|Launched||June 17, 1985|
|Owned by||Discovery Communications, Inc.|
|Picture format||1080i (HDTV)
|Slogan||The World is Just Awesome.|
|Headquarters||Silver Spring, Maryland|
Oprah Winfrey Network
Discovery Fit & Health
|Selective TV Inc.
|K47KZ (Channel 47)|
|Dish Network||182 (HD/SD)|
|C-Band||AMC 10-Channel 21|
|Dish Network Mexico||402|
|Sky (UK and Ireland)||520|
|Verizon FiOS||620 (HD)
|AT&T U-Verse||1120 (HD)
Discovery Channel (formerly The Discovery Channel) is an American satellite and cable specialty channel (also delivered via IPTV, terrestrial television and internet television in other parts of the world), founded by John Hendricks and distributed by Discovery Communications. It is a publicly traded company run by CEO David Zaslav. It provides documentary television programming focused primarily on popular science, technology, and history. In the U.S., the programming for the main Discovery network is primarily focused on reality television themes, such as speculative investigation (with shows such as MythBusters, Unsolved History, and Best Evidence), automobiles, and occupations (Dirty Jobs and Deadliest Catch); it also features documentaries specifically aimed at families and younger audiences. A popular annual feature is Shark Week.
On June 17, 1985, The Discovery Channel was launched with $5 million in start-up capital from several investors (including BBC, Allen & Company and Venture America). It was initially available to 156,000 households and broadcasted for 12 hours between 3 p.m. and 3 a.m. About 75 percent of its content had never before aired on U.S. TV. John Hendricks founded the channel and its parent company, Cable Educational Network Inc., in 1982.
In its early years, the channel broadcast some Soviet programming, including the news program Vremya. In 1988, the channel premiered the nightly program World Monitor (produced by The Christian Science Monitor). The first Shark Week occurred in 1988 and has since returned annually. By 1990, the channel was available in over 50 million households.
The network's ratings recovered in 2006, after a drop widely attributed to an over-reliance on a few hit series such as Monster Garage and American Chopper. Some critics[who?] said such shows strayed from Discovery's mold[clarification needed] of helping viewers learn about the world around them. In 2005, Discovery changed its lineup to focus on themes of popular science and history. The network was nominated for seven Primetime Emmy Awards in 2006 for shows including The Flight that Fought Back (about United Airlines Flight 93) and Deadliest Catch (about crabs).
On September 1, 2010, a man entered Discovery Communications headquarters with a handgun, fired at least one shot, held hostages, and was shot dead by police. He had published criticisms of the network at SaveThePlanetProtest.com.
Popular programs on the channel have included Shark Week, Deadliest Catch, MythBusters, How It's Made, Dirty Jobs, Cash Cab, and Man vs. Wild. Christopher Lowell won a Daytime Emmy Award in 2000 for The Christopher Lowell Show (aired on The Discovery Channel from 1998 to 2001.)
Pro Cycling Team
Shortly before the 2004 Tour de France, Discovery Channel announced it would become the primary sponsor of a professional bicycling team starting in 2005, featuring seven-time Tour de France winner Lance Armstrong. However, after the 2007 victory with the Spaniard Alberto Contador Discovery Channel announced its retirement from cycling sponsorship. This sponsorship ended after the 2007 cycling season.
Discovery Channel Radio
Discovery Channel Radio was a channel on the both major Canada satellite radio services. The programming consisted of audio versions of popular programs from its multitude of TV channels. Discovery was previously on XM Satellite Radio but was dropped in early September 2005. Sirius Satellite Radio dropped Discovery Radio from its slate on February 21, 2007.
Discovery Channel also lent its branding to retail stores in malls and other locations across America, as well as an online store. Educational gifts were the store's specialty. On May 17, 2007, Discovery Communications announced it was closing its stand-alone and mall-based stores. Hudson Group will continue to operate the Discovery Channel Airport Stores, and the website remains in operation.
Discovery.com features several exclusive browser-based games, with various science-based or sociological challenges.
Marketing and branding
Discovery Channel's previous taglines had been "Explore Your World" and "There's no thrill like discovery." However in view of its changing focus towards more reality-based programming and away from strictly educational programming, the slogan was changed to "Entertain Your Brain". The new tagline for the revamped Discovery Channel was "Let's All Discover...", with a continuing phrase or sentence that relates to a show. For example, when advertising for MythBusters, the commercial would end, "Let's All Discover, Why No Myth Is Safe". With the 2008 logo change came a new tagline: "The World is Just...Awesome." The newest commercials includes an unreleased mix of the song "Wonders Never Cease" by Morcheeba, from the album entitled The Antidote and the song "Typical" by Mutemath. Their most recent commercial I Love the World, created by the 72andSunny agency, contains amended verses and the refrain from the traditional campfire song "I Love The Mountains".
The Discovery Channel's first logo was a television screen picturing a map of the World. For two decades on the air, the logo incorporated the Discovery wordmark in an Aurora Bold Condensed font with a circle shape in front of it. The circle usually took the form of a rising sun, or an animated version of the Vitruvian Man.
In 1995, the word "The" was dropped from the channel's name. A globe became a permanent part of the logo, and a strap was added to the bottom of the logo. During this time, the company started expanding and launched several new networks. Many of the sister networks used designs similar to the one used by Discovery, often incorporation the globe and using the same typeface. Networks that had logos based on Discovery's were Animal Planet, Travel Channel, Discovery Science, Discovery Wings and Discovery Home & Leisure. The logo was changed slightly in 2000 when the word "Channel" was moved into the strap, and the globe was altered to focus on the Pacific Ocean.
On April 15, 2008, before the season premiere of Deadliest Catch, Discovery Channel started using a new logo, new graphics and the new tagline "The World is Just Awesome". The new logo has been designed by Viewpoint Creative in Boston and replaced Aurora Bold Condensed with Gotham. The globe has been merged with the "D" in "Discovery". This D-globe part can be detached and used separately, for example it is used as the channel's bug. Later in 2009, design agency Royale slightly modified the logo, detaching the globe from the D, and making the word CHANNEL slightly bigger. The modified logo was rolled out to the rest of the world during the first half of 2009.
Discovery Channel reaches 431 million homes in 170 countries. Currently, Discovery Communications offers 29 network brands in 33 languages. In a number of countries, Discovery's channels are available on digital satellite platforms with multiple language soundtracks or subtitles including Spanish, German, Russian, Czech, Hindi, Tamil, Dutch, Portuguese, Italian, Norwegian, Swedish, Danish, Finnish, Turkish, Greek, Polish, Hungarian, Romanian, Arabic, Slovene, Japanese, Korean and Serbian. In Bulgaria, Discovery has since 2000–2001 been displayed with Bulgarian subtitles by all cable providers and since 2010 - with Bulgarian doubling for some of the shows.
Discovery Channel Canada has an ownership structure different from Discovery Channel. Canadian viewers receive almost identical English-language programming to the channel that American viewers watch, but with added Canadian content to meet Canadian Radio-television and Telecommunications Commission requirements. Most notably, the Canadian channel carries the daily science news show Daily Planet, originally @discovery.ca, the first of its kind. Occasionally, several segments on similar topics are taken from various episodes and put together into one-hour specials that are broadcast on the original Discovery Channel. Canadian channels Discovery World HD, Discovery Health, Discovery Science, Investigation Discovery and Animal Planet are also seen.
In the United Kingdom, Discovery Channel UK has some programs in common with the US version, including MythBusters, American Chopper, How It's Made and Deadliest Catch. The channel is carried as a basic subscription channel on digital satellite (SKY) and digital cable (Virgin Media. Discovery UK also operates many additional channels: Discovery HD, Discovery Knowledge, Discovery Turbo, Discovery Science, Animal Planet, DMAX, Discovery Real Time, Discovery Home & Health, Discovery Travel & Leisure and Discovery Shed. Many of these channels also have timeshifted versions.
In the Republic of Ireland the UK edition is available on most cable/digital operators but with local advertisements on Discovery Channel.
In Germany, Austria and Switzerland Discovery Channel is part of the Premiere-digital-network and supplies specific programs to other networks like ZDF and kabel eins. Discovery Communications is also owner of the documentary-channel XXP. The channel was bought in spring 2006 from its former shareholders Spiegel TV and "dctp". All programs are dubbed into German. The channel is now known as "DMAX", presumably to associate the channel with Discovery.
In the Netherlands, the Discovery Channel is included in most cable subscriptions, as well as in the IPTV and DVB-T subscriptions. Nearly all of the programs are broadcast in their original language, but they are subtitled in Dutch as is the policy of all Dutch television stations. Some programs as well as most promos and program announcements have a Dutch voice-over. In Flanders, the Dutch speaking part of Belgium, a Flemish Discovery Channel launched (previously the Dutch version was available for IPTV, DVB-C and DVB-S) on Cable (and digital) Television on October 1, 2009.
In Italy, the Discovery Channel (and HD) is distributed via satellite by Sky Italia, the most Italian pay TV. It is included in the documentary pack. In addition, Italy has four Discovery-branded channels: Discovery Science, Discovery Real Time, Discovery Animal Planet and Discovery Travel and Living
In Poland, the Discovery Channel is included in most cable television offers. It is also available on satellite digital platforms (sometimes requiring an additional fee). Cyfra Plus makes it possible to see the programs in Polish as well as in English. Also on digital platform "n" there is an additional channel Discovery Historia produced in cooperation with one of the biggest Polish broadcaster - TVN.
In Slovenia, the Discovery Channel is one of the most popular channels, with a very wide audience, especially after subtitling in Slovene was introduced. It is quite common for a bar in Slovenia to set their TV to Discovery Channel. Thus it is included in all (except some basic) Cable / IPTV subscriptions.
In Serbia, the Discovery Channel is distributed via cable television providers with Serbian subtitles. It enjoys moderate popularity, with shows like MythBusters and American Chopper being especially well received.
In Spain, the channel shares a schedule and programs with Portugal and is available through most satellite and cable platforms, making it possible to broadcast both in Spanish and Portuguese. In Spain all programs are dubbed whereas in Portugal most of them are subtitled. In addition, Portugal has three Discovery-branded channels: Discovery Turbo (motorsports), Discovery Science (science and technology) and Discovery Civilization (ancient history, crimes, terrorist attacks, etc.) They follow the same model as the original Discovery Channel, except for advertising (which doesn't exist on this channels). Spanish adverts are broadcast to the Portuguese feed, non-subtitled or dubbed.
Australia and New Zealand
In New Zealand, the Australian version of Discovery is broadcast on SKY Network Television.
In India, China, Japan, South Korea, Philippines, Malaysia, Singapore, Thailand, Vietnam and the rest of South East Asia, the S.E. Asian version of the Discovery Channel is available on digital subscription television. Discovery Channel Asia still shows crime programs e.g. Most Evil, The FBI Files, etc.. There also is a large number of programming featuring development and society in Asian countries, especially in India and China. For example, Thailand, Malaysia and Singapore has a number of other channels branched from the main Discovery Channel: Discovery Turbo, Discovery Science, Discovery Home & Health and Discovery Travel & Living.
The Philippines on the other hand, has its own version of the said channel. The Philippine feed shares the program schedule as the SE Asian feed, except for the inclusion of the Philippine advertisements during commercial breaks.
Discovery Channel Tamil
On August 15, 2011, Discovery launched a Tamil version of its channel. In July 2012, it was picked up by Dish TV. At that time, the channel reached over 10 million households in Tamil Nadu, India via analog transmission
In South Africa, Discovery Channel shares a schedule and programming with all of Africa, the Middle East and Turkey. Discovery Channel as well as sibling channels Discovery World and Animal Planet are available on the DStv/Multichoice platform.
In August 2008 it was reported by The Consumerist that Discovery Channel had stopped their popular MythBusters program from airing an episode examining RFID security in regard to its implementation in credit cards because the episode would upset credit card companies, who are major advertisers on Discovery Channel. It was later determined that the decision not to investigate the issue was made by Beyond Productions, the MythBusters production company, and was not made by Discovery Channel or their advertising department.
An ad promoting the network's Enigmatic Malaysia, a special series meant to highlight the cultural heritages of Malaysia, mistakenly featured Balinese Pendet dancers. This prompted outrage from Balinese dancers, who posted messages demanding that Malaysia apologize over the misinformation, which then sparked a series of street protests. Further demands were made from the local governments, cultural historians as well as the tourism ministry in Indonesia for Malaysia to clarify the situation. The Malaysian government reportedly offered their apologies, which was rejected by the Indonesian tourism minister, since the apology was given informally by phone, the Indonesian tourism minister demanded a written apology to make it more accountable.
In November 2012, the Romanian RCS&RDS, the largest company of its kind on the internal market, interrupted its broadcasting of Discovery Communications channels, including Discovery Channel. The CEO of Discovery Communications Mark Hollinger sent an open letter in his attempt to counteract the action of RCS&RDS, attracting the attention to the negation of the alleged right of the viewer to choose the viewed channels. In turn, RCS&RDS issued a press statement accusing of hypocrisy Hollinger′s discourse attentive at the needs of viewers and attracted attention to the fact that, during negotiations, „the main preoccupations of the Discovery representatives was maintaining as high as possible tarrifs and monetary gains”.
List of series
- A Haunting
- Aircrash Confidential
- American Casino
- American Chopper
- American Guns
- American Hot Rod
- American Loggers
- Auction Kings
- Bering Sea Gold
- Biker Build off
- Cash Cab
- Construction Intervention
- Deadliest Catch
- Destroyed In Seconds with NFL on Fox play-by-play guy Ron Pitts
- Dirty Jobs
- Dual Survival
- Factory Made
- Fast N' Loud
- Fight Quest
- Final Offer
- Ghost Lab
- Gold Rush Alaska
- Heartland Thunder
- Howe & Howe Tech
- How It's Made
- I Shouldn't Be Alive
- Inside West Coast Customs
- Into the Universe with Stephen Hawking
- Junkyard Wars
- Licence to Drill
- Lobster Wars
- Lobstermen: Jeopardy at Sea
- Man vs. Wild
- Man, Woman, Wild
- Monster Garage
- Monster House
- Monsters Resurrected
- Moonshiners (TV series)
- One Way Out
- On the Case with Paula Zahn
- Out of Control Drivers
- Out of the Wild: The Alaska Experiment
- Planet Earth
- Plastic Surgery Before and After
- Property Wars
- Prototype This!
- Shark Week
- Solving History with Olly Steeds
- Sons of Guns
- Storm Chasers
- Street Customs
- Sturgis: Motorcycle Mania
- Swamp Loggers
- Tattoo Wars
- The Colony
- The Devils Ride
- Time Warp
- Treasure Quest
- Ultimate Car Buildoff
- Unchained Reaction
- Weird or What?
- Worst Case Scenario
- Wreckreation Nation
- You Spoof Discovery
- "The 59th Academy Awards (1987) Nominees and Winners". oscars.org. Retrieved 2011-07-23.
- MediaPost Publications - Discovery Rebrands, Upgrades Marketing Efforts - 07/24/2007
- Schneider, Steve (June 16, 1985). "CABLE TV NOTES; A CHANNEL WITH A DIFFERENCE". New York Times. Retrieved May 1, 2010.
- Zad, Martie (June 19, 1988). "The Discovery Channel; Science, Nature, Adventure and Animals That Bite". The Washington Post.
- "Television: The Russians Are Coming". Time. February 23, 1987.
- DCI :: Press and News Releases
- Dirty Work – 8/14/2006 – Multichannel News
- Top 20 Cable Program Networks – NCTA.com
- DCI :: Businesses & Brands :: Discovery Channel
- "Armed Man With Bomb Takes at Least One Hostage in Discovery Channel Building". Fox. September 1, 2010. Retrieved September 1, 2010.
- "Suspect in Maryland hostage situation published angry online manifesto". CNN. September 1, 2010. Retrieved September 1, 2010.
- "Discovery shuttering 103 locations". CNN. May 17, 2007. Retrieved May 1, 2010.
- "Viewpoint Creative Designs New Discovery Channel Logo". Viewpoint Creative.
- "Discovery Times New Branding Campaign To ‘Deadliest Catch’ Debut". Multichannel News. March 31, 2008.
- "Discovery Networks to launch 24-hour Tamil channel". The Indian Express. August 10, 2011. Retrieved September 10, 2012.
- <Manohar, Sandhya (July 19, 2012). "Discovery Channel Tamil now available on Dish TV". Login Media Publishing. Retrieved September 10, 2012.
- "Mythbusters Gagged: Credit Card Companies Kill Episode Exposing RFID Security Flaws". Retrieved 2008-12-12.
- "Mythbusters Host Retracts RFID Censorship Comments". Retrieved 2008-12-12.
- Niken Prathivi and Irawaty Wardany (2009-09-03). "Protests over presence of Pendet dance in Malaysia’s tourism ad continue". Jakarta Post. Retrieved 2009-09-03.
- I Wayan Juniartha (2009-08-28). "Pendet, the dance that rocks the cradle". Jakarta Post. Retrieved 2009-09-03.
- Dessy Sagita (2009-08-27). "Indonesian Minister Rejects Malaysian Pendet Apology". The Jakarta Globe. Retrieved 2009-09-03.
- Official website
- Official Discovery Store
- Discovery Channel's Official YouTube
- Discovery Communications Inc.
- Discovery Education
- Discovery Schools
- Cosmeo (Discovery Education's online homework help service)
- Discovery Channel Japan
- Discovery Channel Germany
- Discovery Channel Finland
- Discovery Channel Romania
- Discovery Channel India
- Discovery Channel China
- Discovery Channel Brazil
- Discovery Channel Canada
- Discovery Channel International
- Discovery Channel Taiwan
- Discovery Channel Russia
- Discovery Channel Asia
- Discovery Channel Korea
- Discovery Channel Latin America
- Discovery Channel at TV Ark
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