Page view

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A page view (PV) or page impression is a request to load a single HTML file (web page) of an Internet site. On the World Wide Web, a page request would result from a web surfer clicking on a link on another "page" pointing to the page in question. This should be contrasted with a "hit", which refers to a request for any file from a web server. There may therefore be many hits per "page" view since an HTML "page" can be made up of multiple files.[1]

Page views may be counted as part of web analytics. For the owner of the site, this information can be useful to see if any change in the "page" (such as the information or the way it is presented) results in more visits. If there are any advertisements on the page, the publishers would also be interested in the number of page views to determine their expected revenue from the ads. For this reason, it is a term that is used widely for Internet marketing and advertising.[2]

The page impression has long been the measure of the activity of users on a website. Meanwhile, the activity is not necessarily associated with the loading of a complete HTML page. There are more modern programming techniques. The user's actions can cause such. As only individual graphics or other elements of a page to be loaded from a server (Ajax). Even during the measurement this must be taken to ensure that meaningful interpreted data are collected, can provide information about the behavior of visitors.

Automatically loaded pages or parts of a page may however not be counted as a page impression. Examples are:

  • automatic redirects
  • automatic reload of a page
  • automatic reload of components of a page
  • Pop-Ups
  • banner
  • Pop Unders
  • Advertising overlays
  • Accesses by robots, proxies and Spiders
  • Hits in monitoring
  • Hits by automated software or performance tests

See also[edit]


  1. ^ "Hits or Pageviews?". Opentracker. Retrieved 8 June 2013. 
  2. ^ Bennett, Lauryn (10 January 2012). "Metrics that Matter & the Death of the Page View". Chartbeat Blog.