Half of the South Africans in the UAE hold higher educational qualifications, and only 15% work in entry-level positions. They are motivated to emigrate from South Africa to escape the country's high crime levels and gain international experience. Additional attractions include the high quality of health care, low cost of cars compared to SA, and the salaries; conversely, SA employees are attractive to UAE firms because they demand lower salaries than their European peers. Some also describe "reverse discrimination" as the motivation for their departure from SA. They tend to be white, male, under 35, and English- rather than Afrikaans-speaking. Roughly 15% intend to remain in the UAE for 10 years or longer. However, most do not to see the UAE as a long-term home, and stay in the country for shorter times than SA expats in traditional emigration destinations such as London. Nevertheless, there are worries that SA migration to the UAE could become a permanent "brain drain" for the country.