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New ninemsn logo as of 2011
ninemsn Homepage
Web address
Commercial? Yes
Type of site Internet portal
Registration Optional
Owner Mi9
Created by Nine Entertainment Co.
& Microsoft
Launched 1997
Alexa rank positive decrease 1,144 (April 2014)[1]

Ninemsn is an Australian 50/50 joint venture between Microsoft Corporation and Nine Entertainment Company. It effectively acts as the website for both the Nine Network and MSN, and is one of Australia's most popular websites.[2] It is the default homepage for Internet Explorer 6 users in Australia, and the website that automatically appears when Australian users sign out of


The venture was established in 1997, with a combined investment of $50 million, which brought together all the online assets of Microsoft and all the media assets of PBL, which include the Nine Network, Australian Consolidated Press (ACP) and other PBL assets.[3]

As of April 2006, ninemsn acquired Australian content syndication and mobile publishing leader HWW Limited, who currently syndicate television, movie, music, restaurant and gig guide listings.[4]

Also in 2006, ninemsn purchased 5th Finger Pty Ltd, a leading Australian SMS and mobile marketing service provider. 5th Finger provides a range of mobile solutions for the PBLMedia companies and to many Australian and foreign content providers[citation needed].

In mid-2011, Ninemsn underwent a major upgrade, which ninemsn stated enhanced the website by making it look better and less crowded[citation needed]. Users can now also set up the website the way they like it, such as saving their favourite web page on the website itself.


Microsoft sold its 50% stake of Mi9 (formally ninemsn) to Nine Entertainment Company in 2013.[5] As part of the arrangement, Microsoft has signed a long term strategic partnership agreement, whereby Mi9 will continue to represent Microsoft’s suite of advertising products.


  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ Sinclair, Lara (2008-06-04). "Nine buys out online arm Mi9 ahead of float, ending joint venture with Microsoft". The Australian. News Limited. Retrieved 2009-06-02. [dead link]
  3. ^ Douglas, Jeanne-Vida (2002-09-23). "Contract wording alone rescued NineMSN: sources". ZDNet Australia. CBS Interactive. Retrieved 2009-06-02. 
  4. ^ AAP (2005-12-22). "HWW agrees to Ninemsn acquisition". SMH. Fairfax. Retrieved 2009-06-02. 
  5. ^ Fitzsimmons, Caitlin (2013-10-14). "Nine buys out online arm Mi9 ahead of float, ending joint venture with Microsoft". Business Review Weekly. Fairfax Media. 

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