Talk:Andrex

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Suggested amendments to Andrex page[edit]

Hi, my name is Eoin Sandford. I work for MHP Communications as a Senior Account Executive. Andrex are a client of MHP. I have been asked if it would be possible to make a few amendments to the page by Andrex.

Content duplicated at WikiProject talk page

Below are the amendments that would like to be amended. Each suggested amendment has a link attached to back up the request. If you have any questions at all i am more than happy to answer. Please see below the suggested amendments:

Before the first paragraph in History could the following sentence please be added "Andrex was originally developed as a gentleman’s disposable handkerchief, which were sold exclusively in Harrods department store, London. Prior to this softer tissue, consumers used harsher products referred to as ‘shinies’, which were sold mainly through chemists – the most famous brands being Bronco and Izal". (Please see link to reference this sentence http://www.brandrepublic.com/article/189282/superbrands-case-studies-andrex)

In the third paragraph in history would it be possible to add the following information about the first advert in 1972. Please see the suggested amended text here: "The first Andrex Puppy advert was aired in 1972. The original concept was blocked by television regulators as it was thought that the image of a little girl running through her house trailing a roll of Andrex would encourage wastefulness. So, the little girl was replaced by a playful Labrador puppy that still stars in Andrex adverts today". (Please see link to reference this suggested amedment: http://www.brandrepublic.com/article/189282/superbrands-case-studies-andrex

In the third paragraph after the first sentence would it be possible to add the following sentence "Andrex was issued a Royal Warrant in 1978 for supplying Buckingham Palace with toilet tissue". (Please see link to reference this sentence: http://www.brandrepublic.com/article/189282/superbrands-case-studies-andrex)

After the Royal Warrant sentence to coincide with the history timeline would this sentence please be added "Andrex was the first brand to introduce moist toilet tissue to the UK in 1992". (Please see this reference which is taken from another Wikipedia page: https://en.wikipedia.org/wiki/Toilet_paper)

Andrex replaced it advertising slogan in 2014. Would it be possible to add the following sentence as the last sentence in the history section "In 2014, Andrex replaced its advertising slogan Soft, strong and very very Long, with How Andrex do you feel?". (Please see this reference which is taken from Marketing Week http://www.marketingweek.com/2014/06/30/andrex-refocuses-marketing-around-intimate-care-in-4-6m-campaign/)

(Eoinsandford (talk) 16:23, 27 February 2015 (UTC))[reply]

This was cross-posted to Wikipedia talk:WikiProject Companies#Suggested amendments to Andrex page where this discussion continues. --Hroðulf (or Hrothulf) (Talk) 13:22, 11 March 2015 (UTC)[reply]