Umami Burger: Difference between revisions
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{{Infobox company |
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| company_logo = |
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| company_type = [[Privately held company|Private]] |
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| foundation = [[Los Angeles|Los Angeles, California, U.S.A.]] (2009) |
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| founder = [[Adam Fleischman]] |
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| location_city = |
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| area_served = [[California]] |
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| Industry = Restaurant |
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| locations = 16 (2013} |
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| area_served = [[California]], [[Florida]] |
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| owner = {{ubl|[[Adam Fleischman]]|[[SBE (company)|SBE]]|Nimes Capital|[[Fortress Investment Group]]}} |
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| homepage = {{URL|http://www.umami.com/umami-burger/}} |
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}} |
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'''Umami Burger''' is an American [[restaurant chain]] that specializes in serving [[hamburger]]s. Their burgers are infused with secret ingredients with [[umami]] properties, a flavor that falls outside of the traditionally accepted tastes of [[saltiness|salty]], [[sweet]], [[Bitter (taste)|bitter]], and [[sour]].<ref name=gelt>{{cite news|last=Gelt|first=Jessica|title=Umami Burger's brand sizzles with SBE backing|date=August 11, 2011|newspaper=Los Angles Times|url=http://articles.latimes.com/print/2011/aug/11/food/la-fo-sbe-umami-20110811|archiveurl=http://www.webcitation.org/6HCottpdO|archivedate=June 7, 2013|deadurl=no}}</ref><ref name=goodyear>{{cite news|last=Goodyear|first=Dana|title=All Hail The Umami Burger|date=December 14, 2011|magazine=The New Yorker|url=http://www.newyorker.com/online/blogs/culture/2011/12/the-unstoppable-umami-burger.html|archiveurl=http://www.webcitation.org/6HCobzUAp|archivedate=June 7, 2013|deadurl=no}}</ref> The restaurant's founder, [[Adam Fleischman]], owns the [[United States trademark law|trademark in the United States]] for the word ''umami''.<ref name=gelt/> Opening its first location in Los Angeles in 2009,<ref name=gelt/> Umami Burger expanded to the [[San Francisco Bay Area]] in 2011,<ref>{{cite news|last=Lucchesi|first=Paolo|title=Umami Burger taking big bite of Bay Area|date=January 16, 2013|newspaper=San Francisco Chronicle|url=http://www.sfgate.com/food/insidescoop/article/Umami-Burger-taking-big-bite-of-Bay-Area-4200303.php|archiveurl=http://www.webcitation.org/6HChJWV5s|archivedate=June 7, 2013|deadurl=}}</ref> and New York locations were scheduled to be opened in 2013.<ref>{{cite news|last=Fabricant|first=Florence|title=Umami Burger to Open in Williamsburg|date=March 8, 2013|newspaper=The New York Times|url=http://dinersjournal.blogs.nytimes.com/2013/03/08/umami-burger-to-open-in-williamsburg/|archiveurl=http://www.webcitation.org/6HChVAEQZ|archivedate=June 7, 2013|deadurl=no}}</ref> Unlike most burger restaurants, Umami Burger has waiter service and a [[full bar]].<ref name=fabricant_10232012>{{cite news|last=Fabricant|first=Florence|title=Umami Burger Is Coming to New York|date=October 23, 2012|newspaper=The New York Times|url=http://dinersjournal.blogs.nytimes.com/2012/10/23/umami-burger-is-coming-to-new-york/|archiveurl=http://www.webcitation.org/6HCn3kN8Q|archivedate=June 7, 2013|deadurl=no}}</ref> |
'''Umami Burger''' is an American [[restaurant chain]] that specializes in serving [[hamburger]]s. Their burgers are infused with secret ingredients with [[umami]] properties, a flavor that falls outside of the traditionally accepted tastes of [[saltiness|salty]], [[sweet]], [[Bitter (taste)|bitter]], and [[sour]].<ref name=gelt>{{cite news|last=Gelt|first=Jessica|title=Umami Burger's brand sizzles with SBE backing|date=August 11, 2011|newspaper=Los Angles Times|url=http://articles.latimes.com/print/2011/aug/11/food/la-fo-sbe-umami-20110811|archiveurl=http://www.webcitation.org/6HCottpdO|archivedate=June 7, 2013|deadurl=no}}</ref><ref name=goodyear>{{cite news|last=Goodyear|first=Dana|title=All Hail The Umami Burger|date=December 14, 2011|magazine=The New Yorker|url=http://www.newyorker.com/online/blogs/culture/2011/12/the-unstoppable-umami-burger.html|archiveurl=http://www.webcitation.org/6HCobzUAp|archivedate=June 7, 2013|deadurl=no}}</ref> The restaurant's founder, [[Adam Fleischman]], owns the [[United States trademark law|trademark in the United States]] for the word ''umami''.<ref name=gelt/> Opening its first location in Los Angeles in 2009,<ref name=gelt/> Umami Burger expanded to the [[San Francisco Bay Area]] in 2011,<ref>{{cite news|last=Lucchesi|first=Paolo|title=Umami Burger taking big bite of Bay Area|date=January 16, 2013|newspaper=San Francisco Chronicle|url=http://www.sfgate.com/food/insidescoop/article/Umami-Burger-taking-big-bite-of-Bay-Area-4200303.php|archiveurl=http://www.webcitation.org/6HChJWV5s|archivedate=June 7, 2013|deadurl=}}</ref> and New York locations were scheduled to be opened in 2013.<ref>{{cite news|last=Fabricant|first=Florence|title=Umami Burger to Open in Williamsburg|date=March 8, 2013|newspaper=The New York Times|url=http://dinersjournal.blogs.nytimes.com/2013/03/08/umami-burger-to-open-in-williamsburg/|archiveurl=http://www.webcitation.org/6HChVAEQZ|archivedate=June 7, 2013|deadurl=no}}</ref> Unlike most burger restaurants, Umami Burger has waiter service and a [[full bar]].<ref name=fabricant_10232012>{{cite news|last=Fabricant|first=Florence|title=Umami Burger Is Coming to New York|date=October 23, 2012|newspaper=The New York Times|url=http://dinersjournal.blogs.nytimes.com/2012/10/23/umami-burger-is-coming-to-new-york/|archiveurl=http://www.webcitation.org/6HCn3kN8Q|archivedate=June 7, 2013|deadurl=no}}</ref> |
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Fleischman was an aspiring [[screenwriter]] in 2008 when his idea for Umami Burger began. While eating at [[In-N-Out Burger]], he pondered over the reason behind the popularity of burger and pizza restaurants in America. This led him to the book ''Umami: the World'', and spawned his idea to expand on the basic burger and its umami potential.<ref name=platt/> In 2009, Fleischman went to [[West Los Angeles]] and bought any ingredient he could find with umami properties. He experimented for a month in his kitchen mixing seaweeds, cheeses, and pungent dried fish with a blender before opening his first Umami Burger.<ref name=goodyear/><ref name=platt/> It opened at [[South La Brea Avenue]],<ref name=gelt/> replacing a failed [[Korean taco|Korean-taco]] shop.<ref name=platt/> |
Fleischman was an aspiring [[screenwriter]] in 2008 when his idea for Umami Burger began. While eating at [[In-N-Out Burger]], he pondered over the reason behind the popularity of burger and pizza restaurants in America. This led him to the book ''Umami: the World'', and spawned his idea to expand on the basic burger and its umami potential.<ref name=platt/> In 2009, Fleischman went to [[West Los Angeles]] and bought any ingredient he could find with umami properties. He experimented for a month in his kitchen mixing seaweeds, cheeses, and pungent dried fish with a blender before opening his first Umami Burger.<ref name=goodyear/><ref name=platt/> It opened at [[South La Brea Avenue]],<ref name=gelt/> replacing a failed [[Korean taco|Korean-taco]] shop.<ref name=platt/> |
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[[File:Umami Burger.jpg|thumb|left|Umami burger featuring roasted tomato and Parmesan crisp]] |
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Fleischman later partnered with [[hospitality industry|hospitality]]-group [[SBE (company)|SBE]], Nimes Capital, and Fortress Investment Group to expand the chain.<ref name=gelt/><ref name=platt/><ref name=lacter>{{cite news|last=Lacter|first=Mark|title=Umami Burger shuts first store, picks up more investors for expansion|date=February 26, 2013|work=LAObserved.com|url=http://www.laobserved.com/biz/2013/02/umami_burger_shuts_f.php|archiveurl=http://www.webcitation.org/6HCzoP5Tb|archivedate=June 7, 2013|deadurl=no}}</ref> The original location closed in 2013 after its four-year lease expired; the site could sit only 60 people and lacked a [[liquor license]], and it no longer fit the company's plans.<ref name=lacter/> |
Fleischman later partnered with [[hospitality industry|hospitality]]-group [[SBE (company)|SBE]], Nimes Capital, and [[Fortress Investment Group]] to expand the chain.<ref name=gelt/><ref name=platt/><ref name=lacter>{{cite news|last=Lacter|first=Mark|title=Umami Burger shuts first store, picks up more investors for expansion|date=February 26, 2013|work=LAObserved.com|url=http://www.laobserved.com/biz/2013/02/umami_burger_shuts_f.php|archiveurl=http://www.webcitation.org/6HCzoP5Tb|archivedate=June 7, 2013|deadurl=no}}</ref> The original location closed in 2013 after its four-year lease expired; the site could sit only 60 people and lacked a [[liquor license]], and it no longer fit the company's plans.<ref name=lacter/> |
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==Menu== |
==Menu== |
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The restaurant's burgers feature {{convert|6|oz|g|adj=on}} beef patties, mostly from [[American Wagyu]] beef, that are coarsely grinded in-house.<ref name=fabricant_10232012/><ref name=platt>{{cite news|last=Platt|first=Adam|title=Umami Burger Comes to New York, Armed With One Addictive Ingredient|date=May 26, 2013|magazine=[[New York (magazine)|New York]]|url=http://www.grubstreet.com/2013/05/umami-burger-comes-to-new-york.html|archiveurl=http://www.webcitation.org/6HCrD9TBn|archivedate=June 7, 2013|deadurl=no}}</ref> Over a dozen different burgers are offered, but substitutions are not allowed.<ref name=fabricant_10232012/> Their tomatoes are slow-baked overnight with a soy-based sauce, enhancing its umami properties. [[Parmesan]], which is also umami-rich, is offered as a [[cheese crisp]]. The burgers are served on a soft, Portuguese-style bun that meet Fleischman's desire for a basic supermarket-style bun that also feels artisanal.<ref name=platt/> In 2010, [[Alan Richman]] of ''[[GQ]]'' named it Burger of the Year.<ref>{{cite news|last=Richman|first=Alan|title=Burger of the Year|date=June 7, 2013|magazine=GQ|url=http://www.gq.com/food-travel/alan-richman/201012/umami-burger-los-angeles-best-burger-alan-richman|archiveurl=http://www.webcitation.org/6HCtrGl3n|archivedate=June 7, 2013|deadurl=no}}</ref> |
The restaurant's burgers feature {{convert|6|oz|g|adj=on}} beef patties, mostly from [[American Wagyu]] beef, that are coarsely grinded in-house.<ref name=fabricant_10232012/><ref name=platt>{{cite news|last=Platt|first=Adam|title=Umami Burger Comes to New York, Armed With One Addictive Ingredient|date=May 26, 2013|magazine=[[New York (magazine)|New York]]|url=http://www.grubstreet.com/2013/05/umami-burger-comes-to-new-york.html|archiveurl=http://www.webcitation.org/6HCrD9TBn|archivedate=June 7, 2013|deadurl=no}}</ref> Over a dozen different burgers are offered, but substitutions are not allowed.<ref name=fabricant_10232012/> Their tomatoes are slow-baked overnight with a soy-based sauce, enhancing its umami properties. [[Parmesan]], which is also umami-rich, is offered as a [[cheese crisp]]. The burgers are served on a soft, Portuguese-style bun that meet Fleischman's desire for a basic supermarket-style bun that also feels artisanal.<ref name=platt/> In 2010, [[Alan Richman]] of ''[[GQ]]'' named it Burger of the Year.<ref>{{cite news|last=Richman|first=Alan|title=Burger of the Year|date=June 7, 2013|magazine=GQ|url=http://www.gq.com/food-travel/alan-richman/201012/umami-burger-los-angeles-best-burger-alan-richman|archiveurl=http://www.webcitation.org/6HCtrGl3n|archivedate=June 7, 2013|deadurl=no}}</ref> |
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==See also== |
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{{portal bar|Food|Companies}} |
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==References== |
==References== |
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Revision as of 00:04, 8 June 2013
| Company type | Private |
|---|---|
| Founded | Los Angeles, California, U.S.A. (2009) |
| Founder | Adam Fleischman |
Number of locations | 16 (2013} |
Area served | California, Florida |
| Owner |
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| Website | www |
Umami Burger is an American restaurant chain that specializes in serving hamburgers. Their burgers are infused with secret ingredients with umami properties, a flavor that falls outside of the traditionally accepted tastes of salty, sweet, bitter, and sour.[1][2] The restaurant's founder, Adam Fleischman, owns the trademark in the United States for the word umami.[1] Opening its first location in Los Angeles in 2009,[1] Umami Burger expanded to the San Francisco Bay Area in 2011,[3] and New York locations were scheduled to be opened in 2013.[4] Unlike most burger restaurants, Umami Burger has waiter service and a full bar.[5]
History
Fleischman was an aspiring screenwriter in 2008 when his idea for Umami Burger began. While eating at In-N-Out Burger, he pondered over the reason behind the popularity of burger and pizza restaurants in America. This led him to the book Umami: the World, and spawned his idea to expand on the basic burger and its umami potential.[6] In 2009, Fleischman went to West Los Angeles and bought any ingredient he could find with umami properties. He experimented for a month in his kitchen mixing seaweeds, cheeses, and pungent dried fish with a blender before opening his first Umami Burger.[2][6] It opened at South La Brea Avenue,[1] replacing a failed Korean-taco shop.[6]
Fleischman later partnered with hospitality-group SBE, Nimes Capital, and Fortress Investment Group to expand the chain.[1][6][7] The original location closed in 2013 after its four-year lease expired; the site could sit only 60 people and lacked a liquor license, and it no longer fit the company's plans.[7]
Menu
The restaurant's burgers feature 6-ounce (170 g) beef patties, mostly from American Wagyu beef, that are coarsely grinded in-house.[5][6] Over a dozen different burgers are offered, but substitutions are not allowed.[5] Their tomatoes are slow-baked overnight with a soy-based sauce, enhancing its umami properties. Parmesan, which is also umami-rich, is offered as a cheese crisp. The burgers are served on a soft, Portuguese-style bun that meet Fleischman's desire for a basic supermarket-style bun that also feels artisanal.[6] In 2010, Alan Richman of GQ named it Burger of the Year.[8]
See also
References
- ^ a b c d e Gelt, Jessica (August 11, 2011). "Umami Burger's brand sizzles with SBE backing". Los Angles Times. Archived from the original on June 7, 2013.
{{cite news}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ a b Goodyear, Dana (December 14, 2011). "All Hail The Umami Burger". The New Yorker. Archived from the original on June 7, 2013.
{{cite news}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ Lucchesi, Paolo (January 16, 2013). "Umami Burger taking big bite of Bay Area". San Francisco Chronicle. Archived from the original on June 7, 2013.
{{cite news}}: Cite has empty unknown parameter:|deadurl=(help) - ^ Fabricant, Florence (March 8, 2013). "Umami Burger to Open in Williamsburg". The New York Times. Archived from the original on June 7, 2013.
{{cite news}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ a b c Fabricant, Florence (October 23, 2012). "Umami Burger Is Coming to New York". The New York Times. Archived from the original on June 7, 2013.
{{cite news}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ a b c d e f Platt, Adam (May 26, 2013). "Umami Burger Comes to New York, Armed With One Addictive Ingredient". New York. Archived from the original on June 7, 2013.
{{cite news}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ a b Lacter, Mark (February 26, 2013). "Umami Burger shuts first store, picks up more investors for expansion". LAObserved.com. Archived from the original on June 7, 2013.
{{cite news}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ Richman, Alan (June 7, 2013). "Burger of the Year". GQ. Archived from the original on June 7, 2013.
{{cite news}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help)