Talk:Search engine marketing

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Articles for deletion This article was nominated for deletion on 7 June 2007. The result of the discussion was keep.

Merging search marketing and search engine marketing[edit]

These articles are about the same thing. Search marketing has more and better content but search engine marketing has a more widely used and clearer title. Therefore I'm suggesting either a merge to search engine marketing or deleting search engine marketing and moving search marketing there. Aapo Laitinen 12:57, 30 December 2005 (UTC)

I eventually decided not to wait and just merge the articles myself. Aapo Laitinen 13:21, 30 December 2005 (UTC)

Removed sentence[edit]

I removed the following sentence since the context it appeared in (paid inclusion) seemed wrong and I couldn't find the source to determine the proper context:

Recently Google applied for a patent for personalized search that will enable Google to display advertisements within the organic search results.

Aapo Laitinen 18:09, 30 December 2005 (UTC)

I cut the NYT definition, since it's incorrect and the trend in the industry - as stated in Danny Sullivan's SMX West keynote - is to include SEO and PPC within SEM. NYT equates SEM with PPC, which is incorrect. - Gab Goldenberg

Alteration: Search Engine Optimization[edit]

I have attempted clarity what SEO is? Meanwhile came to know that some one has furthrt elaborated it. Thats fine. It looks quite clear as of now. [[User: ]] 02.31 Mrch 12 2006

External link: WebmasterWorld[edit]

I added a link to WebmasterWorld (WMW) as it was missing. Anyone with insight will know that this forum (it's a discussion forum) has a greater relative importance to the subject matter than any of the other links that were already listed claus 14:36, 28 January 2006 (UTC)

Hello guys can I ask you a question? Is that true that when optimising you web page for Google you can not "Plagiarize"? A guy who does optimisation professionally told me that if any part of the text in my page (10 words long)exactly maches 10 words in another "older" web site than my web site is going to have a rank of 0? I find it a bit harsh. And I don't understand how to awoid it. Can you please advise me what to do? can you have a look and tell me why google is not ranking it please? I would really appreciate it. Thank you Maria

you might want to visit WebmasterWorld Forums for this or contact a SEO consultant to exam your site. "The 10 words" statement is rubish. Search your favorite search engine for "duplicate content filter" to learn more about that topic. PR0 for an extended period of time (weeks) after it had a pagerank before means something is not alright. duplicate content itself is no reason for this penalty unless it is severe (scraper site). There is most likely another reason for this. Do you still get traffic from Google? Did all your rankings disappear? what changes to the site did you do to the site during the last months (3-4 months)? Those are the questions I would ask myself. --roy<sac> Talk! .oOo. 12:55, 17 January 2007 (UTC)

Search Engine Marketing Fact Books[edit]

I added details similar to the WebMasterWorld issue that were removed as well. The editor of the board thinks research from respected companies like MarketingSherpa, Forrester, and Advertising Age is not worthwhile either. Seems silly to me that directory links for organizations are allowed, but detailed research studies with agency ratings and communications of their best practices have no merit.

external link to affiliate program[edit]

Extarnal Link "Free Search Engine Marketing Services" provides to affiliate program of searchestate. I don't think it's ok... 16:47, 21 February 2007 (UTC)

current search marketing trends, proposed addition to section[edit]

I would like to add the following paragraph to this section, but the numbers come from an article on, where I work. Please post this in the Search Marketing article if you believe this content enhances this section.

In late 2006, a study conducted by the Search Engine Marketing Professionals Organization (SEMPO) indicated that spending on search engine marketing totaled $9.40 billion, up 62% from $5.80 billion in 2005. SEMPOs survey was conducted in December 2006 and drew responses from 587 search engine marketing agencies and advertisers. Close to three quarters of the advertisers surveyed indicated that they preferred to optimize their organic search results, making it the most popular form of search engine marketing.

This search spending increase falls in line with overall marketing trends as budgets turn increasingly towards online properties, especially considering where the money originates. In 2005, search marketing spending was part of the online budget. However, the SEMPO study suggests that the money for search marketing is now being redirected from offline budgets such as print and broadcast. In short, marketers seem to be realizing that search engines are an integral part of the way their prospects and customers research their purchases, and their presence there is crucial.

SEMPO anticipates that search spending will continue to grow, hitting $11.30 billion in 2008. and $18.60 billion by 2011.

Quinnskylark 17:48, 19 April 2007 (UTC)quinn skylarkQuinnskylark 17:48, 19 April 2007 (UTC)


Consider deleting this article. Data should be merged with SEO article. SEO and SEM should be in the same space. --Akc9000 12:18, 7 June 2007 (UTC)

Strong oppose. These topics are not the same at all. Jehochman Talk 13:54, 7 June 2007 (UTC)

Isn't Linkbuilding an aspect of SEM?[edit]

Even if SEO is taken out of the domain of SEM, doesn't Linkbuilding still belong under SEM, since it's an outward, explicit attempt to promote a site? ...or the line clearly drawn between paid and unpaid links? - JeffJonez (talk) 22:11, 18 February 2008 (UTC) I'm in the SEMPO camp which believes that SEM does not mean PPC alone. SEM includes any form of marketing that involves search engines. Linking is part of SEO, and SEO is part of SEM. Yahoo is the company that seems to use SEM to mean Yahoo Search Marketing (PPC). Google isn't a user of this term (try this search - sem - you won't find any/many official documents using it.) Ash (talk) 00:11, 1 June 2009 (UTC)

Video Search Engine Marketing?[edit]

Has anybody thought about starting an article about VSEM? I found some interesting information online.

That's a nice idea and information about video search engine marketing should be there informing the websites offering video SEM as well as general pricing. — Preceding unsigned comment added by Webpromotica (talkcontribs) 07:44, 13 March 2012 (UTC)


Search engine marketing is the umbrella term that describes two main branches of getting traffic from search engines: search engine optimization (free listings) and paid search (also called PPC or CPC). It can also incorporate link building and social media marketing activity, though those are also independent activities. Right now, this page says search marketing is solely paid marketing. That's not the case. That's like saying all marketing is paid, even if it might involve PR to gain unpaid coverage in the media. —Preceding unsigned comment added by Sullivandanny (talkcontribs) 20:11, 2 February 2010 (UTC)

Tried to arbitrate the usage of SEM vs SEO, by stating there are two camps of usage and briefly stating the two positions. Anyone wishing to add their salt can contribute under "Distinguished from SEO". Did the same on the SEO pageLarryLACa (talk) 02:32, 22 July 2011 (UTC)
That is clearly incorrect article as SEM is not the umbrella term for SEO. Whereas, Internet marketing can be the umbrella term for SEM. — Preceding unsigned comment added by Webpromotica (talkcontribs) 07:40, 13 March 2012 (UTC)

Along the lines of exactly where PPC (Pay Per Click) falls in the overall scheme of things, according to this Google currently has 66.7% of the Search Engine Market. It would be important to include the idea that when you are talking about searches, you are for the most part talking about Google, and when you are talking about PPC you are mostly talking about ad-words. And so the larger PPC vs. Search discussion really gets focused-down into either Google organic results or Google ad-words, with Google controlling both. It is frequently mentioned in SEO circles that the organic search results are being manipulated in order to increase PPC revenues. Not sure where this falls in the SEO vs. SEM discussion, but since it doesn't seem to be mentioned anywhere at all, I thought it was necessary. Regards, Jonny Quick (talk) 05:50, 28 January 2013 (UTC)

Just plain gibberish[edit]

Examples abound:

"A successful SEM plan is the approach to capture the relationships amongst information searchers, businesses, and search engines." [captured relationships = success? huh?]

"A flow on affect of keyword analysis and research is the search perception impact." [ummm ... huh?]

Even with all utter nonsense passages deleted, however, the glut of weasel words and unnecessary -lys that remain will still give most every paragraph a mushy, mealymouthed feel. And then there's all the stuff jammed in just cuz somebody felt like it:

"On April 24, 2012 many started to see that Google has started to penalize companies that are buying links for the purpose of passing off the rank. The Google Update was called Penguin. Since then, there has been several different Penguin / Panda updates rolled out by Google. SEM has, however, nothing to do with link buying and focuses on organic SEO and PPC management." [emphasis added]

Overall, this article contains maybe 50% more words than needed to convey the relevant material, and all that accumulated blah-blah makes it a hell of a chore to read or even skim. I don't know this topic well and am but a casual wikipedia participant -- but jeez, somebody sometime oughta consider giving this page a full overhaul revision.

--the $0.02 of some random guy (talk) 16:34, 28 September 2014 (UTC)