Prudential Headquarters

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Main Building
Prudential Home Office tower.tiff
General information
Completed 1892
Demolished 1956
Roof 45.73 m (150.0 ft)
Technical details
Floor count 11
Design and construction
Architect George B. Post
Main contractor Hedden Construction Company
Gibraltar Building
Gibraltor Building - Newark - Halsey Street.jpg
General information
Completed 1927
Roof 67 m (220 ft)
Technical details
Floor count 14
Floor area 200,000 sq ft (19,000 m2)
Design and construction
Architect Cass Gilbert
Prudential Building
Prudential Building - Newark -.jpg
General information
Completed 1942
Roof 91 m (299 ft)
Technical details
Floor count 21
Design and construction
Structural engineer Gunvald Aus Company
Prudential Plaza
Prudential Plaza - Newark - Four Corners.jpg
General information
Completed 1956
Opening 1960
Roof 114 m (374 ft)
Technical details
Floor count 24
Design and construction
Architect Voorhees, Walker, Smith, Smith and Haines

Prudential Financial, as it is known today, began as The Widows and Orphans Friendly Society in 1875. For a short time it was called the Prudential Friendly Society, and for many years after 1877 it was known as the Prudential Insurance Company of America,[10] a name still widely in use. Based in Newark, New Jersey, the company has constructed a number of buildings to house its headquarters downtown in the Four Corners district.[11] In addition to its own offices, the corporation has financed large projects in the city, including Gateway Center and Prudential Center. Prudential has about 5,200 employees in the city.

Prudential Home Office[edit]

The original Prudential buildings from the turn of the 20th century were early examples of steel framing in Newark, clad in gray Indiana limestone with Romanesque Gothic styling, the work of George B. Post. The four buildings were known as the Main, the North, the West, and the Northwest and were the tallest in the city at the turn of the 20th century. They were demolished in 1956 to make way for the current headquarters. The proposed 45-story Prudential Tower would have been one of the tallest in Newark had it been built.[12]

Gibraltar Building[edit]

The Gibraltar Building, headquarters for the financial services company until 1986, is situated between two other office towers later built for the firm, all of which are connected by underground passage[13] The name is inspired by the company's logo, the Rock of Gibraltar. The Gothic Revival structure was designed by the architect Cass Gilbert, renowned for many works including the Woolworth Building and the United States Supreme Court Building. Gilbert was also architect for the Kinney Building at the southeast corner of Broad and Market Streets.[14] Sold in 1987 and later renovated and restored, it now is home the Superior Court of New Jersey's Essex County Vicinage Family Court, Chancery, and Tax Court, as well as other government agencies and private enterprises.[5][15] [16]

Prudential Building[edit]

Shortly after Prudential Building was completed in 1942, it was taken over by the federal government for use by the Office of Dependency Benefits (ODB), which was moved to Newark from Washington during World War II. The ODB was responsible for payments to military dependents and their families. Work went on round the clock at 213 Washington Street until it was returned to Prudential in 1946.

Prudential Plaza[edit]

Prudential's current headquarters, the Prudential Plaza, opened in 1960 during the New Newark era when modernist buildings were built downtown. The International style building is one the tallest and most prominent on the Newark skyline. The facade of Vermont marble includes 1600 windows set in aluminum frames. On August 1, 2004, the U.S. Office of Homeland Security announced the discovery of terrorist threats against the Plaza prompting large-scale security measures such as concrete barriers and internal security changes such as X-ray machines.[17]

New construction[edit]

In 2011, Prudential announced plans to construct an office tower for its headquarters. The exterior of the tower is completed as of January 2015 and Prudential is in the process of moving all employees over to the new building this Spring. The company had received a $250 million urban transit tax credit, from the state, which required that it create new jobs and build within walking distance of a transit hub.[18] The site of the $444 million 650,000 sq ft (60,000 m2) tower is on Broad Street just west of Military Park.[19][20][21] Construction began in July 2013.[22] and is projected to be completed in March 2015.[23]

See also[edit]


  1. ^ Emporis: Main Building
  2. ^
  4. ^ Emporis: Gibraltar Building
  5. ^ a b Hartz Mountain Developments
  6. ^ "Prudential Building". Retrieved 2009-07-05. 
  7. ^ "Prudential Building". Retrieved 2009-07-05. 
  8. ^ "Prudential Plaza Building". Retrieved 2019-08-05.  Check date values in: |accessdate= (help)
  9. ^ "Prudential Plaza Building". Retrieved 2019-08-05.  Check date values in: |accessdate= (help)
  10. ^ Funding The-Prudential-Insurance-Company-of-America-Company-History
  11. ^ Emporis: Prudential Insurance Company Headquarters
  12. ^ Prudential Tower
  13. ^ "NEW LIFE AWAITS BUILDING SAVED IN HEART OF NEWARK". The New York Times. Retrieved 2013-07-23. 
  14. ^ Emporis:Kinney Building.
  15. ^ "Newark Building Active". The New York Times. 
  17. ^ George, Jason; Cave, Damien (August 3, 2004). "A Surprise at Prudential: It's a Terror Target". New York Times. Retrieved April 9, 2010. 
  18. ^ ."Prudential considering land near NJPAC for additional office space, sources say", The Star Ledger, September 19, 2011, retrieved 2012-03-15 
  19. ^ Portlock, Sarah (March 15, 2012), "Prudential changes location of proposed new office tower to Broad Street, near Military Park", The Star Ledger, retrieved 2012-03-15 
  20. ^
  21. ^
  22. ^$444M-office-tower-at-ground-level-in-Newark
  23. ^

Coordinates: 40°44′01″N 74°10′16″W / 40.73350°N 74.17106°W / 40.73350; -74.17106