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Revision as of 18:34, 10 May 2011

Lecrae

Lecrae Moore (born 1979) is a Christian Hip Hop artist signed to Reach Records, the record label that he co-founded. Thus far Lecrae has released five solo studio albums, and his latest Rehab: The Overdose was released on January 11, 2011. He is also a member of the rap group 116 Clique, with which he collaborates frequently.

Early life

Born and raised by his mother in a poor community, Lecrae Moore moved around a lot, giving him his versatile background and cultural awareness he carries with him. San Diego, Denver, and Dallas have all once been home to him and the street life he idolized and pursued. Along the way, like many in the inner city, he took to rapping as a way of communicating his thoughts. But it wasn’t until after high school that his hobby became a passion, and Jesus Christ redeemed his Hip-Hop background.[5]

Biography

At 19-years-old, at the encouragement of a Christian leader, he had attended a conference and heard James White delivering a message. In that moment, sitting in a chair, his world was flipped upside down as the Holy Spirit convicted him of his sin and need for a Savior. Almost instantly, his renewed heart spilled over as he printed his testimony and passed it out across the University of North Texas campus. The next five years included many struggles and victories before he teamed up to found Reach Records, releasing his first album at the age of 25.

Calling Dallas home, Lecrae had remained content using his gifts of speaking and rapping while volunteering at a juvenile detention center, but the Lord had different plans, and he soon began working on his debut album. Pouring out a genuine discussion of life issues and a passionate, unashamed pursuit of Jesus Christ, Lecrae released Real Talk. Listeners responded by quickly noting him as an emcee that meets people where they are by delivering transparent, relatable, and impactful messages.

As Lecrae continued to make his mark in the music industry, he realized the stage wasn’t enough. He wanted to see a deeper impact in urban culture. There needed to be a culturally relevant and biblically solid resource center to help train the next generation, so he co-founded ReachLife Ministries in 2005. The non-profit organization exists to partner with other organizations in equipping local leaders with culturally relevant tools and media projects designed to strengthen communities with the word of God. ReachLife is another vital piece in the larger vision of seeing a reformation in urban culture.

Since then, Lecrae has released the groundbreaking album After the Music Stops and the first Christian Rap album to ever sit in the No. 1 position on Billboard’s Top Gospel Charts—Rebel. Led by the classic single‚ "Jesus Musik", After the Music Stops slowly spread to the mainstream market with other hits such as "Praying For You" and "Send Me". Aimed at building an audience of disciples, the album sat on Soundscan’s Christian Hip Hop/R&B chart for two years after releasing in 2006. While Rebel, released in 2008, also garnered much success—spending 78 weeks on the Billboard charts.

A graduate of University of North Texas, Lecrae now resides in Atlanta, GA with his wife and children. He and his wife are small group leaders at Blueprint Church, and his passion for impacting urban culture persists. With five albums to his name, touring worldwide along with the 116 Clique, and inspiring a generation of young believers across the globe, Lecrae is humbled by his position in leading others towards Christ. His hope is that Reach’s impact will spread far beyond simply the music and into the lives of individuals across the world, ultimately exalting Jesus Christ.

Real Talk (2004-2005)

Real Talk was Lecrae's first studio album. It reached No. 29 in the category of gospel rap on Billboards.

After The Music Stops (2006–2007)

After the success of "Real Talk", Lecrae released his second studio album on August 15, 2006. After the Music Stops charted at No. 5 On the Billboard Gospel Albums chart, No. 7 on the Billboard Christian albums chart and No. 16 on the Billboard Heatseeker album charts.[6] The album was nominated for a Dove award as was the single "Jesus Muzik".

Rebel (2008–2009)

On October 8, 2008, Lecrae's third album, Rebel, entered the Billboard charts at No. 60 with 9,800 units sold. It also ranked No. 3 on the iTunes rap downloads, and topped the Billboard Christian album charts for two weeks, the first rap album to do so. The album gained some of the highest praise for Christian Hip hop yet, for example, CCM website Jesus Freak Hideout said, "Musically, it's easily as good as (if not better than) anything you will hear on mainstream rap stations. Lyrically, there's no comparison. Lecrae's message is better, and better for you." The album has of April 2010 maintained a 78 week run on the Billboard Gospel charts. It has sold 125,000 as of July 7.[7]

Far Away and Rehab (2010)

On February 5, 2010 a new single was released called "Far Away". The song is a tribute to those in Haiti and their struggles and Lecrae has promised that all proceeds from the single's sales will go directly to the Haiti relief effort.[8] A music video was released for the song on February 10.[9] The single peaked at No. 32 on the iTunes Hip hop singles chart, the first Christian Hip hop song to do so.[9]

In January 2010, Lecrae confirmed that he was working on a new album due out on September 28, 2010. A possible album cover and October release dates were posted on Rapzilla.com in early July.[10] On July 7, in a blog post on the Reach Records website, Lecrae announced that the title of his new album is Rehab.[11] On August 5 a new song called "Amp It Up" was released via Rapzilla online.[12] However, Lecrae clarified on his Twitter account that the song is not a single off of Rehab, but rather a theme song that he wrote for camp Kanakuk which he writes theme songs for annually.[13][14] On August 31; the tracklisting for Rehab was revealed, the album became available for preorder, and a promotional video for the album called "Idols" was released.[15][16] The second promotional video, entitled "I Am Dust", was released on September 9.[17] Rehab debut at No. 16 on Billboard 200 list, making it one of the highest selling Christian Rap/Hip Hop albums of all time. "Rehab" also became the top 5 album on the Best R&B&Hip Hop Album charts;shown in a October 2010 Issues of the magazine JET. It still maintains great success on the charts.

Rehab: The Overdose (2011)

On September 22, 2010; Rapzilla reported that the Rehab packaging comes with an advertisement encouraging buyers to purchase another upcoming album, which was released on January 11, 2011, called "Rehab: The Overdose" with 11 new songs.[18] The album was released as planned. He has recently released the album's single "Overdose".

The album peaked at No. 2 on iTunes and No. 1 on the Hip-Hop chart through most of its debut week.[citation needed]

Personal life

A graduate of University of North Texas, Lecrae now resides in Atlanta, GA with his wife and children where his passion for impacting urban culture persists. With five albums to his name, touring worldwide along with the 116 Clique, and inspiring a generation of young believers across the globe, Lecrae is humbled by his position in leading others towards Christ. His hope is that Reach’s impact will spread far beyond simply the music and into the lives of individuals across the world, ultimately exalting Jesus Christ.

Discography

Main article: Lecrae discography

Awards and achievements

  • Nominated for Best Rock or Rap Gospel Album for the 53rd Annual Grammy Awards for "Rehab" in 2010
  • Won Best Hip-Hop Music Video for GMC Music Video Awards [19]
  • Nominated for BEST RAP/HIP HOP ALBUM for 2009 GMA Dove Awards [20]
  • Nominated for BEST RAP/HIP HOP ALBUM for 2007 GMA Dove Awards [21]
  • Nominated for BEST RAP/HIP HOP RECORDED SONG for 2007 GMA Dove Awards [21]
  • Won Best Male Artist for 2006 by Rapzilla [22]
  • Won Best Album for 2006 by Rapzilla [22]
  • Won Best Song for 2006 by Rapzilla [22]
  • Won Best Music Video for 2006 by Rapzilla [22]
  • Won Best Album Cover for 2006 by Rapzilla [22]

See also

References

  1. ^ Black, Nathan (January 2, 2009). "Christian Rap Artists: Don't Waste Your Life". The Christian Post. Retrieved April 23, 2010.
  2. ^ Cordor, Cyril. "Lecrae". Allmusic. Rovi Corporation. Retrieved 16 April 2011.
  3. ^ Hayes, Steve (20 November 2008). "Lecrae - Rebel". Cross Rhythms. Retrieved 16 April 2011.
  4. ^ Cummings, Tony (23 October 2007). "Lecrae - Real Talk". Cross Rhythms. Retrieved 16 April 2011.
  5. ^ "For the rapper, a new life, a new message", CNN, 10 November 2010. Retrieved on 2010-12-31.
  6. ^ After The Music Stops Billboard
  7. ^ Rebel Billboard
  8. ^ http://www.rapzilla.com/rz/content/view/1755/103/
  9. ^ a b http://www.rapzilla.com/rz/content/view/1767/103/
  10. ^ New Lecrae Album to drop October 2010 | Rapzilla
  11. ^ Reach Records >> Blog
  12. ^ Lecrae "Amp It Up" ft. Tedashii | Rapzilla
  13. ^ http://twitter.com/lecrae/statuses/20268178818
  14. ^ http://www.barn13.com/
  15. ^ Lecrae "Idols" – 'REHAB' promo video
  16. ^ Lecrae 'REHAB' Tracklisting Revealed | Rapzilla
  17. ^ http://www.rapzilla.com/rz/videos/2431-lecrae-qi-am-dustq-rehab-promo-video
  18. ^ Lecrae's Next Album 'Rehab: The Overdose' 1.11.11 Rapzilla.
  19. ^ Top 10 of 2010
  20. ^ GMA 40th Dove Award Nominees
  21. ^ a b GMA 38th Dove Award Nominees
  22. ^ a b c d e Rapzilla's Best of 2006

External links

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