Party City
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| Type | Retail |
|---|---|
| Founded | 1985 in East Hanover, New Jersey, U.S. |
| Founder(s) | Steve Mandell |
| Headquarters | Rockaway Township, New Jersey, U.S. |
| Industry | Retail |
| Products | Party supplies, including plates, cups, decorations, custom invitations, custom ribbons,balloons, halloween costumes and party favors |
| Owner(s) | CEO, Amscan Holdings: Gerald C. (Jerry) Rittenberg President: Lisa G. Laube SVP and COO: Gregg A. Melnick |
| Parent | Amscan Holdings |
| Website | www.partycity.com |
Party City is the largest retail party supply store in the United States and Puerto Rico, with more than 500 corporate and franchised locations. Considered the "category-killer" of all party supply retailers, Party City sells decorations, wrapping paper, helium balloons and custom made balloon bouquets, plastic eating utensils, tableware, paper plates, party music CDs, small toys, candy, and other items of a similar nature themed for birthday parties, weddings, baby showers, graduation, communion, conformation, christenings and holidays.
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[edit] History
Party City was founded by Steve Mandell in 1986 in East Hanover, New Jersey as a one-stop party supply store that would take the hassle out of party planning. The company grew in the late eighties with the opening of franchise stores in the Northeast region. The first Party City franchise store was opened in Hazlet, New Jersey in 1989. Also in this year, the first Corporate office was established in Randolph, New Jersey. By 1992, Party City opened stores in Georgia and Tennessee. Soon after, the company opened stores in California, Florida, Virginia, North Carolina, Texas, and Puerto Rico. From 1996 to 2004, almost 250 corporate stores were opened. In December of 2005, the Party City retailer was acquired by Party City's largest supplier, Amscan Holdings. In 2006, Party City moved its headquarters to Rockaway, New Jersey, where it currently operates 249 company-owned stores and 258 franchised locations. Party America joined Party City when Amscan Holdings acquired the company in late 2006. Together, Party City and Party America are the top two companies in the party industry.
[edit] Customer Incentive Programs
[edit] Party Club
Party Club is offered on the official Party City website. By registering, customers can plan their parties online with the help of party guides, printable party wish lists, and email reminders for upcoming events.
[edit] Email Coupon Program
Customers have the option of registering in-store or online for the Email Coupon Program. An email address is all that is required for registration. Within three weeks of registration, the customer will receive regular monthly email advertisements for new products, promotions, and discounts from Party City. Included is a printable coupon for $10 off qualifying purchases of $30 or more. The coupon can be used at any Party City location, but cannot be combined with balloon orders, custom invitation orders, candy purchases, or half-off merchandise.
[edit] External links
- Official website
- Official Company History website
- Company Overview
- Article from AllBusiness.com (September 22, 2000)
- Party City CFO resigns (September 9, 2002)
- $360 Million Deal to Buy Party City (New York Times article dated September 28, 2005)
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