Project for Awesome

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Project For Awesome
Abbreviation P4A
Motto Online Creators Decreasing WorldSuck
Formation 2007; 7 years ago (2007)
Purpose Charity
Region served Worldwide
Key people Hank and John Green
Parent organization Foundation to Decrease World Suck
Website projectforawesome.com

Project for Awesome (usually abbreviated P4A) is a community-driven charitable movement on YouTube, created by the Vlogbrothers,[1][2] Hank and John Green. The project has taken place in December every year since 2007.[3][4] The event has a duration of 48 hours, beginning on December 17, and lasting to the 18th or 19th.[5] The movement was started to have YouTubers create innovative videos promoting their favorite charity and upload it by a certain deadline, with the aim that their promoted charity gains more awareness, and donations from audiences.

In 2013, an Indiegogo Campaign ran raising $721,696 for the campaign.[6] The total resulted in the campaign becoming the most funded Video / Web Campaign in Indiegogo history.[7] In 2013, a final total of $869,591 was raised.[8]

The Foundation to Decrease World Suck is a non-profit corporation, based in Montana.[9] It is designated as a 501(c)(3).[10] The Foundation is the Project for Awesome's parent organization. The Foundation was informally established on March 6, 2007, by Hank Green of the VlogBrothers, during the Brotherhood 2.0 Project.[11][12] However, it was incorporated as a non-profit corporation in the State of Montana in November 2011. The IRS then designated the Foundation with 501(c)(3) status on January 23, 2013.[13] The key people of the Foundation include John Green, Hank Green, Mike Green, Michael Gardner, Benny Fine, Valerie Barr.[13]

Yearly Earnings[edit]

Year Goal Earned
2007 n/a n/a
2008 n/a n/a
2009 n/a n/a
2010 n/a $140,000[14]
2011 n/a $64,000–$71,000[15][16]
2012 n/a $483,446[15][17]
2013 $250,000 $869,591[8]

References[edit]

  1. ^ Perkins, Lucy (January 8, 2012). "Project for Awesome: Linking philanthropy with new media". Michigan Daily. Retrieved June 18, 2012. 
  2. ^ Kersten, Jenna (December 15, 2011). "Project for Awesome is this weekend". BuffaloNews. Retrieved June 18, 2012. 
  3. ^ Yearley, Jay (December 17, 2010). ""Project for Awesome" day lets readers bring favorite charity into spotlight with social media". Chicago Now. Retrieved June 18, 2012. 
  4. ^ "Project for Awesome: 5 years of doing good". Official YouTube Blog. Blogspot. December 8, 2011. Retrieved June 18, 2012. 
  5. ^ Morrison, Kimberlee (December 16, 2013). "Vlogbrothers Host Seventh Annual Project for Awesome". Social Times. Retrieved August 14, 2014. 
  6. ^ "P4A 2013 Indiegogo Campaign". Indiegogo. Retrieved December 24, 2013. 
  7. ^ "Browse Campaigns / Video / Web Most Funded". Indiegogo. Retrieved December 24, 2013. 
  8. ^ a b Gutelle, Sam (December 23, 2013). "Vlogbrothers Raise $869,591 For Charity With Project For Awesome 2013". Tubefilter. Retrieved December 24, 2013. 
  9. ^ "foundation to decrease world suck". 501(c)(3) Look up. Retrieved December 11, 2013. 
  10. ^ "Fight World Suck Hompage". Fight World Suck. Retrieved December 11, 2013. 
  11. ^ Green, Hank (March 6, 2007). "Brotherhood 2.0: Peeps and Genocide". VlogBrothers. YouTube. Retrieved December 11, 2013. 
  12. ^ Romana, Aja (December 17, 2012). "Project for Awesome raises over $200,000 in a few hours". The Daily Dot. Retrieved December 11, 2013. 
  13. ^ a b "Project for Awesome About". Project for Awesome. Retrieved December 11, 2013. 
  14. ^ Hustvedt, Marc (December 21, 2010). "Project for Awesome (P4A), Web Video Stars Raise Over $140k For Charities". Tubefilter. Retrieved August 12, 2014. 
  15. ^ a b Gutelle, Sam (December 21, 2012). "Vlogbrothers Raise $483,446 With Project For Awesome". Tubefilter. Retrieved April 15, 2013. 
  16. ^ Goldberg, Eleanor (December 19, 2011). "Project For Awesome Charity Videos Overtake YouTube, Raise $64,000 For Causes (SLIDESHOW)". The Huffington Post. Retrieved August 12, 2014. 
  17. ^ Gaydos, Matthew (December 23, 2012). "Another Year Of Decreasing World Suck". Behind the Tubes. Retrieved December 11, 2013.