Tim Tam
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| Tim Tams | |
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| Type | Snack food |
| Current owner | Arnott's Biscuits Holdings |
| Country of origin |  Australia |
| Introduced | 1964 |
| Markets | Australia, Indonesia, New Caledonia, New Zealand, Sweden |
| Website | Tim Tams - Official website |
Tim Tams are a chocolate biscuit made by Arnott's Biscuits, Australia. A Tim Tam is composed of two layers of chocolate malted biscuit, separated by a light chocolate cream filling, and coated in a thin layer of textured chocolate.
According to Arnott's, around 35 million packs are sold each year – nearly 400 million biscuits, an average of approximately 1.7 packs per Australian and 2.5 packs per New Caledonian.[1] Tim Tams were first put onto the market in 1964.[1] They were named by Ross Arnott, who attended the 1958 Kentucky Derby and decided that the name of the winning horse Tim Tam was perfect for a planned new line of biscuits.[2]
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[edit] Varieties
In recent years Arnott's have developed variations of Tim Tams including Chewy Caramel, Mocha, Double Coat, Chilli Chocolate, Classic Dark Chocolate, Black Forest Fantasy, Creamy Truffle Temptation and the latest Choc Orange, as well as a range of special edition varieties. In September 2005, Arnott's launched Tim Tam Balls[citation needed], a smaller spherical version of the biscuit. A special edition strawberry variety was released in September 2006 with a portion of sales to benefit a breast cancer charity.
In 2004, Arnott's caused a controversy when they released a range of alcohol-flavoured varieties of their products, including Tia Maria Tim Tams. Suggestions were made that selling these biscuits in supermarkets was irresponsible as minors could get hold of the product. However, it would take several thousand Tim Tams for the alcohol to take effect.[3]
Tim Tam "copycat" products are available from competitors, including "Temptins" from Dick Smith Foods and New Zealand's "Chit Chats".[4] Tim Tams were introduced in the U.S. in 2008 through Pepperidge Farm.[5]
[edit] Ingredients
Milk solids, cocoa, salt, raising agent (E500), emulsifier (E322: soy) and flavoring, colours (E102, E110, E129, E133, E150). May contain traces of peanut, other nut, egg or seed.[citation needed]
[edit] Tim Tam Slam
The Tim Tam Slam is the practice of biting off the opposing corners of a Tim Tam, and using the modified biscuit as a 'straw' to suck up a hot or cold beverage (usually tea, coffee, milk, flavoured milk, hot chocolate, Milo, or liquor such as Irish Cream or red wine).
[edit] References
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This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (December 2008) |
- ^ a b Pulley, Roz (2005-09-24). "Welcome to Cairns... Tim Tam capital of OZ" (in English). The Cairns Post (News Corporation): p. 3.
- ^ "Arnott's Product Range - Tim Tam" (in English). Arnott's Biscuits Limited. 2005. http://www.arnotts.com.au/products/TimTam.aspx. Retrieved on 2006-10-20.
- ^ Alcohol-flavoured treats attacked, The Age, 4 February 2004.
- ^ Needham, Kirsty: Branding rivals will never take the biscuit, says Mr Tim Tam, The Sydney Morning Herald, 18 April 2003.
- ^ "The Tim Tam Test: USA vs. Australia", Meniscus Magazine, 21 October 2008
