Swensen's

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Not to be confused with Swensons.
Swensen's
Type Franchise
Industry Restaurant
Founded San Francisco, California (1948)
Headquarters 210 Shields Court, Markham, Ontario, Canada
Website swensens.com

Swensen's is a global chain of ice cream restaurants that started in San Francisco, California.

History[edit]

The company was started in 1948 by Earle Swensen, who had learned to make ice cream while serving in the U.S. Navy during World War II.[1] Swensen opened his first shop at the corner of Union and Hyde Streets, along the cable car tracks in Russian Hill in San Francisco at what had been a failed ice cream parlor.[2] Although vanilla was his lifelong favorite, he developed more than 150 flavors, which he marketed under the motto "Good as Father Used to Make". The original store sold ice cream and other frozen dessert specialties (such as sundaes and banana splits), with primarily take out service. Later other Swensen's franchisees added indoor seating and offered various types of food, including sandwiches and hamburgers.

Banana boat ice cream, Swensen's Mall of Asia, Manila, Philippines.
Lamb Chop with almonds, Swensen's Singapore.

Swensen sold the rights to franchise Swensen's Ice Cream Factories and Restaurants to William Meyers and investors in the 1970s but retained exclusive rights in San Francisco and continued to operate his original store (which still exists today) until 1994, a year before his death at age 83. Under new management the company expanded to 400 stores, mostly franchise locations, by the 1980s. However, in the 1990s it contracted to half of that size before being acquired and expanding again, mostly in Asia. USA stores continued to close until only four were left, one of those is the original San Francisco ice cream parlor with the main restaurant in Miami.

Today the company is owned by International Franchise Corp (IFC) of Markham, Ontario, Canada, which bought the franchise business from CoolBrands in 2006. IFC also owns such notable brands as Yogen Früz, I Can't Believe It's Yogurt (ICBY), Golden Swirl, Yogurty's, Dreamery and Bresler's Ice Cream. The Swensen's chain now includes about 300 franchise outlets worldwide including locations in Asia, the Middle East, the United States, South America, India, Taiwan, Singapore, Cambodia, Malaysia, Philippines, Vietnam, Thailand and Laos.[3]

The company opened its first store in India at Mantri Mall, marking the first of 80 stores over the next 5 years scheduled to open in South India.[4] Swensen's is also now open in Ho Chi Minh City, Vietnam.[5] In March 2014, Swensen's first restaurant in Yangon, Myanmar opened for the first time.[6]

Awards[edit]

Year Award
2013
  • Top 100 Restaurant Restaurant Brands published in Foodservice and Hospitality

References[edit]

  1. ^ "Earle Swensen, 83; Led Ice Cream Chain". AP (New York Times). January 17, 1996. Retrieved 19 June 2014. 
  2. ^ Alan Liddle (2005-01-29). "Ice-cream innovator Swensen dies at 83 in San Francisco". Nation's Restaurant News. 
  3. ^ "Swensen's embarks on regional franchise expansion". asiaone.com. 2010-03-22. 
  4. ^ "Swensen’s ice cream enters India". Deccan Herald. 2010-06-10. 
  5. ^ "Vietnam’s Got the Scoop and Welcomes Swensen’s". Swensen's website. 2010-08-12. 
  6. ^ http://mingalapar.com/forum/index.php/topic/1604-swensens-ice-cream-shop-to-open-in-junction-maw-tin/

Further reading[edit]

External links[edit]