Discovery Toys: Difference between revisions
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'''Discovery Toys (DT)''' has been helping parents to teach, play and inspire with high-quality educational toys, books, games and music for over three decades. Specializing in educational toys, the company follows the party plan direct sales model: [[direct sales]] in-home personal presentation, demonstration, and sale of products to consumers (primarily through parties), and also through specialty events. It functions with the typical direct sales model using [[party plan]] marketing, offering incentive trips and the earning of free merchandise. |
'''Discovery Toys (DT)''' has been helping parents to teach, play and inspire with high-quality educational toys, books, games and music for over three decades. Specializing in educational toys, the company follows the party plan direct sales model: [[direct sales]] in-home personal presentation, demonstration, and sale of products to consumers (primarily through parties), and also through specialty events. It functions with the typical direct sales model using [[party plan]] marketing, offering incentive trips and the earning of free merchandise. |
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Discovery Toys is a member of the [[Direct Selling Association]].<ref>[http://www.discoverytoysinc.com/company.shtml Discovery Toys - About Us]</ref> |
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Discovery Toys is a direct marketer of educational toys for children 0 to 8+ years of age. |
Discovery Toys is a direct marketer of educational toys for children 0 to 8+ years of age. |
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Discovery Toys is a |
Discovery Toys is a member of the [[Direct Selling Association]].<ref>[http://www.discoverytoysinc.com/company.shtml Discovery Toys - About Us]</ref> |
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== History == |
== History == |
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Revision as of 19:26, 23 March 2010
Discovery Toys (DT) has been helping parents to teach, play and inspire with high-quality educational toys, books, games and music for over three decades. Specializing in educational toys, the company follows the party plan direct sales model: direct sales in-home personal presentation, demonstration, and sale of products to consumers (primarily through parties), and also through specialty events. It functions with the typical direct sales model using party plan marketing, offering incentive trips and the earning of free merchandise.
Discovery Toys is a direct marketer of educational toys for children 0 to 8+ years of age.
Discovery Toys is a member of the Direct Selling Association.[1]
History
Discovery Toys was founded by early childhood educator, Lane Nemeth, in 1978 with a $5,000 family loan.[2] By 1982, the company had $4.6 million in revenue and 2,500 sales "consultants."[3] Ms. Nemeth grew the company to a $100 million in annual revenue by 1997 then sold the company to Avon[4] who sold it in 2002 to a private equity group. DT was again purchased in 2008 by Draupnir LLC and is led by its chairman and CEO, Jeremy W. Hobbs.
Toys
Marbleworks is a children's toy released in 1982 by Discovery Toys that consists of colorful, sloped, plastic half-pipes of different designs. The individual pieces interlock, creating a track on which marbles are run. One of the company's top sellers, Marbleworks was included in its product line when Discovery Toys expanded into China in 2003.[5]
References
- ^ Discovery Toys - About Us
- ^ Nancy Rutter (July 1, 1990). "Greer vs. Nemeth". Inc. (magazine). Retrieved December 8, 2009.
{{cite news}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Steve Kaufman (November 7, 1982). "Entrepreneur's sales thrive from educational toy parties". Boca Raton News (Knight Ridder). Retrieved December 8, 2009.
{{cite news}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Coco Masters (April 4, 2005). "Let's Pawty!". Time (magazine). Retrieved December 8, 2009.
{{cite news}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Kathy Chen (2003-09-24). "Discovery Toys Will Launch Its Toys and Games in China". The Wall Street Journal. Retrieved 2008-08-19.