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New ninemsn logo as of 2011
ninemsn Homepage
Web address
Commercial? Yes
Type of site
Internet portal
Registration Optional
Owner Mi9
Created by Nine Entertainment Co.
& Microsoft
Launched 1997
Alexa rank
positive decrease 1,144 (April 2014)[1]

Ninemsn is an Australian website owned by Mi9 in partnership with Microsoft. It was originally established as a 50:50 joint venture between Microsoft and PBL (later Nine Entertainment Company). It effectively acts as the website for both the Nine Network and MSN, and is one of Australia's most popular websites.[2] It served as the default homepage for Internet Explorer 6 users in Australia, and is the website that automatically appears when Australian users sign out of


The venture was established in 1997, with a combined investment of $50 million, which brought together all the online assets of Microsoft and all the media assets of PBL, which include the Nine Network, Australian Consolidated Press (ACP) and other PBL assets.[3]

In December 2005, ninemsn acquired Australian content syndication and mobile publishing leader HWW Limited, who currently syndicate television, movie, music, restaurant and gig guide listings.[4]

In 2006, ninemsn purchased 5th Finger Pty Ltd, a leading Australian SMS and mobile marketing service provider.

Ninemsn introduced a major redesign in mid-2011, allowing users to customise the site to their own preference.


Microsoft sold its 50% stake of Mi9 (formerly ninemsn) to Nine Entertainment Company in 2013.[5] As part of the arrangement, Microsoft has signed a long term strategic partnership agreement, whereby Mi9 will continue to represent Microsoft’s suite of advertising products.


  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ Sinclair, Lara (2008-06-04). "Nine buys out online arm Mi9 ahead of float, ending joint venture with Microsoft". The Australian. News Limited. Retrieved 2009-06-02. [dead link]
  3. ^ Douglas, Jeanne-Vida (2002-09-23). "Contract wording alone rescued NineMSN: sources". ZDNet Australia. CBS Interactive. Retrieved 2009-06-02. 
  4. ^ AAP (2005-12-22). "HWW agrees to Ninemsn acquisition". SMH. Fairfax. Retrieved 2009-06-02. 
  5. ^ Fitzsimmons, Caitlin (2013-10-14). "Nine buys out online arm Mi9 ahead of float, ending joint venture with Microsoft". Business Review Weekly. Fairfax Media. 

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