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Telebrands Corporation is the oldest existing direct response marketing company and the original creator of the "As Seen On TV" logo and category of trade. Telebrands CEO and Founder Ajit J. Khubani started the company in 1983, creating print ads for his products in publications such as National Enquirer. In 1986, Khubani began experimenting with television, producing three short form infomercials, one for an ultrasonic flea collar, one was for a home bicycle exercise product and the other was for AmberVision sunglasses; all of these products were very successful.  The AmberVision infomercial was a great success, spurring sales of 15 million pairs of the sunglasses. 
Today, Telebrands is the leader in the $20 billion direct consumer marketing industry. Since 1983, Telebrands has sold hundreds of millions of "As Seen on TV" products including AmberVision sunglasses, the PedEgg, Doggy Steps, One-Second Needle, Pasta Boat, Jupiter Jack, Bottle Tops, Aluma Wallet, InstaBulb, Lint Lizard, Pet Rider, Pocket Hose and many more. The PedEgg foot file which launched in 2007, is the top-selling “As Seen on TV” product of all time, with over 45 million units sold and counting. 
Telebrands' products are successfully marketed using TV, Internet and Print advertising and through major retail chains worldwide in over 120 different countries.  Telebrands now tends to have 10 to 12 products on store shelves, the most of any company in the direct-response television space. 
Telebrands works with famous infomercial pitchmen including Billy Mays (until his death) and Anthony Sullivan. The company and its CEO, AJ Khubani were featured in many episodes of the Discovery Channel TV series PitchMen. The show followed the adventures of Billy Mays and Anthony "Sully" Sullivan as they searched the world for inventions destined to be the next "As Seen On TV" hit, with Khubani acting as the final say-so. 
Once a month, the company hosts an "Inventors Day" where entrepreneurs nationwide come to convince Khubani and his team that their invention is the next infomercial success. "Inventors Days" are held across the country, with past locations including New Jersey, Los Angeles, Las Vegas and Chicago. 
2013 marks Telebrands' 30th year in business. The company continues to have huge success with recent products such as a line of nonstick cookware called Orgreenic, the Olde Brooklyn Lantern, Who Knew Books, and Rabbit TV, a joint venture with William A. Mobley and FreeCast Inc.
Telebrands was first based in Roanoke, Virginia. In 1998, Telebrands moved to Fairfield, New Jersey.
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