Mirro Aluminum Company
|Products||Variety of Consumer goods|
The Mirro Aluminum Company, commonly referred to as Mirro, was an aluminum cookware company that existed from 1909 to 2003.
The roots of the company can be traced to the founding of three companies. The Aluminum Manufacturing Company by Joseph Koenig in Two Rivers, Wisconsin in 1895. The Manitowoc Aluminum Novelty Company, founded in neighboring Manitowoc, Wisconsin by Henry Vits in 1898. The New Jersey Aluminum Company was founded in 1890 in Newark, New Jersey. In 1909, the three companios were merged. The combined company, renamed the Aluminum Goods Manufacturing Company, was headquartered in Manitowoc and headed by Vits as president and Koenig as vice president.
In 1915 the company acquired the facilities of the Standard Aluminum Company, another manufacturer in Two Rivers. For the next two years the company concentrated on the production of cooking utensils.
The Mirro brand was introduced in 1917.
During WWII they retooled their factories to make aluminum products for the military and when the war ended in 1945, the company looked for a new market and branched out into aluminum toys as well making the popular Sno-Coaster saucer shaped sled. In 1957 shareholders approved a name change to the Mirro Aluminum Company. By the 1960s the Mirro brand of cookware was flourishing and the company was renamed to the Mirro Aluminum Company.
At its peak, Mirro was the United States' largest manufacturer of aluminum cooking utensils, and over time it had as many as eight plants in three states, with products ranging from pots and pans to small boats and aluminum siding. Mirro was acquired by The Newell Companies in 1983. Facing stiff competition from other manufacturers, Newell had moved most of its Manitowoc area operations out of the country by 2001, and shuttered the most modern of the area Mirro plants in 2003. Mirro also closed its administrative offices in Manitowoc at that time, ending the company's 118 year history in the area.
- History of Manitowoc County Wisconsin, Dr. L. Falge, 1911-1912, v.2, p.210-213
- History of Manitowoc County Wisconsin, Dr. L. Falge, 1911-1912, v.2, p.54-57
- Neshotah: the story of Two Rivers, Wisconsin, Evan Gagnon, 1969, p236
- A growth industry: the Wisconsin aluminum cookware industry, 1893-1920, James M. Rock, Wisconsin Magazine of History, State Historical Society of Wisconsin, Volume 55, number 2