Urchin Software Corporation
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Urchin Software Corporation is a former American software company founded in 1995 and purchased by Google in April 2005. It is best known for its web analytics software Urchin, considered as a dominant player in web analytics in 2003[1].
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History[edit]
The company is founded in December 1995 in San Diego, California[2]. In its original incarnation, the company is called Web Depot and its main activity is to built and host websites for various mostly San Diego companies[2]. The company has four co-founder: Paul Muret (CEO), Jack Ancone (CFO) and brothers Brett and Scott Crosby (business development and sales)[2].
It is during 1997 that Paul Muret wrote the first version of Urchin, a software measuring web traffic based on Apache logs that will become their main product. At that time, Urchin was just a service provided for the customers they're hosting and it wasn't designed to be a fully separate product[2].
In August 2004 at the Search Engine Strategies trade show in San Jose, Urchin was approached by representatives of Google Inc. about a possible partnership[2]. Urchin was acquired in April 2005 [3]
Personnel[edit]
Co-founders:
- Scott Crosby, President and VP of Sales. He became Enterprise Business Development Manager at Google, and Senior Program Manager at Google[2].
- Brett Crosby, VP of Business Development and Marketing. He became a Director of Product Marketing at Google.[2]
- Jack Ancone, Chief Financial Officer and VP of Corporate Development. He became Principal, New Business Development at Google.[2]
- Paul Muret, who wrote the first version of the Urchin software in 1997 and was Chief Executive Officer of the company. He became a Director of Engineering for Google.[2]
References[edit]
- ^ "ECE Alumnus’ Web Analytics Company Acquired by Google", Pulse, UC San Diego Jacobs School of Engineering, 2005.
- ^ a b c d e f g h i Celine Roque , "The Real Story on How Google Analytics Got Started", Attendly, April 5, 2013
- ^ Associated Press "Google Acquires Urchin Software", The New York Times, March 29, 2005.
External links[edit]
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Wikimedia Commons has media related to: Urchin Software Corporation |
- google.com - official site
