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{{Incomplete|date=February 2012}}
{{Incomplete|date=February 2012}}


'''One Million Moms''' ('''OMM''') is an anti-[[homosexual|gay]] pro-[[censorship]] group based on the ideals they describe as "traditional family values". The organization operates largely online. It does not name a founder or any members, however it does collect money through its website. <ref>http://www.onemillionmoms.com/</ref>
'''One Million Moms''' ('''OMM''') is an anti-[[homosexual|gay]] pro-[[censorship]] group based on the ideals they describe as "traditional family values". The organization operates largely online, promoting campaigns to coerce television programs, advertisers, and television networks to cease or cease support of materials the group finds objectionable. It does not name a founder or any members, however it does collect money through its website. <ref>http://www.onemillionmoms.com/</ref>


The group openly states that they are waging a 'culture war.' {{cn|date=February 2012}}
The group openly calls their efforts against the issues they oppose a 'culture war.'<ref>http://www.onemillionmoms.com/IssueDetail.asp?id=436</ref>

{{Quotation|“Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful.″ -OMM Website}}


== Founder and history ==
== Founder and history ==
{{Empty section|date=February 2012}}
{{Empty section|date=February 2012}}

== Methods of Coercion ==
OMM generally seeks to convince the offensive party to accomodate them via instructing members and visotrs of their website to contact and complain to said party. In some cases they provide contact numbers and advise their supporters to make a personal phonecall.<ref>http://www.onemillionmoms.com/IssueDetail.asp?id=436</ref>

{{Quotation|“TAKE ACTION
Make a personal phone call to JC Penney's customer service department. Their numbers are '...' (customer service) and '...' (corporate headquarters).
Ask JC Penney to replace Ellen Degeneres as their new spokesperson immediately and remain neutral in the culture war.”-OMM Website}}

{{Quotation|“Since the corporate office doesn't consider your call important, please call your local store manager. Local managers are more likely to listen to your concerns and pass them along to the corporate office.

Please be kind when you ask them to tell corporate that Ellen DeGeneres is a poor choice for spokesperson and should be replaced with someone who more represents your family values.”-OMM Website}}

Additionally, the site stages e-mail campaigns. Visitors to the website have the option to sign and send a pre-written e-mail to certain parties OMM seeks a resolution from.<ref>http://www.onemillionmoms.com/TakeAction.asp?id=435</ref> The use hars the option to edit the letter prior to sending.

{{Quotation|“As a mother and a member of OneMillionMoms.com, I am greatly disappointed in your company's decision to offend mainstream Americans with your newest mail catalogue.

In the hopes of making sales, your company has instead offended many customers in the process. The back cover looks like just a regular ad for your wedding registry service, but there is one major difference with the cake topper of two men instead of the traditional man and woman. The ad also includes a license plate that reads "I do" and hearts scattered everywhere. Just because gay marriage is legal in a few states does not mean this is appropriate marketing. As a conservative customer I will not support it.

While your company is a household name, I do not agree with your irresponsible choice of standing behind gay marriage. The homosexual content is highly offensive and not family-friendly advertising.

As a consumer, I am asking you to please pull your "two groom" ad immediately and support traditional family values instead of this liberal agenda. My decision to shop in your store depends on it.

I look forward to hearing from you regarding my concern.”-Pre-written email provided to users of OMM website regarding an allegedly offensive [[Macy's]] advertisement}}


== JC Penney & Ellen DeGeneres ==
== JC Penney & Ellen DeGeneres ==

Revision as of 08:22, 9 February 2012

One Million Moms (OMM) is an anti-gay pro-censorship group based on the ideals they describe as "traditional family values". The organization operates largely online, promoting campaigns to coerce television programs, advertisers, and television networks to cease or cease support of materials the group finds objectionable. It does not name a founder or any members, however it does collect money through its website. [1]

The group openly calls their efforts against the issues they oppose a 'culture war.'[2]

“Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful.″ -OMM Website

Founder and history

Methods of Coercion

OMM generally seeks to convince the offensive party to accomodate them via instructing members and visotrs of their website to contact and complain to said party. In some cases they provide contact numbers and advise their supporters to make a personal phonecall.[3]

“TAKE ACTION

Make a personal phone call to JC Penney's customer service department. Their numbers are '...' (customer service) and '...' (corporate headquarters).

Ask JC Penney to replace Ellen Degeneres as their new spokesperson immediately and remain neutral in the culture war.”-OMM Website

“Since the corporate office doesn't consider your call important, please call your local store manager. Local managers are more likely to listen to your concerns and pass them along to the corporate office. Please be kind when you ask them to tell corporate that Ellen DeGeneres is a poor choice for spokesperson and should be replaced with someone who more represents your family values.”-OMM Website

Additionally, the site stages e-mail campaigns. Visitors to the website have the option to sign and send a pre-written e-mail to certain parties OMM seeks a resolution from.[4] The use hars the option to edit the letter prior to sending.

“As a mother and a member of OneMillionMoms.com, I am greatly disappointed in your company's decision to offend mainstream Americans with your newest mail catalogue.

In the hopes of making sales, your company has instead offended many customers in the process. The back cover looks like just a regular ad for your wedding registry service, but there is one major difference with the cake topper of two men instead of the traditional man and woman. The ad also includes a license plate that reads "I do" and hearts scattered everywhere. Just because gay marriage is legal in a few states does not mean this is appropriate marketing. As a conservative customer I will not support it.

While your company is a household name, I do not agree with your irresponsible choice of standing behind gay marriage. The homosexual content is highly offensive and not family-friendly advertising.

As a consumer, I am asking you to please pull your "two groom" ad immediately and support traditional family values instead of this liberal agenda. My decision to shop in your store depends on it.

I look forward to hearing from you regarding my concern.”-Pre-written email provided to users of OMM website regarding an allegedly offensive Macy's advertisement

JC Penney & Ellen DeGeneres

The group has protested the store JC Penney[5] in response to the company's choice to adopt openly homosexual comedienne Ellen DeGeneres as a spokesperson.

Modern Family

OMM has also targeted the ABC program Modern Family, attempting to force advertisers to pull support from the program. This is due to the show portraying a male homosexual couple, as well as an utterance of profanity.[6]

Other campaigns

The group has also targeted companies such as Macy's, Mattel, Jenny Craig, Family Dollar. They led a campaign to get Ben & Jerry's to discontinue their flavor "Schweddy Balls", named after a Saturday Night Live skit. [7]

Support

Critisism

OMM has taken credit for the interruption of a second season of the MTV series [[2]].[8] OMM purports their actions are to protect children from 'inappropriate' media. However, Skins is branded as a Teen Drama, not targets at a young audience. Also, the show was hosted on MTV, a network that does not air any kind of children's programming.[9]

Actual Number of Members

Per the group's own Facebook[10] page, the actual number of members is closer to 40,000.

See also

American Family Association

References

  1. ^ http://www.onemillionmoms.com/
  2. ^ http://www.onemillionmoms.com/IssueDetail.asp?id=436
  3. ^ http://www.onemillionmoms.com/IssueDetail.asp?id=436
  4. ^ http://www.onemillionmoms.com/TakeAction.asp?id=435
  5. ^ http://www.onemillionmoms.com/IssueDetail.asp?id=436
  6. ^ http://www.onemillionmoms.com/IssueDetail.asp?id=433
  7. ^ Stephanie Reitz, "Some stores freezing out Ben & Jerry's new flavor", Business Week October 20, 2011 [1]
  8. ^ http://www.onemillionmoms.com/victories.asp
  9. ^ http://en.wikipedia.org/wiki/List_of_MTV_programs
  10. ^ http://www.facebook.com/onemillionmoms
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