Eureka Forbes: Difference between revisions
Tag: reference list removal |
m Undid revision 475933590 by 49.203.166.53 (talk) Please contribute without removing other necessary content |
||
| Line 27: | Line 27: | ||
Such was the success of Eureka Forbes that ''Aquaguard'' has become a synonym for water purifier in India.<ref>{{cite web|url=http://www.aquamallwatersolutions.com/policies/ |title=:: www.aquamall.com :: |publisher=Aquamallwatersolutions.com |date= |accessdate=2010-07-16}}</ref> |
Such was the success of Eureka Forbes that ''Aquaguard'' has become a synonym for water purifier in India.<ref>{{cite web|url=http://www.aquamallwatersolutions.com/policies/ |title=:: www.aquamall.com :: |publisher=Aquamallwatersolutions.com |date= |accessdate=2010-07-16}}</ref> |
||
==Notes== |
|||
Eureka forbes is the pioneer in introducing Direct selling concept in India. |
|||
{{Reflist}} |
|||
==External links== |
==External links== |
||
Revision as of 14:45, 9 February 2012
 | |
| Company type | Inc. |
|---|---|
| Industry | Home Appliances |
| Founded | 1982 |
| Headquarters | Mumbai, Maharashtra, India |
Key people | Suresh Goklaney (Vice-Chairman & MD)[1] |
| Products | Water Purifiers, Vacuum Cleaners, Air Purifiers, Security Systems |
Number of employees | 10000 |
| Parent | Forbes & Company Ltd.[2] |
| Website | Official Website |
Eureka Forbes, part of the Shapoorji Pallonji Group's Forbes & Company Limited based in Mumbai[3], is an Indian consumer appliances company. Eureka Forbes was the first to introduce domestic water purifiers - the Aquaguard - model - as well as vacuum cleaners to India in the 1980s[4]. The company operates in over 145 cities and 398 towns in India and employs over 10,000 individuals.[citation needed]
To introduce previously unknown products to a society in which nationwide commercial campaigns were impossible, the company pioneered direct selling[5]. The corps of suit-clad Eureka Forbes salesmen were a tremendous success. They are now Asia's largest direct selling organisation with a 7,500 strong direct sales force touching 1.25 million Indian homes and adding 1,500 customers daily[citation needed].
Such was the success of Eureka Forbes that Aquaguard has become a synonym for water purifier in India.[6]
Notes
- ^ "SP Group".
- ^ "BSE - Notices". Bseindia.com. Retrieved 2010-07-16.
- ^ "Contact Us". Retrieved 2010-07-17.
- ^ Pure Water, Dirty Linen, Forbes India, December 8, 2009
- ^ NULL. "Eureka Forbes: A new case study at Harvard". Moneycontrol.com. Retrieved 2010-07-16.
- ^ ":: www.aquamall.com ::". Aquamallwatersolutions.com. Retrieved 2010-07-16.