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Zippy Kidstore

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Zippy
IndustryRetail
Founded2004
HeadquartersMatosinhos, Porto, Portugal
Websitewww.zippykidstore.com

Zippy is a Portuguese brand specialized in babies and infants, that serves parents and children from birth to preteen. It offers a wide range of clothing and accessories, childcare products, furniture and toys, at very affordable prices.[1]

Integrated in Sonae's universe, the brand opened in March 2004 in GaiaShopping, and has 38 stores in Portugal.[2] Currently Zippy is present in 20 countries with over 100 stores.[3]

In November 2014, to celebrate its ten years of existence, Zippy introduced a more modern and interactive store concept, with new technologies such as digital displays and a digital "playground" where children can play.[4]

In addition, Zippy also launched new services for families, as custom childcare counseling sessions, breastfeeding pump rental and replacement trolleys in case of failure.[5]

In 2014 the brand also launched its online store, available in Portugal and Spain.[6]

Innovation

Zippy was the first children's clothing brand in the world to incorporate a colorblind code in its products – ColorADD – allowing an easy and correct identification of colors, in the Spring-Summer 2013 collection.[7]

In June 2015, Zippy launched the first line of children T-shirts with mosquitoes repellent, having already launched a T-shirts line with Ultraviolet Protection Factor.[8] Also in 2015, the brand announced the antibacterial baby line, which inhibits the spread of bacteria.[9]

Awards

Zippy was elected "Trusted Brand" for the 3rd consecutive year in the children's clothing stores and childcare category.[10]

Zippy was also voted “Best Brand” in 2015 in the Fashion category by Marketeer, a Portuguese magazine.[11]

Internationalization

The brand's internationalization started in 2009, in Spain, where Sonae SR began operating outside Portugal. Today Sonae continues to make a strong commitment in expanding Zippy.[12]

In September 2010, Zippy began its expansion in the Middle East with the opening of stores in Saudi Arabia.[13] In June 2011 was the opening of the first Zippy store in Turkey.[14] In July, the brand arrived in Egypt.[15] In August, Zippy opened the first store in Kazakhstan.[16]

In August 2012, Sonae announced the opening of Zippy stores in Lebanon.[17] In October, was the announcement of Zippy's entry in Azerbaijan[18] and Dominican Republic.[19] In November, Sonae opened the first two Zippy stores in Venezuela.[20]

In March 2013, Sonae exported Zippy for the Moroccan market, extending its presence to North Africa.[21] In September 2013, the first Zippy store opened in Jordan[22] and, in October, in Qatar.[23] In 2013 Zippy also started the wholesale channel which currently has over 175 retail outlets worldwide.

In the first quarter of 2014 the brand arrived in Armenia and Kuwait.[24] In the third quarter of 2014, Zippy expanded its activity in Latin America with the opening of the first store in Chile and opened its first store in Georgia, strengthening its presence in the Caucasus.[25]

In March 2015, Sonae opened the first Zippy store in Ecuador under the expansion plan in Latin America.[26] In May, Zippy opened its first store in Iraq (Kurdistan), expanding the brand's presence in the Middle East.[27] In September, the brand announced the entry into four new countries of Central America: El Salvador, Costa Rica, Nicaragua and Guatemala.

References

  1. ^ "Zippy". Sonae's Website.
  2. ^ "Zippy abre loja em Setúbal com conceito digital". Diário Económico. November 12, 2014.
  3. ^ March 19, 2015. "Sonae abre primeira loja da Zippy no Equador". Jornal de Negócios.{{cite web}}: CS1 maint: numeric names: authors list (link)
  4. ^ "Zippy Interactive Kidswear Flagship". Stylus. December 22, 2014.
  5. ^ "NetScreen install panels at Zippy and renews concept stores". Digidelta.
  6. ^ "Zippy opens an online store in Portugal and Spain". Zippy's Website. November 14, 2014.
  7. ^ "ColorADD - Color Identification System - a universal and transversal Code that enables colorblind to identify Colors". Changemakers. Retrieved 2015-08-17.
  8. ^ Ingrês, Gerson. "ZIPPY protege crianças durante 24 horas com novas coleções | Local.PT". local.pt. (Portuguese). Retrieved 2015-08-17.
  9. ^ Zippy. "Zippy launches new and innovative lines". Zippy. Retrieved 2015-08-17.
  10. ^ Pinheiro, David. "NetScreen instala paineis na Zippy e renova conceito de lojas". www.digidelta.pt. (Portuguese). Retrieved 2015-08-17.
  11. ^ "E os vencedores dos Prémios Marketeer 2015 são… | Marketeer". marketeer.pt. Retrieved 2015-08-17.
  12. ^ "10 years of Zippy: a winning story". Retrieved 2015-08-18.
  13. ^ "Portugal's Sonae opens four Saudi stores". Retrieved 2015-08-18.
  14. ^ "Sonae opens Zippy store in Turkey - New Europe". Retrieved 2015-08-18.
  15. ^ "SONAE OPENS FIRST ZIPPY CLOTHING STORE IN EGYPT (Portuguese) - Bloomberg". www.bloomberg.com. Retrieved 2015-08-18.
  16. ^ "KAZAKHSTAN: Sonae enters market with Zippy store". Retrieved 2015-08-18.
  17. ^ "Sonae abre lojas Zippy no Líbano". Dinheiro Vivo (in Portuguese). Retrieved 2015-08-18.
  18. ^ "Sonae anuncia entrada da Zippy no Azerbaijão" (in Portuguese). Retrieved 2015-08-18.
  19. ^ Kidde-Hansen, Jake. "Sonae (Portugal) Opens First Store in Latin America - 17 Oct 2012". www.worldfranchiseassociates.com. Retrieved 2015-08-18.
  20. ^ "Zippy desembarca na Venezuela". Hipersuper (in Portuguese). Retrieved 2015-08-18.
  21. ^ "Sonae opens Zippy store in Morocco". www.portugalindustry.com. Retrieved 2015-08-18.
  22. ^ "Sonae Opens Zippy Store in Jordan - SeeNews Portugal | HighBeam Research". www.highbeam.com. Archived from the original on 2015-09-24. Retrieved 2015-08-18.
  23. ^ "Sonae abre primeira loja Zippy no Qatar". Dinheiro Vivo (in Portuguese). Retrieved 2015-08-18.
  24. ^ "Sonae leva Zippy para Arménia, Kuwait e Iraque" (in Portuguese). Retrieved 2015-08-18.
  25. ^ Zippy. "Zippy expands to Chile and Georgia". Zippy. Retrieved 2015-08-18.
  26. ^ "Sonae abre primeira loja da Zippy no Equador" (in Portuguese). Retrieved 2015-08-18.
  27. ^ "Sonae enters Kurdistan with ZIPPY - AMEInfo". Retrieved 2015-08-18.
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