Media planning

It has been suggested that this article or section be merged with Media planner. (Discuss)

This article is written like an advertisement. Please help rewrite this article from a neutral point of view. For blatant advertising that would require a fundamental rewrite to become encyclopedic, use {{db-spam}} to mark for speedy deletion. (March 2010)

Media planning is generally the task of a Media Agency and entails finding the most appropriate media products for a clients brand or product. The job of Media Planning involves several areas of expertise that the Media Planner uses to determine what the best combination of media is to achieve the given marketing campaign objectives.

In the process of planning the Media planner needs to answer questions such as:

1. How many of the audience can I reach through different media?
2. On which media (and ad vehicles) should I place ads?
3. Which frequency should I select?
4. How much money should be spent in each medium?

In answering these questions the Media Planner then comes to an optimum Media Plan that enables him/her to deliver on the clients objectives.