Pepperfry
 | |
| Company type | Private |
|---|---|
| Industry | Home & Furniture Omni-channel Retailing |
| Founded | July 2011 |
| Headquarters | , |
Area served | India |
Key people |
|
| Products | Furniture, home décor |
| Revenue | |
| Parent | Pepperfry Private Limited |
| Website | Official website |
Pepperfry is an Indian online marketplace for furniture and home décor. The company is headquartered in Mumbai, Maharashtra.[3]
History
Ex eBay executives Ambareesh Murty and Ashish started Pepperfry in Mumbai in 2012.[4][5] The company opened its first offline store in Mumbai in 2014,[6] and by 2019 there were over 70 stores across 28 cities in India.[7][8][9]
The company has four warehouses in Bangalore, Jodhpur, Mumbai, and Delhi.[10][11][12]
In 2020 Pepperfry ventured into home interior partnering with Hettich, Bosch, Siemens, Kajaria, Gyproc, among others.[13]
Funding
The company has raised a total of $240.5 million in over eight funding rounds.[1]
In 2011 the company raised $5 million in its initial funding round and $8 million in a Series B funding round in 2013, both led by Norwest Venture Partners India (NVP).[14]
In May 2015 the company secured $15 million in a Series C funding round led by Bertelsmann India Investments and NVP.[15]
In July 2015 the company secured $100 million in a Series D funding round from early backers and Goldman Sachs and Zodius Technology Fund.[16]
In 2016 the company raised $69 million in total in Series E funding round from State Street Global Advisors and exiting investors.[17]
Awards and recognition
2019: Top 10 start-ups' by Entrepreneur magazine[18]
References
- ^ a b "[What The Financials] Pepperfry FY20 Revenue Grows 26%; Lower Advertising Costs Help Trim Loss". Inc42 Media. 5 February 2021.
- ^ "Startup digest: Top startup stories of the day". CNBC TV18. 4 February 2021.
- ^ a b Kotecha, Arushi (28 November 2017). "Pepperfry's recipe for success". mint. Retrieved 28 February 2021.
- ^ Menon, Bindu D. (24 November 2017). "Pepperfry sees sizzle in online furniture retail". Business Line.
- ^ Chaudhary, Deepti (24 August 2018). "Pepperfry: Carving out a niche". Fortune India.
- ^ Chakraborty, Sayan (24 February 2017). "Pepperfry to expand offline presence as online sales slow". Mint.
- ^ Gooptu, Biswarup; Shrivastava, Aditi. "Vertical ecom majors like Pepperfry, Nykaa feel the squeeze post Covid-19 outbreak". The Economic Times. Retrieved 28 February 2021.
- ^ Dash, Sanchita (19 June 2019). "EXCLUSIVE: An online furniture retailer in India saw its sales double after it opened physical 'experience' stores". Business Insider.
- ^ Mathur, Nandita (28 August 2020). "Furniture e-tail to see fewer players". mint. Retrieved 28 February 2021.
{{cite web}}: CS1 maint: url-status (link) - ^ "Pepperfry launches built-to-suit home and furniture warehouse in Bangalore". The Economic Times. 30 September 2019.
- ^ Baruah, Ayushman (21 September 2019). "Pepperfry eyes IPO in 15 months, opens warehouse in Bengaluru". Mint.
- ^ Modgil, Shweta (1 December 2017). "Pepperfry Decided To Build India's Largest Furniture Warehouse And Here's Why". Inc42 Media.
- ^ "Pepperfry launches 'Pepperfry Bespoke', to take on Livspace, T-Hub's Hechpe, others". www.thenewsminute.com. 14 December 2018.
- ^ Sanjai, P.R. (1 April 2013). "Pepperfry.com raises $8 million from NVP". Mint.
- ^ Shah, Sneha (14 January 2019). "Existing investors may pump another $100M in Pepperfry - ETtech". The Economic Times.
- ^ Chakraborty, Sayan (27 July 2015). "Pepperfry gets $100 million investment from Goldman Sachs, others". Mint.
- ^ Chakraborty, Sayan (21 September 2016). "Pepperfry raises Rs210 crore in Series E funding". Mint.
- ^ Singal, Aastha (8 May 2019). "10 Mumbai-based Startups That Made it Big". Entrepreneur.