Mobile Backstage
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Mobile Backstage is a software application (app) developed by Steam Republic which provides a fan club service accessible on the web, Facebook and mobile devices.[1][2]
The Mobile Backstage platform enables fans to interact and share experiences with each other and the artist.[3] It contains a content management system that enables artists and production companies to post up-to-date information about a band's activities, including text, images, video clips, etc., while integrating content from and to Twitter, Facebook and iTunes.[4] The app provides the band with analytics on fan activities and events.[5][6]
Background
In January 2007, two Finnish companies, Mobile Backstage and Geniem, combined to win the FinNode Web-2-Mobile competition with their idea of connecting artists to their fans with a mobile app.[7][8] A company called Steam Republic, founded by Paavo Bäckman and Jussi Ruusila, was officially registered in November 2009 in Tampere, Finland and they began developing the app.[9] In early 2012, Steam Republic closed a bridge funding round of $1.3 million (€1 million).[10] Wired Magazine UK listed Steam Republic among "Europe’s 100 Hottest Startups of 2012."[11]
Features
The Mobile Backstage app was originally developed for iOS. A Facebook version was announced in June 2011,[12] followed closely by an Android version in November 2011[13] and a native web version in January 2012.[14] Nokia's MeeGo and QT platforms were also supported until June 2012, when Evanescence announced their Mobile Backstage, but more recent artists to do so, such as Anthrax, no longer seem to offer this option.[15][16][17]
Artists with Mobile Backstages
Some of the artists with their own Mobile Backstage in August 2012 include Evanescence,[18] Anthrax, Mumford & Sons, Slightly Stoopid, Nightwish, Jessie J, Tinie Tempah, Amorphis, The Kooks, Black Label Society, Lykke Li, Rusko, Rebelution, Ensiferum and Johnny Reid.[15][16][17] [19]
References
- ^ Murphy, David. Mobile Backstage Gets Bands Closer to Fans. Mobile Marketing, 21 July 2010.
- ^ The Musician’s Arsenal: Killer Apps, Tools & Sites | CyberPR Music
- ^ "This is the World Calling". Billboard, 2 April 2011.
- ^ Mobile Backstage Raises $1.4M to Expand Fan Engagement Network | BetaKit
- ^ Steve O'Hear, “Mobile Backstage aims to beat Facebook and MySpace for fan interaction”, July 13, 2010, TechCrunch. Retrieved 2012-10-19.
- ^ Finocchiaro, Peter. “Rapper Dizzee Rascal engages directly with fans using iPhone app” Mobile Marketer, 22 July 2010.
- ^ “FinNode-innovaatiokeskus näyttävästi käyntiin Kaliforniassa” (in Finnish), Finpro, January 2007. Retrieved 2012-10-18.
- ^ “FinNode Announces Web-2-Mobile Competition Winners at Sold-Out Opening Event”, redOrbit, January 31st 2007. Retrieved 2012-10-19.
- ^ Yritys- ja yhteisötietojärjestelmä, Business Information System Finland Retrieved 2012-10-18.
- ^ Butcher, Mike. “MobileBackstage Secures More Funds To Connect Fans With Artists”. TechCrunch, 8 May 2012.
- ^ “Europe’s 100 Hottest Startups 2012”, Wired UK Edition (supplement), September 2012.
- ^ Clyde Smith, “Connect With Fans Using New Mobile Backstage Facebook & Mobile Apps”, July 21, 2011, Hypebot.com. Retrieved 2012-10-19.
- ^ Mika Aho, “Mobile Backstage Goes Android”, November 8, 2011, ArcticStartup.com. Retrieved 2012-10-19.
- ^ Clyde Smith, "Mobile Backstage Fan Clubs Expand To Web", January 12, 2012, Hypebot.com. Retrieved 2012-10-19.
- ^ a b “High Profile Bands Join Mobile Backstage”, July 31, 2012, LBBOnline. Retrieved 2012-10-19.
- ^ a b Jon Stickler, “Evanescence Announce Launch Of New Mobile Backstage App”, July 14, 2012 Stereoboard.com. Retrieved 2012-10-19.
- ^ a b (2012-07-27). “Mobile Backstage launches Anthrax and Mumford & Sons apps”, July 27, 2012, Music Ally. Retrieved 2012-10-19.
- ^ Evanescence Engages With Core Fans On Mobile Backstage - Blabbermouth.net
- ^ "Home". alt-cal.com.