Telebrands
Telebrands Corporation conducts direct response marketing. Ajit J. Khubani, its founder, is the current CEO. It is a New Jersey-based company that has introduced a number of "As Seen On TV" consumer products since 1983.[1] Their first three short-form infomercials were for Easy Cycle, an ultrasonic flea collar and AmberVision sunglasses. “The AmberVision infomercial was a great success, spurring sales of 15 million pairs of the sunglasses.” [2] According to Khubani, today Telebrands “looks for products with mass appeal, inexpensive production costs and good demonstrability in ads.” [3]
It is the original creator of the "As Seen On TV" logo and category of trade.[4]
The company has been featured in many episodes of the Discovery Channel TV series PitchMen.
Telebrands was first based in Roanoke, Virginia. It 1998, Telebrands moved to Fairfield, New Jersey.
[edit] See also
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[edit] External links
- Telebrands - Main site
- Telebrands - Official blog
[edit] References
- ^ "How to Pitch Direct Response TV Buyers". http://www.entrepreneur.com/sales/makethesale/article206494.html.
- ^ “The Telebrands Story”, retrieved on August 10, 2011.
- ^ USA Today “Inventors seek pot of gold through TeleBrands”, retrieved on August 10, 2011.
- ^ "Pitch Perfect". On The Media. January 1, 2010. http://www.onthemedia.org/transcripts/2010/01/01/05. Retrieved 2010-01-16. "He figured out that he could build brand recognition by blanketing the airwaves with cheap direct-to-consumer commercials, and then take the product into retail stores where he slapped an “As Seen On TV” logo on them, which he designed himself. It’s a very lucrative formula, he told me, so that’s what he’s been doing ever since."
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