Discovery Toys: Difference between revisions
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Discovery Toys (DT) has been helping parents to "Teach. Play. Inspire." with our high-quality educational toys, books, games and music for over three decades. Specializing in educational toys, the company follows the party plan direct sales model: in-home personal presentation, demonstration, and sale of products to consumers, primarily through parties, and also through specialty events. |
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'''Discovery Toys''' is a 30-year-old [[direct sales]] company specializing in educational toys. It functions with the typical direct sales model using [[party plan]] marketing, offering incentive trips and the earning of free merchandise. |
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Dedicated to learning through play, Discovery Toys is the foremost direct marketer of educational toys for children 0 to 8+ years of age. DT gives parents, primarily women, and educators an opportunity to turn their passion for helping children learn into profit, earning as much income as they want to earn through commission and bonuses. |
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Today, interest in the intersection of education and play continues to grow. Discovery Toys is prepared for unprecedented growth for both the network and the children it serves. |
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== History == |
== History == |
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Revision as of 19:18, 23 March 2010
Discovery Toys (DT) has been helping parents to "Teach. Play. Inspire." with our high-quality educational toys, books, games and music for over three decades. Specializing in educational toys, the company follows the party plan direct sales model: in-home personal presentation, demonstration, and sale of products to consumers, primarily through parties, and also through specialty events.
Dedicated to learning through play, Discovery Toys is the foremost direct marketer of educational toys for children 0 to 8+ years of age. DT gives parents, primarily women, and educators an opportunity to turn their passion for helping children learn into profit, earning as much income as they want to earn through commission and bonuses.
Today, interest in the intersection of education and play continues to grow. Discovery Toys is prepared for unprecedented growth for both the network and the children it serves.
Discovery Toys is a member of the Direct Selling Association.
History
Discovery Toys was founded in 1978 by Lane Nemeth, with a $5000 family loan.[1] By 1982, the company had $4.6 million in revenue and 2500 sales "consultants."[2] She grew it to a $100 million in annual revenue by 1997, when she sold the company to Avon.[3]
Toys
Marbleworks is a children's toy released in 1982 by Discovery Toys that consists of colorful, sloped, plastic half-pipes of different designs. The individual pieces interlock, creating a track on which marbles are run. One of the company's top sellers, Marbleworks was included in its product line when Discovery Toys expanded into China in 2003.[4]
References
- ^ Nancy Rutter (July 1, 1990). "Greer vs. Nemeth". Inc. (magazine). Retrieved December 8, 2009.
{{cite news}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Steve Kaufman (November 7, 1982). "Entrepreneur's sales thrive from educational toy parties". Boca Raton News (Knight Ridder). Retrieved December 8, 2009.
{{cite news}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Coco Masters (April 4, 2005). "Let's Pawty!". Time (magazine). Retrieved December 8, 2009.
{{cite news}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Kathy Chen (2003-09-24). "Discovery Toys Will Launch Its Toys and Games in China". The Wall Street Journal. Retrieved 2008-08-19.