The Asylum
 | |
| Company type | Film TV DVD Distribution |
|---|---|
| Founded | 1997 |
| Founder | David Michael Latt David Rimawi Sherri Strain |
| Headquarters | Hollywood, Los Angeles, California , United States |
| Owner | Privately held |
| Divisions | Faith Films |
| Website | www.TheAsylum.cc |
The Asylum is an American film studio and distributor which focuses on producing low-budget, usually direct-to-video productions. The studio has produced titles that capitalize on productions by major studios; these titles have been dubbed "mockbusters" by the press.[1][2][3][4]
History
The Asylum was founded by former Village Roadshow executives David Rimawi, Sherri Strain, and director David Michael Latt in 1997.[1] The company focused on producing straight-to-video low-budget films, usually in the horror genre, but were unable to find a market due to competition from major studios, such as Lions Gate Entertainment.[1] In 2005, the company produced a low-budget adaptation of H. G. Wells' The War of the Worlds, which was released in the same year as Steven Spielberg's adaptation of the same material. Blockbuster Inc. ordered 100,000 copies of The Asylum's adaptation, a significantly larger order than any of the company's previous releases, resulting in Latt and Rimawi reconsidering their business model.[1]
In 2007, similarities between the distributor's titles and those of major studios were reported. For example, the film Transmorphers bears a number of similarities to the film Transformers, which was released theatrically two days after the release of Transmorphers.[1][2] According to Latt, "I'm not trying to dupe anybody. I'm just trying to get my films watched. Other people do tie-ins all the time; they’re just better at being subtle about it. Another studio might make a giant robot movie that ties into the Transformers release and call it Robot Wars. We’ll call ours Transmorphers."[1] In 2008, 20th Century Fox threatened legal action against The Asylum over The Day the Earth Stopped, a film capitalizing on The Day the Earth Stood Still.[5]
In May, 2012, Universal filed a lawsuit against Asylum for their film American Warships, claiming infringement on their movie Battleship.[6]
Production
The Asylum work schedule is typically four months from decision to create a title to finished product, with the script finished within four to six weeks.[4] Pre-production is afforded only a few weeks, production is "a couple of weeks" (In the case of Mega Piranha, it took longer because it was shot in Belize).[7] Filming takes an average of 12 to 15 pages of the script a day.[4]
Output
The Asylum's usual budget for a production is reportedly "well under a million dollars", and it typically breaks even after about three months. The Asylum has never lost money on a film.[8][7] The studio's productions have been called B movies[1] and "mockbusters".[1][3] Latt prefers the term "tie-ins" to "mockbusters",[1] stating that The Asylum's productions, even those that capitalize on major releases, contain original stories.[1] Latt states that the studio plans its productions around the word of mouth of the financial prospects of upcoming films.[3] The studio's films are usually released on video shortly before the theatrical release of a major studio film with similar themes or storylines.[3]
The Asylum has also produced films with strong religious themes.[1] For example, The Apocalypse was initially developed as a straightforward disaster film in the style of Deep Impact, but Latt states that certain buyers wanted the company to develop a religious film.[1] As a result, the company consulted priests and rabbis in order to incorporate faith-based elements.[1] The division Faith Films was created in order to distribute titles with such themes.[1] Sunday School Musical was produced after The Asylum staff attended a seminar for marketing to a Christian audience where the seminar's host suggested that the perfect film would be a Christian version of High School Musical.[4]
The Asylum productions sometimes feature more overt sexuality or graphic violence than their major studio counterparts, because The Asylum's releases are not in competition with films rated PG-13 by the Motion Picture Association of America.[3] Rolf Potts of The New York Times described Transmorphers as having "no recognizable actors, no merchandising tie-ins and a garbled sound mix. Also unlike Transformers, it has cheap special effects and a subplot involving lesbians."[1]
The 2008 release Death Racers featured the hip hop group Insane Clown Posse and wrestler Scott "Raven" Levy in major roles.[9]
References
- ^ a b c d e f g h i j k l m n o Potts, Rolf (October 7, 2007). "The New B Movie". The New York Times. Retrieved February 6, 2009.
- ^ a b Borrelli, Christopher (July 3, 2009). "Bizarro Blockbusters". Chicago Tribune. Retrieved October 12, 2010.
- ^ a b c d e "Movie 'Mockbusters' Put Snakes on Trains". National Public Radio. December 8, 2007. Retrieved February 6, 2009.
- ^ a b c d Solomon, Dan (August 23, 2011). "How to Make a Mockbuster (In Five Easy Steps)". Adult Swim. Retrieved August 24, 2011.
- ^ "Fox takes action against 'Day the Earth Stopped' ". The Hollywood Reporter. November 11, 2008. Retrieved February 6, 2009.
- ^ ""Someone Finally Decides to Sue The Asylum: Universal Not Happy About Battleship Knock-Off"". Internet Movie Database.
- ^ a b Latt, David. "[1]" 'Interview, 'Front Row', BBC Radio 4', July 16, 2010.
- ^ Patterson, John. "Seeking Asylum: the rise of Hollywood's Z-movies" The Guardian, July 30, 2009.
- ^ McLendon, Gary (September 16, 2008). "Henrietta actor has had varied life". Democrat and Chronicle. Rochester, New York.
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