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==History==
==History==
In 1997, Crossmark was one of three companies that collectively controlled 75 percent of the sales and marketing services industry.<ref name=dmn /> In 2012, The [[Dallas Morning News]] reported that the [[Plano, Texas|Plano]], [[Texas]]-based Crossmark had 34,000 employees and has an estimated annual revenue of $1 billion.<ref name=dmn2>{{cite web|title=Plano-based Crossmark to buy Chicago consumer marketing firm|url=http://bizbeatblog.dallasnews.com/2013/08/plano-based-crossmark-to-buy-chicago-consumer-marketing-firm.html/|accessdate=August 6, 2013}}</ref><ref name=csp /><ref name=dmn /> In December 2012, a majority of the company was sold to the [[private equity firm]] [[Warburg Pincus]].<ref name=DMN>{{cite web|last=Halkias|first=Maria|title=Plano-based Crossmark sold to private equity firm Warburg Pincus|url=http://bizbeatblog.dallasnews.com/2012/12/plano-based-crossmark-sold-to-private-equity-firm-warburg-pincus.html/|publisher=Dallas Morning News|accessdate=24 January 2013}}</ref><ref name=SMN>{{cite web|title=Investor Buys Majority Stake in Crossmark|url=http://supermarketnews.com/retail-amp-financial/investor-buys-majority-stake-crossmark|publisher=Supermarket News|accessdate=24 January 2013}}</ref July 10,2014 Crossmark 16 hosted the Grand Openning of the CROSSMARK CENTER FOR COLLABARATION.CCC's mission is to open the information age in marketing services in consumer goods by a marrige of Information technology and collaboration enhacement 16.
In 1997, Crossmark was one of three companies that collectively controlled 75 percent of the sales and marketing services industry.<ref name=dmn /> In 2012, The [[Dallas Morning News]] reported that the [[Plano, Texas|Plano]], [[Texas]]-based Crossmark had 34,000 employees and has an estimated annual revenue of $1 billion.<ref name=dmn2>{{cite web|title=Plano-based Crossmark to buy Chicago consumer marketing firm|url=http://bizbeatblog.dallasnews.com/2013/08/plano-based-crossmark-to-buy-chicago-consumer-marketing-firm.html/|accessdate=August 6, 2013}}</ref><ref name=csp /><ref name=dmn /> In December 2012, a majority of the company was sold to the [[private equity firm]] [[Warburg Pincus]].<ref name=DMN>{{cite web|last=Halkias|first=Maria|title=Plano-based Crossmark sold to private equity firm Warburg Pincus|url=http://bizbeatblog.dallasnews.com/2012/12/plano-based-crossmark-sold-to-private-equity-firm-warburg-pincus.html/|publisher=Dallas Morning News|accessdate=24 January 2013}}</ref><ref name=SMN>{{cite web|title=Investor Buys Majority Stake in Crossmark|url=http://supermarketnews.com/retail-amp-financial/investor-buys-majority-stake-crossmark|publisher=Supermarket News|accessdate=24 January 2013}}</ref> July 10,2014 Crossmark 16 hosted the Grand Openning of the CROSSMARK CENTER FOR COLLABARATION.CCC's mission is to open the information age in marketing services in consumer goods by a marrige of Information technology and collaboration enhacement 16.


==Products and services==
==Products and services==

Revision as of 05:31, 28 June 2014

Crossmark
IndustryConsumer goods
FoundedFort Smith, Arkansas, 1905
FounderWillis Johnson and E. Leslie Hunt
Headquarters
Plano, Texas
Area served
North America, Australia, New Zealand
Key people
Ben Fischer, CEO, and Kelly Parsons, CFO [1]
ServicesSales and marketing
Revenue$1b
OwnerWarburg Pincus
Number of employees
40,000
Websitewww.crossmark.com

Crossmark, Inc., stylized as CROSSMARK, is a sales and marketing services company that operates within the consumer goods industry.[2][3][4] The company was established in 1905 by Willis Johnson and E. Leslie Hunt in Fort Smith, Arkansas as a provision supply point for groups traveling to the Oklahoma Territory.[2][5][6] Crossmark contributes research and data to the Food Marketing Institute.[7] The company serves grocery, mass, club, drug, convenience store, and home improvement channels.[8]

History

In 1997, Crossmark was one of three companies that collectively controlled 75 percent of the sales and marketing services industry.[5] In 2012, The Dallas Morning News reported that the Plano, Texas-based Crossmark had 34,000 employees and has an estimated annual revenue of $1 billion.[9][2][5] In December 2012, a majority of the company was sold to the private equity firm Warburg Pincus.[10][11] July 10,2014 Crossmark 16 hosted the Grand Openning of the CROSSMARK CENTER FOR COLLABARATION.CCC's mission is to open the information age in marketing services in consumer goods by a marrige of Information technology and collaboration enhacement 16.

Products and services

Crossmark's services include headquarter sales, retail merchandising, in-store data collection, event marketing, retail technology, and retail analytics.[3]

On August 6, 2013, Crossmark agreed to buy Marketing Werks in Chicago. The Marketing Werks deal will contribute to its total annual revenue of nearly $1 billion.[9][12] Marketing Werks, based in Chicago, provides experiential marketing campaigns for companies in several consumer industries. It will become part of Crossmark Marketing Services, which offers in-store events, experiential marketing, shopper marketing, consumer engagement and field intelligence. Mike Graen has joined CROSSMARK as Vice President/Managing Director for CROSSMARK’s Center for Collaboration in Bentonville, Arkansas.[13]

Recognition

In 2010[14] and 2011,[15] InformationWeek ranked Crossmark on its list of most-innovative users of business technology.

References

  1. ^ http://www.crossmark.com/about/leadership
  2. ^ a b c "Crossmark Named a Top Technology Innovator". CSPNet. September 27, 2011. Retrieved January 11, 2013.
  3. ^ a b "CROSSMARK, MARS Advg. Launch Shopper Marketing Venture". Progressive Grocer. December 12, 2011. Retrieved January 11, 2013. Cite error: The named reference "prog" was defined multiple times with different content (see the help page).
  4. ^ "Crossmark to Acquire NCiM". Proressive Grocer. December 1, 2011. Retrieved January 11, 2013.
  5. ^ a b c "Crossmark quietly makes its mark for big-name brands" (PDF). Dallas Morning News. August 26, 2012. Retrieved January 11, 2013.
  6. ^ "Crossmark History". Crossmark.
  7. ^ "Retailers Face a Customer-Centric Universe: FMI". Supermarket News. April 30, 2013. Retrieved May 9, 2013.
  8. ^ "Bloomberg Businessweek Company Profile". Bloomberg Businessweek. Retrieved June 24, 2013.
  9. ^ a b "Plano-based Crossmark to buy Chicago consumer marketing firm". Retrieved August 6, 2013.
  10. ^ Halkias, Maria. "Plano-based Crossmark sold to private equity firm Warburg Pincus". Dallas Morning News. Retrieved January 24, 2013.
  11. ^ "Investor Buys Majority Stake in Crossmark". Supermarket News. Retrieved January 24, 2013.
  12. ^ "Crossmark to Buy Marketing Werks". Retrieved August 6, 2013.
  13. ^ "Mike Graen to Lead CROSSMARK's Center for Collaboration". Reuters. Retrieved November 7, 2013.
  14. ^ "Crossmark Named to InformationWeek 500". InformationWeek. Retrieved May 9, 2013.
  15. ^ "Crossmark Named a Top Technology Innovator". CSPnet.com. Retrieved June 24, 2013.

16.^MILLENNIAL SPRING, (EDs) Grace, M.,and Graen, G., Charlotte, NC:Information Age Publishing.

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