Movistar is a major Spanish mobile phone operator owned by Telefónica S.A.. It operates in Spain and in many Latin American countries. It is the largest carrier in Spain with 22 million customers (cellphone services only) and 41.58% of market share.2 Its principal competitor in Latin America is America Movil. It offers GSM 900/1800 MHz (Spain) 850/1900 (America) (2G), UMTS 2100 & 1900 MHz (3G) and HSDPA (3.5G) services.
The Movistar name has been in use in Spain since the launch of GSM services in 1995. The name became effective worldwide on April 5, 2005 after Telefónica Móviles purchased the BellSouth mobile operations branch in South America.
After the purchase of O2 in 2005 by Telefónica S.A., the company announced that the O2 brand would continue to be used in the UK, Germany and the Republic of Ireland, as a separate branch with its own board and management structure. Eurotel in the Czech Republic was rebranded as Telefónica O2 Czech Republic, as opposed to Telefónica Móvistar.
Since 2011, Telefónica S.A. have sponsored a UCI ProTeam cycling team in cycling under the name of Movistar Team, and a UCI Continental team, Movistar Continental Team.
As of 2011, most consumer and business services from Telefónica – mobile telephony, landline service, broadband and television (satellite or IPTV, depending on the location) - in Spain and most of Latin America are marketed under the Movistar brand.
Countries where Telefónica Móviles operates under the 'Movistar' brand [edit]
- Argentina (formerly Telefónica Unifón and Movicom BellSouth)
- Chile (formerly Telefónica Móvil and BellSouth)
- Colombia (formerly BellSouth)
- Costa Rica (formerly Telefónica de Costa Rica, S.A.)
- Ecuador (formerly CelularPower, BellSouth)
- El Salvador (Formerly Telefónica Móviles or Telefónica MoviStar)
- Guatemala (formerly Telefónica MoviStar and BellSouth)
- Mexico (formerly Cedetel, Bajacel, Movitel, Norcel and Pegaso)
- Nicaragua (formerly BellSouth)
- Panama (formerly BellSouth)
- Peru (formerly Telefónica Móviles and BellSouth)
- Spain (formerly Telefónica MoviStar)
- Uruguay (formerly Movicom)
- Venezuela (formerly Telcel and Telcel BellSouth)
Countries where Telefónica Móviles operates wireless networks under other brands [edit]
Mobile broadband [edit]
Movistar modems includes:[1]
Cellular modules for the HSDPA and HSUPA networks can be located at: http://www.m2msearch.com/cellular-modules
Movistar advertisements [edit]
The 1983 song "Walking on Sunshine" by Katrina and the Waves was used by Telefónica to announce the unification of all its operation brands (Telefónica MoviStar, Bellsouth, Unifon, Telefónica Moviles, Telefónica Movil, Movicom) in Latin America and Spain under the Movistar brand after the takeover of BellSouth's Latin America division.1. Movistar has also used the New Radicals' hit "You Get What You Give", "Two Princes" by Spin Doctors and currently "Hey, Soul Sister" by Train, and other versions of the song, in audiovisual advertisement.
Customer problems with Movistar/Telefonica spain [edit]
As with many big companies, there are always a lot of unhappy customers. Movistar however is infamous for making it very difficult for customers to cancel their subscriptions. Since you need to have a bank account with direct payment to get any of Movistars landlines, Movistar repeatedly will draw money from your account long after your services are terminated. If you have these kind of problems, first you need to cancel the connection at your bank. Then make sure to call Movistar and get a reclamation number, that you should keep for at least one year. Then contact Servicio de Defensa del cliente and they will help you bring a resolution.
See also [edit]
- Moviline, Telefónica Móviles's old analog network
References [edit]
External links [edit]