New Oriental

New Oriental Education & Technology Group Inc.
Location
No.6 Haidian Zhongjie, Haidian District (100080)
Information
Type	Private
Motto	Look for hope in the hopeless situations, after all life can have splendour （从绝境中寻找希望，人生终将辉煌）
Established	1993
Principal	Yu Minhong (俞敏洪)
Website	www.neworiental.org

New Oriental Education & Technology Group Inc. (Simplified Chinese 新东方教育科技集团, NYSE: EDU), more commonly New Oriental (Simplified Chinese 新东方) is a provider of private educational services in China.

History

Beijing New Oriental School was established on November 16, 1993 by an English teacher YU Minhong at Peking University. In the earlier years, it only offered training on GRE and TOEFL since a vast majority of the students were looking into graduate schools. Recently, due to the trend of high schoolers graduating directly into undergraduate schools, New Oriental began SAT training as well. It has now 40 schools all over the nation, and has expended its service to National English Exam, Teenage English and other type of English training. It also provides consulting service for studying abroad.

September 7, 2006, New Oriental listed on New York Stock Exchange.

As the largest provider of private educational services in China, New Oriental offers education for a lifetime, teaching skills that give students a crucial competitive advantage in the workplace and help improve their quality of life. Our wide range of educational programs, services and products includes English and other foreign language training, overseas and domestic test preparation courses, all-subjects after school tutoring, primary and secondary school education, educational content and software as well as online education.

New Oriental has become the most recognized brand in Chinese private education. Based on founder Michael Yu's groundbreaking vision, our innovative and inspirational instruction combines humorous, interactive teaching techniques with traditional Chinese educational values.

Since our founding in 1993, New Oriental has had over 12 million student enrollments, including approximately 2.1 million enrollments in fiscal year 2011. Today, we have a network of 55 schools, 527* learning centers, 30 New Oriental bookstores and over 5,000 third-party bookstores and over 14,100 teachers in 49 cities, as well as an online network with over 7.4 million registered users.

Includes 55 schools

Legal Conflicts with ETS

2001, Educational Testing Service sent a public letter to US universities, reminding them to pay special attention to Chinese students' GRE scores. In this letter, ETS hinted that New Oriental used their past exam questions in teaching without authorizations.

In January, 2001, New Oriental was sued by the ETS for illegally copying, publishing, and selling its testing questions for examinations for non-English-speaking students since 1997.

On September 27, 2003, the First Intermediate People's Court of Beijing made a ruling during the first trial, ordering the Chinese school to pay over 10 million yuan (about 1.2 million US dollars) to the ETS in compensation for the infringement.

The Higher People's Court of Beijing has maintained that the Beijing-based New Oriental School (NOS) should pay compensation to the ETS, of the United States, for the infringement of copy and trademark rights.

However, the higher court has reduced the sum of compensation by over 6 million yuan (about 722,000 US dollars) to 3,740,186.2 yuan (about 450,624 US dollars) plus 22,000 yuan (about 2,650 US dollars) for court charges.

Teaches Not Only English

In recent years, New Oriental has expanded into the field of teaching Chinese as well. It is only natural that China's largest private English education provider also teaches China's native language: Chinese. Launched in 2007, New Oriental's online Chinese language site, TargetChinese.com, was later closed down to be reorganized and redesigned. On July 14th, 2009, the website was re-launched to the general public.

External links

• Official website
• TargetChinese Official Website