M9 digital rangefinder cameras, the X1 and X2 digital cameras or the Digital Modul R digital camera back for the Leica R9 film SLR.

Panasonic showed a prototype of a planned 3D Lumix camera in September 2011,[3] saying that it would have twin 4x zoom lenses with folding optics and optical image stabilization for both video and still images.[3]

Model lines[edit]

Panasonic DMC-LS60

Some cameras come in several colours, indicated by a suffix letter: K is black, S silver, A blue, R red, W white. Most lower-price cameras have small sensors of about 10.2 mm / 1/2.5". More expensive ones often have sensors of about twice the area, 14.1 mm to 15.4 mm / 1/1.65" to 1/1.8". dSLRs and Micro Four Thirds cameras have much larger sensors. Larger sensors produce a better image signal-to-noise ratio and better dynamic range. The GH series of Micro Four Thirds cameras have a unique "multi-aspect" sensor, that is larger than the lens image circle. This allows use of three different aspect ratios, 4:3, 3:2 and 16:9, to be used natively. As a result, the image diagonal remains the same in all three aspect ratios and provides full coverage of the sensor and a larger field of view with higher resolution than one would get by simply cropping the 4:3 aspect to the narrower ratios.

Current[edit]

  • DMC-FX: ultra-compact high-end, relatively typical cameras. Unlike most of the other Lumix lines, the FX series tends to have a more stylish look (as opposed to the generic silver or black), targeted at social photography. The FX30 was announced as the world's slimmest camera with a 28 mm equivalent wide-angle lens. The FX500 is the first Panasonic to feature a touch-screen interface.
  • DMC-FZx (excluding DMC-FZx0 models): compact ultra-zoom higher-end cameras. These cameras are described as compact but are relatively large, have extensive controls (although models earlier than the FZ7 do not have manual focus), and long zoom ranges, typically 12x with extending zoom lens.
  • DMC-FZxx: bridge digital cameras, resemble digital SLRs in many ways, but have a non-interchangeable, non-extending zoom lens. FZ70/72 is large and heavy bridge camera as medium-DSLR, have 1/2.3" sensor, a widest zoom range (20-1200mm, 60x) and extensive manual controls, including fully manual focus and zoom rings on the lens. FZ1000 is 1" bridge camera as Sony RX10, but FZ1000 can shoot 4K video with price below $1,000 or about 70 percent of Sony's camera price, has 25-400mm, 16x optical zoom or almost double than Sony's camera has, no built-in ND Filter and no fixed aperture as Sony's camera has.[4]
  • DMC-LS: cheapest line, budget plastic compact cameras powered by two AA batteries.
  • DMC-LX: compact high-end cameras line, with full manual exposure and focus controls (with joystick control rather than focus ring), and RAW recording, unusual in compact cameras.
  • DMC-LZ: budget, but more advanced and with more user control than many other digital compact cameras. The most notable feature is a 5x (37–222 mm) optical zoom range.
  • DMC-SZ: mid-level compact superzoom cameras. SZ-series stands for "style zoom". Introduced in January, 2012, these cameras use the 25 mm ultra-wide angle LEICA DC VARIO-ELMAR lens, have a 10x optical zoom, and shoot high definition video.[5] Models include the SZ1, SZ5, and SZ7.
  • DMC-TS / DMC-FT: waterproof, shockproof, and dustproof point and shoot cameras.
  • DMC-TZ: compact, point and shoot 20x zoom cameras with image stabilization. The TZ1 uses folded optics, with a prism. TZ1's successors use a traditional design without folded optics, hence the barrel extends further out during operation.[6] The TZ series stands out against other compact digital cameras by achieving a 20x optical zoom with a 28 mm wide angle lens (equivalent to 35 mm camera) in a small compact body.
  • DMC-ZS: compact ultra-zoom high-end (offering HD video) cameras. Announced in January 2009[7] as a successor to the successful TZ series. It is distinguished by having high-grade still shooting and offering HD video functions. The ZS3 is advertised as "the world's first digital camera that records motion image in AVCHD Lite", records 720p HD video with stereo audio and has a dedicated video record button replacing ZR1's "extended zoom" button.

Discontinued[edit]

  • DMC-FS: ultra-compact mid-range, relatively typical cameras. The FS range was launched in January 2008.
  • DMC-LC: medium-compact-size, mid-range, but also included high-end models.

Model history[edit]

See also: Venus Engine
Type Venus Engine
Non-installing Venus I Venus II Venus Plus Venus III Venus IV Venus HD Venus V Venus VI Venus HD II Venus VII FHD Venus IX
High-end
Ultra-Compact
FX100 FX150 FX580 / FX550 FX700
Ultra-Compact, Wide-angle FX01 FX50 / FX30 / FX55 / FX33 FX35 / FX500 FX48 / FP8 / ZX1 / FX550 FX66 ZR3 / ZX3 FX78
Ultra-Compact F7 F1 / FX5 / FX1 FX7 / FX2 FX8 / FX3 / FX9 FX12 FS3 / FS5 / FS6 / FS7 / FS15 / FS20 / FS25
High-end
Compact
LC5 LC1 LX1 LX2 LX3 LX5 / LX7
Compact, Wide-angle, Large Zoom TZ1 / TZ2 / TZ3 TZ4 / TZ5 / TZ15 / TZ50 / ZS1 ZS3 ZS5 / ZS8 ZS7 ZS10 / ZS15 / ZS20 / ZS30
Compact,
Medium Zoom
LZ1 / LZ2 / LZ3 / LZ5 LZ6 / LZ7 LZ8 / LZ10
Bridge,
Ultra Zoom
FZ1 / FZ2 / FZ10 FZ3 / FZ5 / FZ7 / FZ30 / FZ20 FZ50 / FZ18 / FZ8 FZ28 FZ35 / FZ38 FZ40 / FZ45 FZ100 / FZ48 / FZ150 / FZ200 FZ1000
Compact LC40 / LC20 LC33 / LC43 / LC70 LS1 / LS2 LS60 / LS75 / LS80 LS85
Four Thirds L1 / L10
Micro Four Thirds G1 / GH1 / GF1 G2 /G10 GH2 / GF2 / GF3 / G3 / GX1 / GH3 / G5 GH4
Waterproof, shockproof, and dustproof TS10 TS1 TS2 TS3 / TS4

Leica model crossover[edit]

Some Panasonic and Leica cameras are the same. The differences, other than the obvious exterior styling, are in the camera firmware. Different application software is also supplied by the two companies with the cameras. Claims regarding differing quality control or weatherproofing are unsubstantiated.

The Leica and Panasonic cameras produce the same RAW image, but will process white balance, noise reduction, etc. differently for JPEG output. Lumix cameras are two or three times less expensive than their Leica counterparts due to the huge difference in brand prestige.

Promoters[edit]

Panasonic Lumix sponsors German football player Marco Reus of Borussia Dortmund and Germany

Panasonic Lumix sponsors German football player Marco Reus of German Bundesliga club Borussia Dortmund and Germany.[8]

In Japan, pop singer Ayumi Hamasaki promotes the Lumix cameras with her songs. She announced on May 8, 2007, that Panasonic would be releasing an Ayumi Hamasaki x Hello Kitty x Lumix collaboration camera, a Lumix FX-30 which sells for ¥54600 (about US$455). Recently Hamasaki promoted the Lumix FX 40.[9] Hong Kong actress and singer Karena Lam also appeared in a local Hong Kong Panasonic commercial for the now discontinued FX01.

See also[edit]

References[edit]

  1. ^ DMC-LC5 (Japanese)
  2. ^ DMC-F7 (Japanese)
  3. ^ a b Stephen Shankland, CNET. "Panasonic shows off 3D Lumix camera prototype." September 2, 2011. Retrieved September 7, 2011.
  4. ^ Richard Butler. "Panasonic Lumix DMC-FZ1000 First Impressions Review". Retrieved June 12, 2014. 
  5. ^ "Panasonic announces DMC-SZ7 and DMC-SZ1 mid-level compact superzooms," Digital Photography Review.
  6. ^ Panasonic Lumix DMC-TZ3 Review, Digital Camera resource page, Jeff Keller, April 7, 2007. Accessed on line April 28, 2008.
  7. ^ "Panasonic Press Release announcing the Panasonic LUMIX DMC-ZS3". 
  8. ^ "Panasonic snaps up Marco Reus as brand ambassador". 
  9. ^ "Hamasaki promotes the Lumix FX 40". 

External links[edit]