Digital strategy manager: Difference between revisions
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* [https://digitaljunkies.com.au/ Digital Marketing] |
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==References== |
==References== |
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Revision as of 12:28, 2 June 2023
A Digital Strategy Manager is an executive position. This position is based on a unique set of technological knowledge which directs all departments for digital industry growth.[1] A digital strategy manager collaborates with all marketing, business development, and organizational management teams and uses leadership skills to build strategic partnerships.[2]
This position focuses specifically on a corporation’s digital brand by leading, building and maintaining their presence in the digital world. Accountable for driving the prioritization of the technology infrastructure for digital advertising continuity across all multimedia platforms.[3] Manages all related IT departments and functions as a conduit between digital presence and all advertising and/or marketing activities. Consults with all internal directors strategizing their specific marketing needs incorporating the digital technology structure.[4]
See also
- Chief digital officer
- Chief innovation officer
- Chief data officer
- Chief marketing officer
- Digital Marketing
References
- ^ David Dumeresque (2013). "The corporate digital footprint: exactly who owns and controls it? The emergence of the digital director". Strategic Direction. 29 (7): 34–36. doi:10.1108/SD-04-2013-0011.
The concept of the digital director is now emerging. The head of digital strategy will have ultimate control of the corporate digital agenda and be accountable for the organization's digital identity, both on a corporate and an individual level.
- ^ Tim Williams (2010-06-22). "Role description: Digital Strategy Director - Ignition Consulting Group". Ignitiongroup.com. Archived from the original on 2014-08-06. Retrieved 2014-08-01.
- ^ "Introduction to Social Media and Digital Marketing: Digital Marketing Strategy". HcMediaGroup. 2020-10-09.
- ^ Mithas, Sunil; Lucas Jr, Henry C. (Nov–Dec 2010). "What is Your Digital Business Strategy?". IT Professional. 12 (6): 4–6. doi:10.1109/MITP.2010.154. ProQuest 815992403.