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Nudie Jeans

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Nudie Jeans
Company typePrivate
IndustryFashion
Founded2001
FounderMaria Erixon
Headquarters,
Key people
Maria Erixon, creative director
Joakim Levin, CEO chairman
Palle Stenberg
Revenue
  • Increase MSEK 489.4 (2019)
  • MSEK 448.4 (2018)
Number of employees
199 (2021)
ParentSvenska Jeans Holding AB
Websitewww.nudiejeans.com

Nudie Jeans is a denim brand founded in 2001 by Maria Erixon. Nudie Jeans is based in Gothenburg, Sweden. Its parent company is Svenska Jeans Holding.[1]

Origin

Erixon has stated that she is drawn to designing jeans because "the more you wear and repair jeans, the more character they have. Denim is a living fabric that changes over time – and they are for everyone, of all ages and genders".[2]

Finances

As of 2003, the company had 12 employees, revenue of 93 million Swedish kronor ($11.5 million US dollars) and a net income of 13.6 million kronor ($1.68 million US dollars). 70% of revenue was generated outside of Sweden.[3] In 2004, Nudie's net income increased by 70%.[4]

In 2019, Nudie Jeans increased its net revenue to 489.4 million SEK ($51.74 million US dollars). As of 2021, the total number of global employees rose to 199 people.[1]

See also

References

  1. ^ a b "This is Nudie Jeans - About". www.nudiejeans.com. Retrieved 2021-04-06.
  2. ^ "A Moment With Maria Erixon". The Lens. Retrieved 30 Aug 2016.
  3. ^ Revenue and sales as of 2003
  4. ^ sales figures for Nudie Jeans

External links