Nativex
 | |
| Company type | Private |
|---|---|
| Industry | Mobile games, Advertising |
| Founded | 2000 |
| Headquarters | Sartell, Minnesota United States, Minneapolis, Minnesota United States, San Francisco, California United States |
Area served | North America, Latin America, China |
Key people |
|
| Parent | Mobvista. |
| Website | www.nativex.com |
Nativex (formerly W3i)[1] is a mobile advertising platform company headquartered in San Francisco, California and St. Cloud, Minnesota. Nativex provides top brands, games and apps advertising technology to engage with their mobile audience. Nativex is an authorized ad service provider for Tencent, Bytedance, UC & Baidu. Through these partnerships, Nativex provides western advertisers and publishers the ability to market their mobile app and grow their mobile user base.
The company was listed in American City Business Journals' Fast 50 as one of the fastest-growing companies in Minneapolis–Saint Paul for 2013.[2]
History
In 2000, twin brothers Rob and Ryan Weber founded Nativex as a desktop-based advertising company.[3][4]
On March 1, 2016, Nativex announced that it has been acquired by Mobvista, the largest mobile ad network company in Asia, for $24.5 million.[5] On June 1, 2019, Nativex, announced the opening of a new office in Sao, Paulo, Brazil as it looks to build on the growth of its mobile advertising business in Latin America.[6] On March 11, 2020, Mobvista reorganized its business to incorporate all client-facing business under Nativex.[7]
References
- ^ Ha, Anthony (7 August 2013). "NativeX Unveils New 'Psychographic' Targeting For Mobile Ads". Tech Crunch. Retrieved 15 January 2014.
- ^ "Biz Journals Fast 50 – No 10: NativeX". Minneapolis/St. Paul Business Journal. 25 October 2013. Retrieved 15 January 2014.
- ^ "Chinese company to acquire Sartell-based NativeX". St. Cloud Times. Feb 29, 2016. Retrieved 2019-12-08.
- ^ "China's Mobvista buys mobile user acquisition company NativeX for $25M". VentureBeat. 29 February 2016.
- ^ "Mobile ad-tech startup NativeX acquired by Chinese advertising company Mobvista". Tech Crunch. 1 March 2016. Retrieved 1 March 2016.
- ^ "NativeX Opens Brazil Office to Spearhead the Growth of Its Latam Business". MarTechSeries. 2019-05-24. Retrieved 2019-05-31.
- ^ Staff Reporter. "Mobvista restructures units under Nativex brand; launches trading desk | Advertising". Campaign Asia. Retrieved March 11, 2020.
External links
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