Project for Awesome

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Project For Awesome
Project for Awesome.svg
Abbreviation P4A
Motto Online Creators Decreasing World Suck
Formation 2007; 7 years ago (2007)
Purpose Charity
Region served Worldwide
Key people Hank and John Green
Parent organization Foundation to Decrease World Suck
Website projectforawesome.com
A 2011 Project for Awesome video promoting the Wikimedia Foundation

Project for Awesome (often abbreviated P4A) is a community-driven charitable movement on YouTube, created by the Green brothers, Hank and John, most notable for their VlogBrothers YouTube channel.[1][2] Formerly dubbed the Nerdfighter Power Project for Awesome, the project has taken place in December every year since 2007.[3][4][5] The movement was started to have YouTubers create innovative videos promoting their favorite charity and upload it by a certain deadline, with the aim that their promoted charity gains more awareness, and donations from audiences.

The event takes place in December each year, and lasts for 48 hours. From 2007 to 2013, the P4A began on December 17, and lasted until the 18th or 19th.[6] From 2014, the dates of the event have changed, and been fixed as the second Friday and Saturday in December (12–13 in 2014).[7]

Background[edit]

The Foundation to Decrease World Suck is a non-profit corporation, based in Montana.[8] It is designated as a 501(c)(3).[9] The Foundation is the Project for Awesome's parent organization. The Foundation was informally established on March 6, 2007, by Hank Green of the VlogBrothers, during the Brotherhood 2.0 Project.[10][11] However, it was incorporated as a non-profit corporation in the State of Montana in November 2011. The IRS then designated the Foundation with 501(c)(3) status on January 23, 2013.[12] The key people of the Foundation include John Green, Hank Green, Mike Green, Michael Gardner, Benny Fine, and Valerie Barr.[12]

History[edit]

In 2007, over 400 videos were posted, with promoted charities including UNICEF, Autism Speaks, and Toys for Tots.[3] The 2007 Project was successful to the point where a large majority of videos, all having the same P4A thumbnail, on the front page were related to the cause.[3] The Greens were able to accomplish this feat with the collaborative efforts of the community that follows their videos, Nerdfighteria, while also "sort of" hacking YouTube's algorithm.[13][14] Reflecting on the event, Hank Green states, "YouTube was sort of a weird place that was fairly easy to sort of game the algorithms. And the way that the thumbnails worked and all of the different lists were important for getting views," adding, "it was sort of frowned upon to game the system, but we thought, 'What if we gamed the system for good?'"[14] The 2007 Project was documented to be a success, one that the Greens hoped, and accomplished, to emulate over the following years, by uniting their community.[13]

In 2013, an Indiegogo Campaign ran raising $721,696 for the campaign.[15] The total resulted in the campaign becoming the most funded Video / Web Campaign in Indiegogo history.[16] In 2013, a final total of $869,591 was raised.[16] As the Project for Awesome continued to grow in size, the Greens implemented a perk system on the Project's Indiegogo fundraising page. An example of a perk would be the 2014 project's, An Imperial Affliction, a prop novel read in The Fault in Our Stars.[17] Throughout the history of the project, the Greens would host a coinciding 48-hour livestream event.[17] Prior to the 2014 project, John stated, "Our goal is to find a way to raise $1 million," adding, "That's what we really hope will happen."[17]

Yearly Earnings[edit]

Year Goal Earned
2007 n/a n/a
2008 n/a n/a
2009 n/a n/a
2010 n/a $140,000[18]
2011 n/a $64,000–$71,000[19][20]
2012 n/a $483,446[19][21]
2013 $250,000 $869,591[16]
2014 $1,000,000[22] $1,283,106[23]

References[edit]

  1. ^ Perkins, Lucy (January 8, 2012). "Project for Awesome: Linking philanthropy with new media". Michigan Daily. Retrieved June 18, 2012. 
  2. ^ Kersten, Jenna (December 15, 2011). "Project for Awesome is this weekend". BuffaloNews. Retrieved June 18, 2012. 
  3. ^ a b c Saleem, Muhammad (December 18, 2007). "How 2 Nerdfighters Took Over YouTube". ReadWrite. Retrieved November 4, 2014. 
  4. ^ Yearley, Jay (December 17, 2010). ""Project for Awesome" day lets readers bring favorite charity into spotlight with social media". Chicago Now. Retrieved June 18, 2012. 
  5. ^ "Project for Awesome: 5 years of doing good". Official YouTube Blog. Blogspot. December 8, 2011. Retrieved June 18, 2012. 
  6. ^ Morrison, Kimberlee (December 16, 2013). "Vlogbrothers Host Seventh Annual Project for Awesome". Social Times. Retrieved August 14, 2014. 
  7. ^ About, Project for Awesome 2014. Retrieved December 5, 2014.
  8. ^ "foundation to decrease world suck". 501(c)(3) Look up. Retrieved December 11, 2013. 
  9. ^ "Fight World Suck Homepage". Fight World Suck. Retrieved December 11, 2013. 
  10. ^ Green, Hank (March 6, 2007). "Brotherhood 2.0: Peeps and Genocide". VlogBrothers. YouTube. Retrieved December 11, 2013. 
  11. ^ Romana, Aja (December 17, 2012). "Project for Awesome raises over $200,000 in a few hours". The Daily Dot. Retrieved December 11, 2013. 
  12. ^ a b "Project for Awesome About". Project for Awesome. Retrieved December 11, 2013. 
  13. ^ a b Romano, Aja (June 26, 2014). "The definitive guide to the Vlogbrothers family tree". The Daily Dot. Retrieved November 4, 2014. 
  14. ^ a b Shore, Jennifer (November 9, 2012). "How 2 Brothers Turned a YouTube Experiment Into a Charitable Mission". Mashable. Retrieved November 4, 2014. 
  15. ^ "P4A 2013 Indiegogo Campaign". Indiegogo. Retrieved December 24, 2013. 
  16. ^ a b c Gutelle, Sam (December 23, 2013). "Vlogbrothers Raise $869,591 For Charity With Project For Awesome 2013". Tubefilter. Retrieved December 24, 2013. 
  17. ^ a b c Lindquist, David (December 10, 2014). "'Imperial' books among first Project for Awesome perks". The Indianapolis Star. Retrieved December 13, 2014. 
  18. ^ Hustvedt, Marc (December 21, 2010). "Project for Awesome (P4A), Web Video Stars Raise Over $140k For Charities". Tubefilter. Retrieved August 12, 2014. 
  19. ^ a b Gutelle, Sam (December 21, 2012). "Vlogbrothers Raise $483,446 With Project For Awesome". Tubefilter. Retrieved April 15, 2013. 
  20. ^ Goldberg, Eleanor (December 19, 2011). "Project For Awesome Charity Videos Overtake YouTube, Raise $64,000 For Causes (SLIDESHOW)". The Huffington Post. Retrieved August 12, 2014. 
  21. ^ Gaydos, Matthew (December 23, 2012). "Another Year Of Decreasing World Suck". Behind the Tubes. Archived from the original on December 11, 2013. Retrieved December 11, 2013. 
  22. ^ Green, Hank (December 6, 2014). "Project for Awesome Tips!". Vlogbrothers (YouTube). Retrieved December 14, 2014. 
  23. ^ "Project for Awesome 2014 :: December 12 - 13". Karen Kavett. December 17, 2014. Retrieved December 17, 2014.