Motorex: Difference between revisions
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==Sponsorship== |
==Sponsorship== |
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Motorex is a sponsor of the [[KTM]] teams on many different [[motorcycle]] and [[dirt bike]] circuits around the world. Other sponsored motorcycle racing teams are [[Kawasaki Heavy Industries|Kawasaki]], [[Suzuki]] and [[Yamaha]].<ref>Schilliger, P:"Handelzeitung", September 2007</ref> Some of the more "well-known" riders that Motorex sponsors are racing on the AMA Suberbike Circuit, this inlude the following; [[Ben Spies]], [[Mat Mladin]], [[Tommy Hayden]], [[Tom Sykes]] and [[Atsushi Watanabe]]. |
Motorex is a sponsor of the [[KTM]] teams on many different [[motorcycle]] and [[dirt bike]] circuits around the world. A few examples of the different circuits are [[motocross]], [[Moto GP]] and [[Enduro]] among others. Other sponsored motorcycle racing teams are [[Kawasaki Heavy Industries|Kawasaki]], [[Suzuki]] and [[Yamaha]].<ref>Schilliger, P:"Handelzeitung", September 2007</ref> Some of the more "well-known" riders that Motorex sponsors are racing on the AMA Suberbike Circuit, this inlude the following; [[Ben Spies]], [[Mat Mladin]], [[Tommy Hayden]], [[Tom Sykes]] and [[Atsushi Watanabe]]. |
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==Brand== |
==Brand== |
Revision as of 13:48, 4 June 2008
File:Neg Motorex cmyc -Konvertiert-.jpg | |
Company type | Private Company |
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Industry | Oil and Lubricants |
Founded | 1917 Fritz Jenzer, 1920 Jenzer and Bucher, 1938 Bucher & Cie AG, 1947 Motorex. |
Headquarters | Langenthal,Switzerland |
Key people | Arnold Bucher, Part of the original company producing leather and floor care products in 1917. Edi Fischer, CEO, Peter & Monique Regenass-Bucher Chairman |
Products | Additives, Lubricants, Special Fluids |
Number of employees | Over 220 |
Website | [1] |
Motorex is a Swiss oil blending and manufacturing company located in Langenthal Switzerland. It is currently the largest oil blending and manufacturing company in Switzerland and ships to over 60 countries.[1] The Bucher AG Group owns Motorex and it's affiliate companies; Motorex-Toptech and Bucher AG Langenthal. [2]
History
- 1917: the company is founded, specializing in leather and floor care products.
- 1938: the company relocated to Langenthal.
- 1947: The company starts selling lubricants under the brand name "Motorex", derived from its previous name Rex. It sells roughly one drum of oil per day.
- 1965: shoe and floor care products are discontinued, and gear and engine oils climbed to 1,200 tonnes.
- 1987: first Motorex television commercial.
- 2007: The Bucher-Motorex Group is 90 years old.[3]
Sponsorship
Motorex is a sponsor of the KTM teams on many different motorcycle and dirt bike circuits around the world. A few examples of the different circuits are motocross, Moto GP and Enduro among others. Other sponsored motorcycle racing teams are Kawasaki, Suzuki and Yamaha.[4] Some of the more "well-known" riders that Motorex sponsors are racing on the AMA Suberbike Circuit, this inlude the following; Ben Spies, Mat Mladin, Tommy Hayden, Tom Sykes and Atsushi Watanabe.
Brand
In 2007, Motorex was voted 2nd best brand/most trusted oil in Switzerland, The best was Castrol.[5] Motorex is best known as "the company with the green drum", this is because every drum of oil produced from motorex is shipped in a completely Motorex green color. Under the brand Motorex, they produce heavy industry, car, marine use, biodegradable and motorsports oils.[6]
References
- ^ Keller, H:"TIR trans News", page 56-57. August 2007
- ^ "Motor Sport Suisse", page 22. June 2007 www.motosportsuisse.ch
- ^ Kemp, R:"British Dealer News". October 2007.
- ^ Schilliger, P:"Handelzeitung", September 2007
- ^ Peterson, J:"Auto Illustrierte" July 2007. www.auto-illustrierte.ch
- ^ "Mountain Biking UK" 2007.