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January 19, 1961 |
|Labels||Red or Dead|
Wayne Andrew Hemingway, MBE (born Morecambe, Lancashire, January 19, 1961) is an English fashion designer and co-founder of Red or Dead. He is also chairman of the South Coast Design Forum, and chair of Building For Life (the national standard for well-designed homes and neighbourhoods forum).
One day he decided to empty his wardrobe and that of his childhood sweetheart (now his wife) Gerardine and took the contents to sell on Camden Market. "It was £6 rent for the stall and we took £80 the first day. It just took off from there." They did so well that by the end of the year they had 16 stalls at the market, with shipments of second-hand clothing and footwear brought in from all over the world. The realization that money could be made from fashion suddenly dawned on him.
By 1983, they had opened a shop in fashionable Kensington, London. Selling Gerardine's self-made clothes, designed by him. That same year, the first Red or Dead collection was also created, inspired from Russian peasant clothing. It was well received and they obtained a huge order from US department store Macy's.
With Gerardine, Hemingway built Red or Dead into a fashion label that received global acclaim resulting in winning the prestigious British Fashion Council's Streetstyle Designer of the Year Award for an unprecedented 3 consecutive years in 1996, 1997 and 1998.
In 1999, having sold Red or Dead they set up HemingwayDesign, which specializes in affordable and social design. The highest profile project was, The Staiths South Bank, a 800 property mass market housing project on Tyneside for Taylor Wimpey Homes where HemingwayDesign are involved from the master planning, the architecture through to the landscaping and marketing of this groundbreaking project.
Over 400 homes are now lived in and The Staiths has won a series of high profile awards including Housing Design Awards (best large project) and Building Magazine's "Best Housing-Led Regeneration Project" as well as a Building For Life and the highest rating of any large-scale scheme in a recent CABE audit. Other major projects include ‘The Bridge Dartford’, a development of 1000 designer homes in Kent.
Wayne, his wife Gerardine, and the 'HemingwayDesign' team have been appointed as designers of the historic and disused Dreamland site in Margate. This includes transformation and branding for the £10m heritage theme park.
Hemingway has made various appearances on the Sky Sports 2 TV show Soccer AM and is a supporter of Blackburn Rovers and became an Honorary Patron of leading Blackburn Rovers supporters group, The BRFC Action Group in May 2012.
- "Birth details at freebmd.org.uk". freebmd.org.uk. 31 December 2011. Retrieved 1 January 2012.
- "Tattenham Corner". London: The Observer. 2002-07-14. Retrieved 2009-07-24.
- "Red Indian's Son in Style Pow-Wow". The Cumberland News. 2004-11-23. Retrieved 2009-07-26.
- Jones, Chris (2002-11-08). "Wayne Hemingway: Earnest about design". BBC News.
- "Margate Dreamland: Wayne Hemingway to design new site". www.bbc.co.uk. November 7 2012. Retrieved May 2 2013.
- Humphreys, Jemma (November 6 2008). "Burnley's Claret colour banned by Blackburn Rovers-supporting designer". www.lancashiretelegraph.co.uk. Retrieved March 7 2013.
- HemingwayDesign website
- Wayne Hemingway at the Fashion Model Directory
- Wayne Hemingway – A Master of Class in Career Advice
- South Coast Design Forum
- Wayne Hemingway talk as a part of the London Festival of Architecture
- Wayne talks about his work in residential property, his home in West Sussex, and his views on design in a video interview with property portal Primelocation.com