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Snaptu (pronounced "snap tu", previously known as Moblica) was a free mobile application platform that ran on virtually every type of Internet-enabled mobile phone. It allowed the user to access popular services, varying from social networks like Facebook, Twitter, Flickr, ESPN CricInfo and Picasa to entertainment news, blogs, sports and local guides.
The app was created by an Israeli startup called Moblica and was originally known as Moblica. Snaptu’s focus was its ability to connect users with even a rudimentary phone to the mobile web. The product’s cross-platform capabilities stem from its methodology, in which the applications do not run on the mobile phone itself, but on Internet servers.
Snaptu was a collection of apps including Twitter, LinkedIn, Picasa, Flickr and others, available from its own app store. Snaptu bundled more than 30 free applications and more than 25 web links as of September 23, 2010.[better source needed]
In January 2011, the Snaptu application had over 78 million users worldwide.
Acquisition by Facebook
A press release in March 2011 at the company blog confirmed that the company has agreed to be acquired by Facebook. Company stated in its blog that the reason for being acquired by Facebook was that "it offered the best opportunity to keep accelerating the pace of our product development." It also stated that the acquisition will end in few weeks and in the transition period Snaptu will continue to operate normally. According to Israeli publication Globes, the deal is worth US$60–US$70 million.
At the end of October Snaptu announced to all its users that on the 11 November 2011 they would end most of their apps. This includes the discontinuation of their Twitter, Cricinfo and LinkedIn apps. Instead of continuing development on these applications, the focus would turn to their standalone Facebook app.
At the end of December 2011, Snaptu's functionality ceased in its entirety, replaced with a message telling users that the service had ceased, and provided a link to download the successor application, "Facebook for Every Phone".
On July 22, 2013, Facebook announced that Facebook for Every Phone has reached over 100 million monthly active users. A few months later, the company released a white paper that included an entire chapter about Facebook for Every Phone. The chapter revealed many details regarding the technical operation of the Snaptu system and the methods used to achieve high efficiency.
On September 12, 2014, the Facebook app page of Facebook for Every Phone indicated over half a billion likes. Despite this high number, the company hasn't released any additional information about the app.
- "Sequoia Capital Backs Snaptu". March 15, 2010. Retrieved 7 December 2013.
- Mendelsohn, Xen (September 9, 2008). "Moblica Aims to Make the Mobile Internet More Fun". GigaOM. Retrieved 7 December 2013.
- Facebook Mobile application for All phones
- List of Snaptu applications and weblinks.Complete list of applications bunched together in SnapTu | QuiQinQ - blog
- Arthur, Charles (21 March 2011). "Facebook buys mobile startup Snaptu: Social networking site's latest acquisition enables people to use smartphone-like applications on simpler 'feature' phones". The Guardian.
- Official website
- Fitzpatrick, Jason (August 26, 2009). "Snaptu Packs Dozens of Social and Information Apps into a Phone-Friendly Platform". Lifehacker. Retrieved December 7, 2013.
- Lim, Andrew (January 13, 2009). "Snaptu: Making the mobile Web look good". CNET. Retrieved 7 December 2013.
- התוכן של מובליקה מגיע לישראל: תפוז מובייל תייצג את החברה בישראל מול גופי תוכן מקומיים - הייטק. TheMarker (in Hebrew). January 25, 2009. Retrieved December 7, 2013.