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Safiya Nygaard
Nygaard in 2018
Personal information
Born (1992-07-16) July 16, 1992 (age 32)
Santa Clara, California, U.S.
EducationStanford University
OccupationYouTuber
Spouse
Tyler Williams
​
(m. 2019)​
YouTube information
Channels
Years active2014–present
Genre(s)Beauty, science, fashion, travel
Subscribers
  • 9.55 million (Safiya Nygaard)
  • 582 thousand (Safiya & Tyler)
  • 701 thousand (Safiya Shorts)

(July 2022)
Total views
  • 1.6 billion (Safiya Nygaard)
  • 29 million (Safiya & Tyler)
  • 262 million (Safiya Shorts)

(July 2022)
Associated actsSimply Nailogical
100,000 subscribers
1,000,000 subscribers

Safiya Nygaard (born July 16, 1992)[1][2] is an American YouTuber. She gained prominence through her work with BuzzFeed, creating the series LadyLike. Her video explaining why she left the network went viral. She is now known for her solo YouTube channel, containing content such as her Bad Makeup Science series.

Early life

Nygaard was born in Santa Clara, California to a Danish father Niels Nygaard, who is a businessman by profession and an Indian mother Mumtaz.[3] She has an younger brother named Adil Nygaard. She was raised in Chicago where she attended Whitney M. Young Magnet High School until 2010. Upon graduating from high school, she entered Stanford University[3] where she completed a Bachelor of Arts degree in Drama and English.

Career

Nygaard was hired by BuzzFeed in April 2015 and worked as a video producer for BuzzFeed's show Ladylike. She left BuzzFeed in January 2017.[4] Nygaard explained her reasoning for leaving the company in her popular 2017 video titled "Why I Left BuzzFeed".[5] "Why I Left BuzzFeed" has over 14.9 million views.[6]

Nygaard appeared on the 2018 season of Escape the Night.[7] She is known for her YouTube series "Bad Beauty Science" in which she has mixed together all of her liquid lipsticks, foundations, eye shadows and highlighters to create "Franken" products.[8] Nygaard is often credited with starting a YouTube trend of mixing large quantities of a single type of beauty product together.[9] She has also made several fashion related videos including wearing strange or novelty clothing items such as clear pants,[10] 9-foot long jeans,[11] and thigh-high Ugg boots.[12]

In October 2019, Nygaard released a lipstick collection in collaboration with ColourPop.[13] In 2022, Nygaard signed with the management company, Night.[14]

Personal life

Nygaard is married to YouTube collaborator Tyler Williams. Several YouTubers, including Jenna Mourey (Jenna Marbles), Shane Dawson, and Cristine Rotenberg (Simply Nailogical), attended Nygaard and Williams' 2019 wedding.[15]

In 2015, Nygaard and Williams adopted a street cat and named him Crusty. He ended up becoming a prominent part of Safiya's channel. Crusty died in late 2021 due to old age. Nygaard uploaded a YouTube video as a tribute to Crusty on April 2, 2022.[16]

In 2021, Nygaard and Williams sold their house in Studio City, Los Angeles, which they originally purchased in 2019. It was bought by actress Uzo Aduba for $3.1 million, turning a $200k profit in under two years of ownership.[17] Nygaard and Williams temporarily moved to Philadelphia from Los Angeles in early 2021 before permanently relocating to Raleigh, North Carolina that February.[18][19]

Filmography

Television

Title Year Role Notes Ref.
Escape the Night 2018 The Investigative Reporter Main role [20]

Awards

Award Year Category Result Ref.
Streamy Awards 2018 Beauty Nominated [21]
Creator of the Year Nominated
2019 Nominated [22]

References

  1. ^ @safiyany (July 16, 2019). "today is my birthday and also a full moon, so i'm moody 🌝🦇👽" – via Instagram.
  2. ^ Safiya, Nygaard (July 5, 2017). "I Bought The First 5 Things YouTube Recommended To Me". YouTube. Retrieved 9 May 2021.
  3. ^ a b Raphael, Shannon (2020). "Safiya Nygaard Opened Up About Her Parents and Growing Up Mixed Race". Distractify. Retrieved 2020-12-05.{{cite web}}: CS1 maint: url-status (link)
  4. ^ Weiss, Geoff (2017-03-21). "Safiya Nygaard Shares Why She Left BuzzFeed To Launch A YouTube Channel". Tube Filter. Retrieved 2020-12-05.{{cite web}}: CS1 maint: url-status (link)
  5. ^ Buchko, Lauren (2020-05-16). "Here's Why Safiya Nygaard is the Queen of YouTube". Study Breaks. Retrieved 2020-12-04.{{cite web}}: CS1 maint: url-status (link)
  6. ^ Spangler, Todd (2017-04-26). "BuzzFeed's Latest Viral Craze: Ex-Staffers Bashing the Company on YouTube". Variety. Retrieved 2020-12-05.{{cite web}}: CS1 maint: url-status (link)
  7. ^ Weiss, Geoff (2018-05-31). "Safiya Nygaard, Manny MUA To Headline Third Season Of YouTube Premium's 'Escape The Night'". TubeFilter. Retrieved 2020-12-05.{{cite web}}: CS1 maint: url-status (link)
  8. ^ Mackenzie, Macaela (2018-04-19). "This Video of Every Sephora Lipstick Melted Together Is Giving Me Anxiety". Allure. Retrieved 2020-12-05.{{cite web}}: CS1 maint: url-status (link)
  9. ^ Simmons, Shea (2018-02-15). "These Videos Of Beauty Vloggers Mixing All Their Foundations May Make You Try The Viral Trend". Bustle. Retrieved 2020-12-05.{{cite web}}: CS1 maint: url-status (link)
  10. ^ Borovic, Kali (2017-05-11). "This Woman Wore Topshop's Clear "Jeans" For A Week & Survived". Bustle. Retrieved 2020-12-05.{{cite web}}: CS1 maint: url-status (link)
  11. ^ Simmons, Shea (2018-08-21). "A YouTuber Wore 9-Foot-Long Jeans For A Day & The Image Will Haunt You". Bustle. Retrieved 2020-12-05.{{cite web}}: CS1 maint: url-status (link)
  12. ^ Bines, Ari (2018-12-05). "A YouTuber Wore Thigh-High Ugg Boots For A Week & The Look Is TRULY On Another Level". Bustle. Retrieved 2020-12-05.{{cite web}}: CS1 maint: url-status (link)
  13. ^ Maril, Madge (2019-12-06). "ColourPop Finally Restocked This Sold-Out Lipstick Collab, Including Its Perfect Berry Shade". The Zoe Report. Retrieved 2020-12-05.{{cite web}}: CS1 maint: url-status (link)
  14. ^ Hale, James (2022-05-16). "Night finds its first beauty creator: Safiya Nygaard (Exclusive)". Tubefilter. Retrieved 2022-05-31.
  15. ^ Tenbarge, Kat (2020-01-06). "YouTuber Safiya Nygaard's wedding vlog is full of internet easter eggs like a table of famous influencers at her reception". Insider. Retrieved 2020-12-05.{{cite web}}: CS1 maint: url-status (link)
  16. ^ "Our Ancient Street Cat Passed Away". YouTube.
  17. ^ Briones, Isis (2021-05-13). "Uzo Aduba Buys L.A. Home From YouTuber Safiya Nygaard for $3.1 Million". Architectural Digest. Retrieved 2021-08-17.{{cite web}}: CS1 maint: url-status (link)
  18. ^ Nygaard, Safiya (2021-03-28). "We Moved Across the Country". YouTube. Retrieved 2021-03-28.{{cite web}}: CS1 maint: url-status (link)
  19. ^ Raphael, Shannon (2021-03-30). "Safiya Nygaard and Her Husband, Tyler Williams, Moved Across the Country with their ancient street cat, Crusty". Distractify. Retrieved 2021-04-02.{{cite web}}: CS1 maint: url-status (link)
  20. ^ "Safiya Nygaard, Manny MUA To Headline Third Season Of YouTube Premium's 'Escape The Night'". Tubefilter. 2018-05-31. Retrieved 2021-08-13.
  21. ^ Spangler, Todd (2018-09-25). "2018 Streamy Awards Nominations Unveiled, YouTube Signs as Sponsor". Variety. Retrieved 2020-12-05.{{cite web}}: CS1 maint: url-status (link)
  22. ^ Ucci, Stefanie (2019-10-17). "Lilly Singh Just Got Nominated For The Biggest Streamy Award This Year". www.narcity.com. Retrieved 2020-12-05.{{cite web}}: CS1 maint: url-status (link)
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