Showcase Cinemas

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Showcase Cinemas is a movie theater chain owned and operated by National Amusements, a privately held company. National Amusements, based in Dedham, Massachusetts, ranks among the top exhibitors in the world, operating more than 1,354 indoor screens in the United States, United Kingdom and Latin America. It is the parent company of Viacom, which includes Paramount Communications, MTV Networks, Nickelodeon, VH1 and other major entertainment properties.^[1]

The company was one of the first to open multiplex cinemas in the United Kingdom in the 1980s and now operates 19 cinemas across the UK.

[edit] Cinema de Lux

In 2008 Showcase Cinemas opened a new Cinema de Lux brand that aims to 'redefine the cinema experience by bringing together the latest films and events, contemporary dining, impeccable service and a full range of distinctive amenities'. Three of these new cinemas have been opened; one in Derby, Westfield Derby) on 16 May 2008, one in Leicester, Highcross Leicester) on 5 September 2008 and one in Bristol, Cabot Circus on 25 September 2008.

The integrated digital signage network for the Showcase Cinema de Lux brand was awarded the prestigious 'Digital Signage Project of the Year 2008', from the AV Awards . This digital signage was completed in partnership with Beaver Group.^[2]^{[neutrality disputed]}