|City of license||Atlanta, Georgia|
|Broadcast area||Atlanta metropolitan area|
|Branding||790 The Zone|
|Slogan||The Falcons Play Here|
|Frequency||790 kHz AM|
|Repeaters||WSTR 94.1 HD-2|
|First air date||1948|
|Power||28,000 watts daytime
1,000 watts nighttime
|Callsign meaning||W QuiXIe|
Yahoo! Sports Radio
GT IMG Sports Network
|Owner||Lincoln Financial Media Co. of GA
WQXI, "790 The Zone", is a radio station licensed to the city of Atlanta broadcasting at a frequency of 790 kHz. The station has a power of 28,000 watts in the daytime, and 1,000 watts at night. WQXI's signal is non-directional during the daytime, and directional at night. As of 2009, the station broadcasts in the IBiquity HD Radio AM hybrid digital mode during daytime hours.
WQXI first went on the air in 1948 as an all music station, playing pop standards. Their independent status was unique programming as the established stations, 590 WCON, 750 WSB, and 920 WGST, were all network affiliates. By the 1960s WQXI was Top 40 with the moniker "Quixie in Dixie". Among the stations personalities was Dr. Don Rose in the late 1960s, who went on to near legendary status at KFRC in San Francisco.
For a time, it was owned by Esquire Inc. When Atlanta hosted the 1996 Olympic Games, the station simulcast the French radio news channel France Info for several hours a day. During the mid-1990s, WQXI-AM also aired Spanish music for several hours a day as "La Pantera" (The Panther).
The station is now a local sports radio talk format owned by Lincoln Financial Media, but operated by Big League Broadcasting under an LMA. WQXI is the flagship station of the Georgia Tech Yellow Jackets and is the AM radio flagship of the Atlanta Falcons. The station broadcasts the syndicated Yahoo! Sports Radio during the overnight hours.
WQXI was the inspiration for the television sitcom WKRP in Cincinnati. Series creator Hugh Wilson dealt with the station when he worked in advertising. WKRP episodes which included dropping turkeys from a helicopter and the "dancing ducks promotion," with ducks dancing on hot plates, were actually done by Jerry Blum at WQXI. Blum leased an 18-wheeler and tossed hundreds of live turkeys from a suburban Atlanta shopping center.[not in citation given]
- "Radio honors real-life WKRP manager". Atlanta Journal Constitution. November 14, 1996. Retrieved 2007-08-30.
- 790 The Zone
- Query the FCC's AM station database for WQXI
- Radio-Locator Information on WQXI
- Query Arbitron's AM station database for WQXI