Urchin Software Corporation
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Urchin Software Corporation is a former American software company founded in 1995 and purchased by Google in April 2005. It is best known for its web analytics software Urchin, considered as a dominant player in web analytics in 2003.
The company is founded in December 1995 in San Diego, California. In its original incarnation, the company is called Web Depot and its main activity is to built and host websites for various mostly San Diego companies. The company has four co-founder: Paul Muret (CEO), Jack Ancone (CFO) and brothers Brett and Scott Crosby (business development and sales).
It is during 1997 that Paul Muret wrote the first version of Urchin, a software measuring web traffic based on Apache logs that will become their main product. At that time, Urchin was just a service provided for the customers they're hosting and it wasn't designed to be a fully separate product.
- Scott Crosby, President and VP of Sales. He became Enterprise Business Development Manager at Google, and Senior Program Manager at Google.
- Brett Crosby, VP of Business Development and Marketing. He became a Director of Product Marketing at Google.
- Jack Ancone, Chief Financial Officer and VP of Corporate Development. He became Principal, New Business Development at Google.
- Paul Muret, who wrote the first version of the Urchin software in 1997 and was Chief Executive Officer of the company. He became a Director of Engineering for Google.
- "ECE Alumnus’ Web Analytics Company Acquired by Google", Pulse, UC San Diego Jacobs School of Engineering, 2005.
- Celine Roque , "The Real Story on How Google Analytics Got Started", Attendly, April 5, 2013
- Associated Press "Google Acquires Urchin Software", The New York Times, March 29, 2005.
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