List of abbreviations for market segments
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Some market segments are referred to by acronyms
[edit] List of abbreviations for market segments
[edit] Customer segments
- DINKY - Double income no kids
- SOHO - Small Office, Home Office
- VSB - Very Small Business
- SMB - Small Medium Business / SME - Small and medium enterprise
- VALS - Values Attitude and Life-Styles
- LOHAS - Lifestyles of Health and Sustainability
- LOVOS - Lifestyle of voluntary simplicity
- SAM - Segmented Addressable Market
- VLE - Very Large Enterprise
[edit] Market/product segments
- BPO - Business Process Outsourcing
- Comms - Communications Sector
- DIY - Do It Yourself market
- FMCG - Fast Moving Consumer Goods
- FSS - Financial Services Sector
- HoReCa - Hotel, Restaurant, Café
- H&LS - Health and Life Sciences
- ICT - Information & Communication Technology
- RPO - Recruitment Process Outsourcing
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