The Ed Show

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This article is about the MSNBC show hosted by Ed Schultz. For the radio show hosted by Ed Schultz, see The Ed Schultz Show. For the NBC comedy-drama, see Ed (TV series).
The Ed Show
The Ed Show logo.svg
Format Newscast
Presented by Ed Schultz
Country of origin United States
Original language(s) English
Production
Location(s) 30 Rockefeller Center
New York City, New York
Minneapolis, Minnesota
Running time 60 minutes
Broadcast
Original channel MSNBC
Picture format 480i (SDTV)
1080i (HDTV)
Original run April 6, 2009 (2009-04-06) – present
Chronology
Followed by "All In with Chris Hayes"
External links
Website

The Ed Show is an hour-long weekday news commentary program on MSNBC. The program is hosted by Ed Schultz, who also hosts the nationally syndicated radio program, The Ed Schultz Show.

Debuting as a weeknight program on MSNBC on April 6, 2009, at 6 PM ET, it has aired in a variety of timeslots.[1] It later moved to 10 PM ET, filling the time slot previously occupied by The Last Word with Lawrence O'Donnell when that show took over the 8 PM ET after Countdown with Keith Olbermann was cancelled. In October 2011, it swapped spots with The Last Word with Lawrence O'Donnell.[2] On March 13, 2013, Schultz revealed that he would be moving to a new expanded weekend lineup at the network. His last weeknight show aired on March 14,[3][4] and the show returned as a weekend show on May 11 at 5 PM ET.

The Ed Show returned to weeknights on August 26 of the same year, taking the 5 PM ET slot previously held by one airing of Hardball with Chris Matthews.[5]

Format[edit]

The show uses a multi-camera, video and graphics driven format not seen on other MSNBC programs. The first block of the show is fast-paced during the Op-Ed segment. Schultz originally did most of his segments standing, but eventually moved to a sitting format. The graphics package used by The Ed Show differs from others at MSNBC, with orange and black graphics; other programs use blue and white.

On April 11, 2011, MSNBC incorporated a new logo, a new studio, a new color scheme, using more blue than orange, and a new segment at the beginning of the Ed Show, which has Schultz standing while doing a monologue about a chosen subject in front of a screen that flashes graphics such as charts and archive footage.

Suspension[edit]

On May 23, 2011, Schultz volunteered for indefinite suspension from the network without pay after calling Republican Laura Ingraham a "right-wing slut" on his radio program. He issued an apology, saying he "used vile and inappropriate language..." and offered an indefinite self-suspension without pay, which MSNBC accepted.[6] While he was suspended, Thomas Roberts filled in for all shows except the June 2 show, where the guest host was Reverend Al Sharpton.

Segments[edit]

  • Club Ed – brings liberal comedians (most commonly Lizz Winstead or Stephanie Miller) to provide commentary.
  • Psycho Talk – Schultz plays a clip of someone on television or radio saying something he deems reprehensible to the point of being nutty. He proceeds to analyze the statement and criticize it, concluding the segment with the words, "and that is Psycho Talk."
  • takEDown – similar to Psycho Talk.
  • Rapid Response – panel debates
  • Fired Up (also called Op-Ed) – Schultz provides a topical editorial.
  • The BIG Finish - final story rounding out the episode.

Ratings[edit]

In May 2009, according to Nielsen data, The Ed Show finished well behind CNN and Fox News Channel at 6 pm, averaging 500,000 total viewers and 160,000 in the 25-54 demographic numbers, which were down 13% and 35% respectively compared with May 2008 when David Gregory was anchoring the hour.[7][8]

However, ratings for the Ed Show were significantly higher in 2010 compared to 2009. Ratings were up 8% in the coveted age 25-54 demographic and up 2% overall [9]

In 2011 and 2012, The Ed Show began finishing 2nd in its timeslot, beaten in total viewers only by Fox News.[10]

Guest hosts[edit]

As of 2012, regular guest hosts include Thomas Roberts and Michael Eric Dyson. Al Sharpton, Chris Hayes, Lawrence O'Donnell, and former regulars Cenk Uygur and David Shuster have also guest-hosted. Sharpton, Hayes and O'Donnell have all since gained their own series on MSNBC as of 2012, but have continued to occasionally fill-in for Schultz.

Controversial statements[edit]

On May 23, 2011 on his radio talk show, Schultz called Laura Ingraham "a Right-wing Slut" and a "Talk Slut".[11] He apologized to her on his television show the next day, announcing that he was suspending himself from television:

"What matters is, ... what I said was terribly vile, and not of the standards that I or any other person should adhere to. I want all of you to know tonight that I did call Laura Ingraham today and did not make contact with her, and I will apologize to her, as I did in the message that I left her today. I also met with management here at MSNBC, and understanding the severity of the situation and what I said on the radio, and how it reflected terribly on this company, I have offered to take myself off the air for an indefinite period of time with no pay. I want to apologize to Laura Ingraham, I want to apologize to my family; my wife; I have embarrassed my family; I have embarrassed this company; and I have been in this business since 1978 and I have made a lot of mistakes; this is the lowest of low for me."

The suspension lasted for one week.[12]

On August 15, 2011 on his TV show, Schultz played a clip that purportedly showed Texas Governor Rick Perry making racist remarks at an Iowa Republican Party event. The edited clip was broadcast with Perry's remarks taken out of context, with Governor Perry appearing to state that a "big black cloud" hung over America. [13] Schultz apologized for the error on the August 16th edition of his TV show. [14]

Preceded by
Now with Alex Wagner
MSNBC Weekday Lineup
5:00 PM-6:00 PM
Succeeded by
PoliticsNation with Al Sharpton

References[edit]

  1. ^ Calderone, Michael (2009-04-01). "MSNBC gives Schultz the 6pm slot". Politico.com. Retrieved 2012-10-04. 
  2. ^ Gay, Verne (October 19, 2011). "MSNBC: O'Donnell back to 10". Newsday. Retrieved March 14, 2013. 
  3. ^ Byers, Dylan (March 13, 2013). "MSNBC ending Ed Schultz's weekday show". Politico. Retrieved March 14, 2013. 
  4. ^ "The Ed Show moves to weekend evenings on MSNBC this spring". MSNBC.com. March 13, 2013. Retrieved March 14, 2013. 
  5. ^ http://www.politico.com/blogs/media/2013/08/msnbcs-ed-schultz-returns-to-weekdays-chris-matthews-170781.html?ml=po_r
  6. ^ Huffington Post: Ed Schultz Apologizes: Laura Ingraham Comments 'Vile And Inappropriate'. May 26, 2011.
  7. ^ Gillette, Felix (2002-05-07). ""Does Ed Schultz Have a Contract with MSNBC? Ed Says 'Yes!'" ''The New York Observer'' (June 3, 2009)". Observer.com. Retrieved 2012-10-04. 
  8. ^ "Cable News Ratings for Tuesday, April 20, 2010; Campbell Brown Hits All Time Viewership Low - Ratings". TVbytheNumbers. Retrieved 2012-10-04. 
  9. ^ "MSNBC Beats CNN For Second Year In A Row In Primetime Ratings - Ratings | TVbytheNumbers". Tvbythenumbers.zap2it.com. Retrieved 2012-10-04. 
  10. ^ "Cable News Ratings, October 4, 2012;". TVbytheNumbers. 2012-10-04. Retrieved 2013-06-22. 
  11. ^ "Libtalker Ed Schultz: Laura Ingraham's 'A Slut'". YouTube. Retrieved 2012-10-04. 
  12. ^ "suspends Schultz over Ingraham remark - Business - US business - Media biz | NBC News". MSNBC. Retrieved 2012-10-04. 
  13. ^ "Rick Perry ‘Big Black Cloud’ Quote Edited Out Of Context By MSNBC And ABC News". Mediaite. 2011-08-16. Retrieved 2014-05-13. 
  14. ^ "Schultz regrets Perry remark about 'big black cloud'". Politico. 2011-08-16. Retrieved 2014-05-13.