Rob Enderle

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Rob Enderle

Rob Enderle (born July 27, 1954 in Corona, California) is an American technology analyst.[1]

Enderle has worked at several technology companies, including EMS Development Company, ROLM Systems and IBM, before becoming a technology analyst. He began his analyst career at Dataquest, before helping to launch GiGa Information Group. After GiGa was acquired by Forrester Research, he worked at Forrester [2] until leaving to found his own firm, the Enderle Group.

Enderle covers a wide array of technology companies and related industry topics [3] and is frequently contacted by the media for his opinion on breaking news and other happenings in the technology realm.[4] He has been labeled one of the most quoted technology analysts in the media.[2]

Enderle writes a number of columns for technological publications and regularly appears on radio and television.[5] He sits on several advisory councils, including those for Lenovo, AMD and HP. He shares a technology blog at Technology Pundits. He has worked as an advisor for Microsoft,[6] Dell, IBM, Siemens, and Intel, among other companies.[7]


Enderle frequently[clarification needed] comments in the media on a variety of technology companies, including Apple, HP, Google, Sony, Microsoft and Oracle, and on technology-related topics, such as security and consumer technology.[8]



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